Chapter 621: Winery
Lin Qi returned the salute with a smile and exclaimed: "Thank you for the reception, it amazes me, it is really amazing to be able to use such a technique to photograph the winemaking, Your Excellency Prince, I think this meeting will also be very successful." ”
Of course, this is a polite word, Lin Qi was a little surprised, but it has not reached this level, but it is out of politeness, the French are not low-key, and they have always accepted beautiful words.
"It's not much, and I'm surprised!" said Xiao Ya, shaking hands with the Prince of Luxembourg. Although, he is just coaxing and doesn't know how to speak, but he is very good at talking.
Sure enough, hosts all over the world love the praise of their guests. When the Prince of Luxembourg heard this, he couldn't help but laugh for a while.
Then the Prince of Luxembourg took the two on a tour.
The first floor is the reception area, and most of the places below and behind are the cellars, and the real wine tasting area is set on the third floor, with windows on three sides, and a wine rack connected to the ceiling on one side, on which a variety of glucose wines are neatly stacked.
Lin Qihe sat down at the window, and the chairs were high tables and high chairs, through which the entire vineyard could be seen, which was spectacular.
All the wines are very well sealed, and there is no smell of wine in the air, which is also for better tasting.
The room is very stylishly furnished, with dark frescoes on all sides, and all the mechanisms and shapes in the room are filled with oak wood, with Chinese blue and white porcelain in the middle.
For the pursuit of porcelain, European countries were extremely crazy, after European merchants brought back porcelain, the major royal families were shocked, lamenting that there is such a wonderful thing in the world.
At that time, in Britain and France, the royal family was also very powerful, full of style, what A I, B II, but compared with the Chinese royal family, one is in the sky and the other is on the ground, and the aesthetics are not at the same level at all.
Porcelain has become something sought after by countless people, the royal family is even more fascinated by it, the exquisite patterns on the porcelain, enough for them to study for a hundred and eighty years, but in the 21st century, many European and American scholars proposed that China does not know aesthetics at all, not even a decent pattern, and when they published a large number of books, their own patterns are proudly presented to the world, but also came into contact with Chinese patterns, and suddenly found themselves just the frog at the bottom of the well.
The prince of Luxembourg had already sobered up the wine, and after a short wait, poured wine for Lin Qi and Xiaoxiao.
"Wow, Mr. Lin, this taste is really great!"
Xiao Xiao tasted it, his eyes lit up all of a sudden, and he lost his temper slightly, but this expression made the Prince of Luxembourg very satisfied, he stretched out his hand and signaled, Xiao Xiao immediately closed his eyes, enjoying the afterglow in his mouth and stomach.
"The new rain in the empty mountains and the ripples in the lake are very layered, and the aftertaste makes people linger. Lin Qi exclaimed.
……
Half an hour later, the three of them sat in the wine garden, and Lin Qi officially pulled out the topic.
"Château d'Obiang, I decided to invest $50 million here, and I am not going to buy all the ownership, I only plan to buy half of the ownership, and the specific operation of the winery will not interfere. Your family can continue to manage and continue to live in the winery. As for the use of the money invested, one for scale expansion, the other for the creation of top wines, as the oldest brand, a royal tribute, I think Obiang needs a better identity. ”
At present, the price of different grades of French wineries is different, and the average winery is about $10,000 per hectare, and $1 million is enough to buy a winery.
Later, most of the Chinese merchants bought those small wineries that were not in the flow, and then packaged them at the price of mid-to-high-end wineries and sold them in China.
And now Lin Qi is talking about the business of a top winery, although the area is only more than 70 hectares, which is not particularly large. However, it is a real top winery, not a low-quality foreign wine bought at a high price on Taobao and Tmall in later generations.
The Prince of Luxembourg was a little excited, but he kept his demeanor very well, investing $50 million, and continuing to let it run and live instead of buying it out, and then drive out the members of his family who had feelings for the winery.
"Mr. Lin, believe in your choice, Obiang will not disappoint you!" said the Prince of Luxembourg formally.
"I have a suggestion, the winery can be used as a reference, the current cellars, almost all of them are supplied to various regions, there are not many real aged cellars, after the scale is expanded in the future, you can open up a private cellar space alone, for example, I have my own top red wine, which can be kept in Obiang, or what kind of red wine I need, Obiang can tailor it, in addition, Obiang can launch a certain limited edition red wine every year and sell it to customers around the world. Lin Qi said.
The Prince of Luxembourg thought about it for a while, and it was the first time he had heard of such a suggestion, that the wineries all produce wine in batches, so that they are individually customized, and the process and process are the same, but the output is much smaller, so it is not cost-effective to convert.
"Mr. Lin, it's not impossible to say this, in fact, there are many people who want to customize their own high-end red wines, but if we want to recover the profits, we need to sell these wines at sky-high prices, and many customers are discouraged. ”
The Prince of Luxembourg said, in fact, such an idea.
They have not considered that as a first-class winery, on the basis of taking into account the output, they pay more attention to quality, and the positioning of red wine has always been to take quality as a matter, and the winery naturally wants to ensure the output on the basis of high quality, but it is difficult to take into account the two.
Lin Qi nodded and said: "For the red wine business, we must take a long-term view, in the face of the continuous development of the world's economic level, people's consumption of red wine must be gradually growing, it is no exaggeration to say that the future of red wine is not only facing the European and American markets, but also facing the Chinese market, and red wine needs vintage."
As for the price for the time being, this business is originally aimed at a small number of high-spending people, and if they are not willing to pay this money, there are only two reasons.
The first is that they themselves are not enough to bear the price, and the second is that the style of the red wine is not high enough, a good wine is priceless, as for how to promote and package, in fact, it is more up to the winery itself. ”
"The quality of the red wine is undoubted, but I am an investor, so I have to consider it more from the perspective of a businessman, so this is mainly my personal consideration, the winery can make a plan, as for the additional costs, the investor will bear it, what do you think?"