"Congratulations, Lao Zhao!" Lin Qi said to Zhao Haixuan in Hong Kong, "After that, just relying on the "Fairy Sword" series, you will be respected by the industry for decades. ”

Zhao Haixuan said with a wry smile: "It's more of the pressure! If you don't do well in the future, you will be scolded to death by the current fans." ”

"It's a good thing to have pressure!", Lin Qi said, "Turn pressure into motivation, keep working hard and improving!, remember, if you just keep the level up, the fans may be disappointed, because there is always a glimmer of expectation that you will improve." A little bit of progress, fans will always think that you haven't improved, and you will still be disappointed. Only the degree of progress, far exceeding expectations, is the real breakthrough and surprise!"

Of course, there is a lot of pressure to attract fans with quality and innovation, after all, the more this is the case, the higher the fans' expectations. For example, Stephen Chow, Tsui Hark, Zhang Yimou and others, after all, people's expectations are quite high, so much so that the pressure caused by them is far more than that of ordinary industry peers.

As for the ordinary little fresh meat and vase goddesses in the ordinary entertainment industry, it would be good to sell their appearance to attract a little brainless fans, and they would not have expectations for them anyway, so no matter how they behave, they are the same.

Animation and games, on the other hand, naturally cannot rely on their faces, but can only continue to pursue breakthroughs and progress in technology and art. In the future, the technology of this industry is very fast, and if a company eats the old capital, it will definitely be eliminated by the market.

"By the way, boss, I am ready to resign from the position of general manager of Felix. Zhao Haixuan said.

"Why?" Lin Qi was puzzled.

"I think it's better to be simpler, the administration is not suitable for me, and it distracts me. Zhao Haixuan thought for a moment and said, "In the future, I plan to improve the setting and development of the "Fairy Sword" series, which requires a lot of energy, so I haven't managed it well. ”

"It's okay!" Lin Qi nodded and said, "The copyright of the "Fairy Sword" series, the follow-up development right is given to you." Dedicated to the establishment of an independently operated "Sword of Fairy" studio, financial autonomy is handed over to you. In terms of equity, the company accounts for 6 percent, and the other 4 percent of the equity is allocated within your team, what do you think?"

"Well, that's a good distribution. Of course, Zhao Haixuan knows that the most valuable copyright resource of "Fairy Sword" belongs to the company, and he can be praised as the father of "Fairy Sword", or he can be removed and replaced by other team development.

You must know that there is a lot of talent within the new venture electronics company, and more potential newcomers are joining every year. However, projects that can make achievements and eat meat do not occupy the majority. There are many outstanding talents, but they can't get good projects, and the rate of return is far inferior to the team of "Fairy Sword", and there must be a bunch of people who are red-eyed.

Those who are red-eyed may not be inferior to him in strength.

It's just that due to luck, he was not selected to become the developer of the super IP of "Fairy Sword".

Of course, the "Sword and Fairy" series is built on quality, and quality is built on the cheapness and cheapness of the artist.

In the 21st century, the popularity of web games and mobile games has led to the rapid growth of even second- and third-rate painters. Who has time to give you animation, comics to work, people to draw for game bosses, just a painting for thousands of dollars to sell a good result or even tens of thousands, a few months to buy a suite a year to buy a villa, isn't it cool?

In this era, many first-class art academies in China graduated from the university, but they could not find decent jobs, and many people were even forced to sell paintings.

For this kind of wasted human resources, the new entrepreneurship department almost closed its eyes to grab it. Young man, little girl, don't compete with beggars, it's not easy for beggars to be beggars, let's eat professionally.

For example, many of the artists at Felix Animation have never made animation before, let alone use computers and tablets to paint. But if you can't stand up to your art skills, you will be awesome to explode, and many people will get to the mobile game industry in the future generations to be able to kneel and beg for an annual salary of more than one million to join the awesome art talents. However, now this kind of person only gets a salary of more than 1,000 at Felix Animation Company, and many people are still very satisfied.

After Zhao Haixuan stepped down, Felix Animation Company was replaced by Chang Guangxi, who was poached by Shanghai Fine Arts Film Studio, as the general manager, who can also be regarded as the own animation producer of Shanghai Fine Arts Film Studio, but after Felix was founded, a group of people were borrowed from Shanghai Fine Arts Film Studio, including Chang Guangxi. Now, his fame is not very big, but in the late 90s, he served as the director of the masterpiece "Baolian Lantern" animated film of Shanghai Fine Arts Film Studio, and you can know that he is absolutely capable of leading an emerging animation company.

Moreover, in the animation production process of "Fairy Sword 1", Chang Guangxi should be regarded as the executive director. Where many animation teams have no experience, they need the guidance of an experienced veteran animator like him.

After the completion of "Fairy Sword 1", under the retention of Felix Company, a large number of talents borrowed from Shanghai Fine Arts Film Studio were like Liu Bei borrowing Jingzhou, and they would not be returned if they were borrowed.

However, taking into account the mood of the Shanghai Fine Arts Film Studio, the poaching is still compensated, and everyone who changes jobs will compensate the Shanghai Fine Arts Film Studio for 10,000 yuan in talent training fees, this "bribe" makes the Shanghai Fine Arts Film Studio at this stage not have the slightest objection, but feels that it has taken a big advantage.

With the success of "Fairy Sword 1" animation, Felix animation gradually began to develop into the banner of domestic high-quality animation.

Even the Shanghai Fine Arts Film Studio, because its animation creation concept was too conservative, led to the rapid overtaking of Felix Company.

After the 90s, due to the loss of a large number of talents in Shanghai Fine Arts Film Studio, and the domestic animation market has not developed, it is difficult for Shangmei Film to independently create commercial works that overseas audiences can buy, so it is more and more dependent on OEM orders from Felix Animation Company. It continues to be the cradle of talent training and the base of OEM for Felix and the Department of New Entrepreneurship.

It wasn't until more than 30 years ago that the domestic animated film market gradually began to improve, and Shanghai Fine Arts Film Studio began to decide to make its own works again.

……

The animation of "Sword and Fairy 1" is indeed making history.

Because of the word-of-mouth effect, the film broke 5 million box office in two days, 10 million box office in five days, and 20 million in 12 days. In the end, the box office record of Hong Kong movies was refreshed to a new high of 38 million.

Due to the reason of this animated film with a box office rebellion, it has also profoundly adapted the prejudice of the domestic and Hong Kong industries against animation.

Many viewers in China, the biggest feeling is, ", cartoons can be filmed like this, I used to think that animation was completely watched by children." 300 copies were screened in a loop across the country, and it is reported that a myth similar to "Shaolin Temple" was created.

At the same time, it stimulated the ambition of Shanghai Fine Arts Film Studio and other domestic manufacturers, and since the 80s, Shanghai Fine Arts Film Studio has also begun to invest in the production of a large number of commercial animated films, although these films are not as good as the works of Felix Animation Company at the box office, but they are also much stronger than the works of the historical Shanghai Fine Arts Film Studio in the same period.

It is also the advent of "Fairy Sword" that has created the domestic animation industry, and the creative ideas are not limited to children's films. Instead, animation creation is regarded as the same as live-action films, and even, some effects that cannot be expressed in live-action movies are achieved through animation.

After "Sword and Fairy", the pattern of the domestic animation industry in the future will be much better than in history. Although, the market share of animated films cannot compete with live-action films. However, it also accounts for at least a tenth of the box office market.

For Hong Kong's film industry, the feeling is ", can the animated film industry have such a high box office?", although Hong Kong can't find a second company willing to spend nearly 50 million yuan to shoot an animation. However, with the rising salaries of Hong Kong movie stars, a lot of film capital has gradually begun to invest in animated films.

Of course, whether it is the mainland or Hong Kong, the market share of animated films is incomparable with live-action films. As a result, after a period of excitement, there are still relatively few companies in Hong Kong that have invested in animation for a long time.

At the same time, "Sword and Fairy" can also be regarded as the first Chinese-language animated film to sell at the international box office. Especially in the Japanese market, this anime won 2 billion yen at the box office, although there is still a certain gap compared to the best-selling animated films in Japan, but the 2 billion yen animated film is a huge success from any point of view.

In the U.S. market, "Sword and Fairy" earned $6 million at the box office, and the reviews it received far exceeded most Chinese-language films. After all, the strong Chinese Fengxian animation has never been seen by American audiences.

Zhao Haixuan, the father of "Fairy Sword", also became famous in one fell swoop and became a bigwig across the game and animation industries.

It is precisely because of the success of the first game and animated film of "Sword and Fairy" that the "Sword and Fairy 2" series has become more and more refined, and the entire series of games and animations can be called the pinnacle of Chinese Xianxia games and animation. Moreover, it is definitely not the same as the old book, but the entire series has made great innovations in technology and creativity, and it can be called a model for imitation in the entire industry.

Of course, the animation of "Fairy Sword 1" mainly only earned momentum and popularity, and the real profit was relatively meager, even if the sales of VCD were added later, the overall net profit of more than 10 million yuan was only earned.

Originally, by December 83, the sales of "Sword and Fairy 1" only exceeded 3 million. But then the game of "Sword and Fairy 1" grew to 17 million in a few years, and a considerable number of players began to buy the game because they were attracted to anime.

……

After the successful release of the "Sword and Fairy" animation, Felix Animation's second work is not "Sword and Fairy 2", but "Court of Avalon".

That's right, it's the story of Artoria Pendragon, the Kanban Niang quilt king of the FATE series that the moon chefs were obsessed with later, "I don't understand people's hearts, but I understand policies".

The characters in this animation are all ready-made, and in the later story of the moon, although the knights of the Dull Hair King, they have not been specially adapted into animation. However, many of the characters in it have appeared in different anime, games, and radio dramas.

In particular, the script is also very mature, and "Court of Avalon" can be directly used as a plot script. Although this story is told through Merlin's voice, the story of the young girl Artoria Pendragon who pulled out the sword in the stone from the village girl and became King Arthur.

The whole story should be regarded as a prequel to "fate/stay night" and "Fate/Zero", and it is a gaiden story that can enrich the world view of the entire "FATE" series.

Because the whole story is based on the legend of King Arthur, and King Arthur has a strong IP foundation in Western countries. Compared with China's IP, it may not be comparable to "Journey to the West", but it can definitely be on par with "Fengshen Bang".

According to this well-known story in Europe and the United States, it is also well-known all over the world, and it has been adapted into an animation, and the success rate of deceiving popularity is also very large.

The semi-finished product given by Lin Qi has already included the efforts of a large number of painters later, and the character setting is even later, and it is a two-dimensional way to cheat money with faces. What's more, BGM such as "The Glory of the Knight King" and "Lonely Parade", which are classics and feelings, can indeed produce epic animated blockbusters if these materials are integrated.

After Lin Qi packaged these materials and handed them over to Felix's team, the whole team felt a huge pressure - much more pressure than "Sword and Fairy 1".

Just relying on the BUG, the character and the story, they have already imagined that scene in their minds, and what is even more terrifying is that there are gorgeous magic, treasure release and other special effects of animation, which puts more pressure on everyone.

Compared with the technology of this era, it is naturally very difficult to do a good job of "Court of Avalon" at present.

You must know that the change of painting style in different eras is essentially a rapid transformation of technology. In particular, the style of painting in the 80s was very different from that in the 90s, because the 90s were when computer technology began to spread in the industry. And the style of painting in the 90s was completely blown up by the later style of painting, which is also because of the faster technological progress later. Both the software and the hardware are very different from before.

Compared with the animation works of "Tsukihime", "Empty Realm", "fate stay night", and "Fate/Zero", each animation is only a few years apart, but there is also a significant technical generation gap in picture quality and the effect shown by the picture.

And the effect of "Court of Avalon" is at least close to "Fate Stay Night", which must be a very challenging task. But it's not impossible. After all, even if there is a technical gap in the tools used to animate, it can still be bridged through the efforts of people.

What's more, "Fate Stay Night" is a TV animation that cuts corners, while "Court of Avalon" is an animation that is strictly produced according to the standards of cinematic animation.

"This animation is aimed at mainstream audiences in countries around the world!" Lin Qi said, "It is unlikely that 'Sword of Fairy', which is too Chinese, will be able to do it." And "Avalon" hopes so!"

"Mr. Lin!" Chang Guangxi said seriously, "We will definitely not let you down! Judging from the material, since others have created such a high-level material, we will definitely be able to process it into a complete work!"