Lin Qi will definitely not give up this idea, his vision is not only on the immediate interests, if it is just like this, then he will not come to invest.

The potential of the Chinese market in the future is too great, and only by intervening in the red wine market now will you have the right to speak in the future.

At the beginning of the 21st century, the domestic red wine consumption market is almost a blowout, for the high-consumption class, money has never been a problem, what is lacking is high-end service, in order to distinguish their status from others, what is wrong with spending some money!

Why did later generations drink Moutai so much, because ...... Moutai's forced style is well known throughout the country. Therefore, taking a Moutai banquet can definitely make the guests feel respected.

The same is true for wine consumption, where the quality of the wine is not even paramount. What's more important is to create a brand that makes people who drink feel compelling.

What buyers are willing to pay is not the price for wine, but the coercion fee.

And the top rich don't need this thing to pretend!

The key is that those white-collar workers who can't go up or down have to pretend to be forced, so they have to meet their needs.

With the rise of the economy and the increase in the white-collar class, the market demand for pretending to be forced will increase greatly.

Luxury goods, top-notch tech products, or other things, in addition to just need, are only used for socializing, pretending to be coerced, and so on.

Basically, the drinks of later generations, fat house happy water (cola, carbonated soda), have gradually begun to decline. Many other beverage categories, such as alcoholic beverages, are growing.

It is okay for liquor to invest in domestic brands, and red wine is still European, which is easier for consumers to buy.

"That's naturally very good, Mr. Lin is so generous, it's actually a wish of mine. "The prince of Luxembourg readily agreed, and only a fool would refuse a pie in the sky.

After all, the winery is in its own hands, and it looks quite awesome, but ...... It's not profitable! It's really not profitable now! It's not even good to beat the interest on bank deposits, and that's why French wineries are always selling off by a bunch of owners, and at the same time, there are many people who come to invest every year.

……

After finalizing Obiang, in the next half a month, Lin Qi and Xiao Xiao met with more than a dozen other first-class and second-class winery leaders, all of them talked about investment, the two of them were fragrant and sweet everywhere they went, and the second-level winery set off a carnival, these are the main forces of the civilian market, in contrast, more attention to production, and profitability is not worse than that of first-class wineries.

Lin Qi's principle is that all the good wines produced are required, and all those who come will not refuse. Each winery ranges from tens of thousands of dollars to hundreds of thousands of dollars, and after talking about more than a dozen wineries, it costs millions.

Later, Lin Qi chose to establish the "Lin's United Château de France Group", which specializes in the production of red wine from these low-end wineries.

And his investment, in the near future, will be paid for by a large amount of people, and he only needs to consider the volume and quality, and there is no need to worry about the market at all.

For Lin Qi's large-scale investment in the French wine industry this time, it soon occupied the front pages of major French newspapers, and many people were disdainful, of course, not to disdain investment, but to disdain a foreigner to invest.

France prides itself on being an old aristocratic country, and its arrogance in its bones is no less than that of Britain, but China and this country did not have much intersection later, so there is no big concept.

Soon some people stood up and said that the reason why French red wine is popular is because it is born and raised, what is needed is blood, and foreign investment cannot be allowed to interfere, because investors naturally cannot avoid pointing fingers, and some people say that this is equivalent to lowering the grade, and I hope that the major wineries will consider it carefully.

However, the major wineries said fuck off, as professional winemakers, they know that the pedigree of the wine definitely does not come from the bloodline of the investor, but from the investor's money, and only more money can make the French red wine more famous.

At the same time, to improve the quality, for these outside voices, the winery has chosen to ignore them, most of the people who make these voices are moaning without disease, and they are addicted, and after a few days, they will boast that the wine that has been spent money is delicious.

……

In late May, Lin Qirang Xiao collected information about the French company Ubisoft, and another purpose of his trip to France was Ubisoft.

As an oligarch in the global game industry, Lin Qi naturally will not let go of any game company, and his goal is to wipe out all the major game companies in the world.

This strategy is similar to that of the later rich geese.

The rich geese of later generations are really rich, not only domestic game companies, but also those who can buy shares. Internationally, Blizzard, Riot, Ubisoft and other companies see rich geese everywhere. Because, even if some old game companies are temporarily sluggish, after Qian Goose becomes a shareholder, they will soon be able to rely on the Chinese market to create huge economic benefits.

Rich Goose is ready to be the father of game companies all over the world, and this ambition is actually well known to passers-by. It's just that the equity of many game companies may not be able to be bought. After all, having money depends on whether people are willing to sell it.

Therefore, the rich goose had no choice but to diversify its investment, and the game companies listed all over the world will more or less enter some stocks after the valuation is low or after the hit game. Whether it will be controlled in the future, or cooperate with those companies, depends on the subsequent development.

For example, Blizzard mainly gave NetEase the agency rights of China's games, but it did not affect the rich goose to buy 25% of Blizzard's equity, although it was not too interfering, but it was ...... In fact, the rich goose has long been Blizzard's father. Even if the son is reluctant to do business with his father and play with other friends, he still has to give a quarter of the proceeds to his father.

"Mr. Lin, this game company seems to be a little boring, the first game they developed is a children's game, it's not very good, in addition, the office is also lo, the company is estimated to be very small, there are only more than 100 people at present. France also has a small population, and there is no prospect of more killings. Xiao Xiao showed the information to Lin Qi, and had some doubts in his heart.

Lin Qi simply looked at the information, focused on understanding the current situation, and was really surprised in his heart, not to say that it was less than, if he didn't know that Ubisoft was angry and swept the world, he wouldn't believe that this company could grow into a behemoth.

If Ubisoft were to define it, it would be an entertainment software company that produces, publishes, and distributes games across borders.

In the 21st century, it has been developing rapidly, as a leader in the multimedia industry, its extensive business has steadily expanded, and on the basis of cooperation with various established game companies, it is also constantly launching unique products to strengthen its influence in the international market.

When Lin Qi was still in school, he was already exposed to many Ubisoft games, such as the "Assassin's Creed" series, "Prince of Persia", "Splinter Cell", "Watch Dogs" series, etc. Basically, the future Ubisoft company has always been a top-notch game production company.