Chapter 389: Star Effect
Speaking of which, Jia Nidao opened "green, fat, red and thin" in a place like Linhai, the main purpose is nothing more than that Jia Nidao feels that this is his hometown, if he opens a jade shop, and he has a certain strength to make the jade shop bigger, then Jia Nidao's hometown is naturally chosen.
Most people who come out of the countryside have a strong sense of region in their subconscious.
Don't say it's Jia Yidao, it's just some other elderly elders, when they talk about something, they always feel that the scenery in their hometown is called scenery. As for those in other places, whether they are a hawker in business or the boss of the general manager, the scenery is not beautiful, it is just a legend for the people at home, and there is nothing to boast about.
Only what can be seen by the body can be called promising, right?
And it is such a potential psychological effect, coupled with the fact that Jia Nidao is a person who is greedy for convenience, the shop on the side of Uncle Zhou Fugui and Ah Sanyiti Antique Street of "Zhou Ji" is just empty, and Jia Nidao is happy to pick up a ready-made place to open a jade shop.
However, only after the opening of "Green, Fat, Red and Thin", after experiencing profound negotiations with jade businessmen like Wang Biao and Dong Zong, Jia Rudao can understand that if he opens his own jade shop to big cities like Shanghai and Hong Kong with the same specifications, then what kind of difference will be the results achieved!
Fortunately, Jia is still optimistic about the prospects of the jadeite store, especially the market of high-end jadeite jewelry. It's like some jadeite collectors who come here, a big jadeite businessman like Dong Zong......
These people are the biggest source of profit for Jia Yidao's jade shop. In this way, even a small county like Linhai still has a lot of influence on the jade business in the early days of Jia Rudao. However, Jia Yidao does not have to worry about the turnover of funds.
The money earned from gambling stones, opening shops, buying factories, driving cars, building insurance facilities, etc., is not a small amount. But recently, it should be able to earn nearly 100 million yuan from Dong Zong's side, although Jia Rudao needs to pay a lot of excellent jade materials for this, and even in the "five" jade jewelry submitted to Dong Zong, Jia Rudao still needs to design it well, and he can't say it, he has to take materials from large pieces of jade materials. However, judging from the returns obtained, the profits of gambling stones are still very objective.
Jia Rudao is not afraid to worry about some of his recent plans and intentions, and what too large a sum of money will be used.
Moreover, the sales of "green, fat, red and thin" jadeite in the past few days are lively, but when it comes to the number of transactions, it is not very much, and the only thing that makes Jia Yidao a little relieved is that in terms of transaction volume, it is relatively good. Except for the transactions completed by Jia Rudao by relying on his connections, such as the friends of Mr. Dong, the rest of the benefits obtained through the hands of Xiaoqian and others are also relatively rich.
In the past few days, Xiaoqian has looked at Jia Yidao's eyes, which seem to be full of "stars"!
Don't get me wrong, it's not admiration, but envy of money. Who let Xiao Qian be such a serious salesperson in the jade shop? At the end of the day, how much cash income can be made, Xiao Qian is also more reliable in her heart.
On the mother's side, although the daily workload is a little tiring, she is also smiling. The happiness in the mood is what Jia Yidao is most happy to see. So much so that since the opening, for a few days, every day Jia Nidao has invited guests to dinner. It's relatively simple to order takeout to deliver things, but it's also a little bit of Jia Rudao's boss's heart, isn't it?
Facing Ah San's somewhat annoyed and dissatisfied eyes, Jia Rudao hoped that his mother would cook for everyone. However, once he was busy with business, in his mother's heart, once his son's stomach appeared, and the idea that it was not as important as business, Jia Rudao could only shrug his shoulders helplessly.
And after signing the transaction agreement with Dong Zong, Jia Nidao also needs to make use of the time at night, sometimes, even in the daytime, Jia Rudao will be busy in the storage room, not to mention the "five" jade jewelry that Dong Zong asked for quite high, Jia Rudao himself promised four jade jewelry, or need to be carved out as soon as possible.
Like Xu Zhiguo and others, they are working overtime. In Jia Yidao's words, that is, every jade jewelry sold by the "green, fat, red and thin" side, it is best for them to add a similar jade jewelry on the same day. In this way, we can ensure the continuous supply of "green, fat, red and thin" stores.
As for the ones on the Internet, well, Jia Rudao has been busy for several days and has no time to patronize.
……
On a Saturday after the opening, that is, the time of the market on this side of the antique street, my mother got up early to open the door because of the experience of visiting the antique street last week, Xiaoqian is also different from the past, she did not go to those antique stalls as soon as she came to the antique street, and several "security guards" specially arranged by Lao Yang were also trying their best to do their own work.
Everything seems to be the same as the day it opened.
Jia Rudao originally planned to ask Ji Yanran to come over and help for another day or two. After all, on the opening day, the existence of two women, Ji Yanran and Li Shiyun, also helped Jia Yidao share a lot of customers. And today, Li Shiyun has no way to come, and Ah San was caught by Jia Yidao in time to become a salesperson. On Ji Yanran's side, Jia Rudao hesitated for a long time, but finally didn't make up his mind to make a call.
It's not that Jia Nidao thinks that the "green, fat, red and thin" at this time no longer needs Ji Yanran's help, but that Jia Nidao has been holding his mobile phone for a long time and hasn't come up with any suitable reason.
And whenever Jia Nidao's hand is about to hold down the dial-through button, the jade ornament carved with Li Shiyun's prototype in "green, fat, red and thin" will naturally appear in his mind!
It seems that between the two, some good phenomena that originally began to appear gradually came to an abrupt end at that time.
Afterwards, Ji Yanran didn't say anything, and Li Shiyun didn't ask anything. However, Jia Rudao could feel the change in Ji Yanran's mentality when facing herself. This kind of thing is almost uninterrupted, and it will be disturbed.
Jia Rudao sighed, his eyes turned with the gradually increasing flow of people in the jade shop, and gradually took his attention back and turned to the customer. And after a few little stars came to their jade shop on the weekend, Jia Yidao's mind felt as if he had ignored something and hadn't caught it much.
Of course, Jia seems to say that he doesn't know those so-called "little stars".
Speaking of this, Jia Rudao and Ah San both felt a little helpless. Ah San is naturally more well-informed about the news of the antique shop, in addition, but all the big and small things that happen on this side of the sea, if you inquire carefully, most of them can be heard. But what is the matter with these little stars?
And all the attention of Jia Yidao, when he was in the unit before, he didn't pay much attention to the stars on the screen and the like, but he just knew a few popular people and often appeared in everyone's sight. As for some half-red and not red, it is very little understood. Those hosts and reporters on Linhai TV are only a few Jia Yidao who look more pleasing to the eye, or they just appear in the news of local stations, and they will have some impressions.
But Xiaoqian, the saleswoman, cried out in surprise after seeing a star who had entered the "green, fat, red and thin". At that time, Jia Rudao and Ah San thought something had happened. Even the mother who was at the cash register looked at Xiao Qian a few more times in surprise. The few people sent by Lao Yang almost rushed over and directly held down and grabbed the man who was standing opposite Xiao Qian across the counter.
Fortunately, Xiaoqian quickly said "I'm sorry" to Jia Yidao, and stuck out her tongue and said that she was unintentional just now, and she won't do it next time. Jia Yidao and Ah San couldn't help but glance at each other, and while sighing for their false alarm, they also felt a little confused.
Could it be these in front of you, looking at the guys who look like people, the handsome men, or Xiaoqian's old acquaintances?
In this way, Jia Rudao's gaze between Xiaoqian and the man became a little more frequent. In Jia Nidao's opinion, Xiao Qian's enthusiasm for the man can almost be said to be the most brilliant in the past few days, which also aggravates Jia Nidao and Ah San's suspicions.
If it weren't for Jia Yidao's "green, fat, red and thin" store, at the beginning, it would have set the rule of absolutely no price reduction, and Xiaoqian would have given the cheapest discount even if the other party didn't mention it. And if the things in this jade shop are Xiao Qian's own, then, Jia Rudao touched his chin and wondered, will Xiao Qian give the entire jade shop directly to others at that time?
It's just that what makes Jia Yidao more disappointed is that no, it should be that Xiaoqian is very disappointed that the man casually asked the price of a few jade jewelry, selected a few of them, and after carefully checking them, he finally left empty-handed.
At the end, Xiao Qian's ghost sent a god to fly from under the counter, took out a piece of paper, and asked the man to sign it, Jia Rudao and Ah San suddenly realized that Xiao Qian was still a star chaser!
"I said Xiaoqian, you are so chasing stars, aren't you afraid that someone will be jealous?" Ah San said with some teasing.
"He dare!" Xiao Qian looked like a tigress, and then, as if she thought of her boyfriend in her mind, she laughed out loud and said, "He originally knew that I liked to chase stars, you just went to sue later, and I am not afraid!"
"That, I don't have any opinion on girls chasing stars, but that guy just now is also a star? Why don't I know him?" Ah San narrowed his eyes a little and said, "What does he do?"
Xiao Qian didn't care about Ah San at all, she looked disdainful of being with Ah San, no matter what Ah San said on the side, Xiao Qian just didn't agree, and in the end, Ah San didn't care about Xiao Qian, she could only mutter: "Isn't it just a little star, I've also been to Hengdian, and I've seen Zhou Run and Gong Li." ”
And in Jia Yidao's mind, there was originally some impatient thinking, but with Ah San's words, it became clear for a while. In normal times, as far as the antique industry is concerned, there are indeed no celebrities to endorse. At most, some celebrities occasionally say a sentence in public, and they like to play a little collection or something.
Of course, even if you say that, it's not necessarily that you like to collect antiques. Or pets, or other models, toys, etc., there are too many. However, as far as jewelry is concerned, there are still a lot of celebrity endorsements, just like platinum!
For platinum and diamond advertisements, Jia Yidao still has a deep impression in his mind.
"A diamond lasts forever, and a diamond lasts forever. ”
It's very catchy, and it's very natural. While explaining the use, it also explains the essence of diamonds. Even people who don't usually care much about diamonds, when they see this advertisement, do they have a plan to give a diamond ring to the person they like when they get married? Moreover, today, it has become an unwritten rule to give a diamond ring when they get married.
Even a man with a successful career, when he was not married, he was "affectionately" called "the fifth king of diamonds". It is conceivable how deeply rooted such an impression is. Of course, this is not all the effect of advertising, but it is undeniable that there is a role in publicity.
"Ah San, let's go, I have a good idea, let's go upstairs and have a good total. Jia Rudao glanced at Ah San, regardless of whether the business downstairs was busy or not, whether Xiao Qian could cope with it alone, Jia Rudao took the lead in going up to the second floor. Subsequently, Ah San also followed upstairs, leaving Xiao Qian with a big background, quite a little crying and laughing, and muttered: "Could it be that my performance just now was really bad, the two of them deliberately let me work alone, right?"
……
Not only did Xiao Qian think so, but even after Ah San went up to the second floor, he also thought so. At first, he smiled, as if he understood Jia Yidao's thoughts, and then sat on the sand without any image, beat himself on the back, stretched his muscles, and said, "Hey, I'm really tired." Xiao Jia, I can tell you, shouldn't you recruit a few more salesmen? Or, just recruit a few waiters to serve tea and pour water. ”
"Do you want to be female, and you have to be beautiful?" Jia Rudao pursed his lips and smiled.
"yes, yes. Ah San nodded busily.
"Well, that's a good suggestion. Jia Yidao suddenly looked at Ah San, and when he saw Ah San's eyes lit up, he continued, "In this way, I wondered, Ah San, will you become a free salesman here?"
"I'm afraid you won't let me come over then. Ah San said indifferently, "Otherwise, I dare to guarantee that your waiters here will have to change several batches a month." Suddenly, it was Jia Rudao's turn to be speechless.
"By the way, if you call me up, it shouldn't really be aimed at Xiaoqian's girl, right?" Ah San said a little ambiguously.
"You're the only one who is so boring. Jia Rudao rolled his eyes and said, "However, speaking of which, it is really related to Xiaoqian." You also saw the scene just now, how great the influence of celebrities is. In the past, we didn't think about celebrities to advertise or endorse anything, because we all came from the shops here in the antique street. ”
In the case of the shops in the antique street, there is really no need to invite celebrities to come over and do some advertising. After all, there are a few celebrities who play antiques, and even if there are, they can't afford to play antiques at a high price. Don't look at how glamorous the star is on the surface, if it comes to clothes and cosmetics, the star still has a certain degree of guidance and walks in the forefront of fashion, then, in the collection of antiques, it seems to be a bit interlaced like a mountain.
Jia Rudao and Ah San didn't expect to invite someone to endorse "Green, Fat, Red and Thin" before the opening, which naturally positioned "Green, Fat, Red and Thin" as a grade with other shops in the antique street. That's why before the opening of the jade shop, I tried my best to let Jia Rudao integrate into the circle of the antique street.
However, after watching Xiaoqian's performance just now, plus in the past few days, there are really a lot of little stars or something, come here to see jade jewelry and the like, Jia Rudao moved the idea of advertising.
Jewelry, I want, beauty, I want.
At least on the day of the opening, Zhou Sha, Li Shiyun, and Ji Yanran stood in the jade shop, even if they stood like this, it was a beautiful landscape. No wonder Jia Yidao always feels that inviting a beautiful woman to endorse will have a more familiar feeling from the bottom of his heart.
"Hehe, listening to you say this, it seems that it is also a good choice to invite beautiful celebrities to come over to endorse. Ah San pondered it carefully, and felt that it was still more feasible, "It's just that in my opinion, even if you ask a celebrity to endorse, it's just an eye-catcher, and the real effect is definitely not very big." ”
"Oh, why?" Jia said, a little curious.
"Do you think, if it were you, would you chase stars?" asked Ah San.
"Me?" Jia Rudao smiled bitterly and said, "I'd better forget it." ”
"Then do you think that someone like me, or Liu Yufei from Guangdong, who you know, will chase stars?" Ah San continued to ask, "Even if you see a celebrity endorsing jade jewelry, will you buy it?"
"I shouldn't be very good, right?" Jia Rudao said, his tone suddenly changed, and he said with a smile, "Actually, it's not necessarily, if it's a beautiful female celebrity endorsement, and you have the opportunity to have a little intersection with them, maybe, it will." ”
"Let's not talk about this for the time being...... Ah San is very rare when he talks about this aspect, he skips over directly, continues the topic just now, and said, "People of our age are not very good at chasing stars, so what about people like Wang Biao?"
"It's unlikely. Jia Rudao replied, "Even if you have a star who you are more optimistic about, it is different from Xiaoqian's height." ”
For this point, Jia Rudao agrees. Immediately, I can be regarded as somewhat understanding what Ah San meant. The so-called star-chasing people have such a large group. If you want to buy jadeite jewelry, especially high-end jadeite jewelry, the young people in this group undoubtedly seem to be a little younger.
For a brief moment, Jia Yidao's expression revealed a sense of enlightenment. When Ah San saw it, he stopped and stopped asking questions. Anyway, the two types of people I just mentioned are just a reference. More consumer groups of the best jadeite jewelry are some big collectors, or the real rich. Among them, there may be those who like to entertain film and television stars, but there are definitely not too many.
However, after pondering for a while, Jia Rudao said with a smile: "Actually, what you said is not unreasonable. However, have you ever wondered what grades are the jadeite jewelry in my jadeite shop with the largest flow now?"
"Well, I haven't really thought about it. Ah San said suspiciously, "Could it be that you invited a beautiful female star to come over to endorse, and it has something to do with these?" In my opinion, in such a small place as Linhai, that is, some low-grade jade jewelry, may be sold faster. Also, the mid-range might be pretty good. As for the high-end ones, well, in fact, I like those jade jewelry very much, but I can't do anything about it. ”
Speaking of which, the somewhat lonely look on Ah San's face was obvious. From the beginning of watching Jia Nidao, in less than half a year, the most profound and vocal about Jia Nidao's achievements is probably the Ah San in front of him.
Sometimes, Ah San feels that everyone is playing antiques, why is the gap between people so big?