1. September 1985, Hong Kong.

Lin Qi entertained a guest from afar in his mansion - Jobs!

"Mr. Steve, it's a pleasure to meet you again, because there is no preparation in advance, please don't be surprised by the poor hospitality. Lin Qi smiled and asked the life secretary to make kung fu tea for Jobs.

"No, no! I'm just here to relax, it's so sad in the United States this time!" Jobs watched intently at the making of kung fu tea, and after receiving a hot cup of tea, the color and aroma made him feel completely different from the tea drinks he had drunk before.

"What happened?" Lin Qi showed a surprised expression.

"I was fired from Apple!" Mr. Jobs said indignantly. This is probably the most embarrassing and unbelievable thing about Jobs.

In fact, this has a lot to do with the fact that Apple's founders do not own a majority stake in the company.

It's known that Steve Jobs and Stephen Watts created a great company by designing and assembling Apple computers in their garages. But in fact, I don't know how many people did the same thing at that time, and most of them were buried in history because they did not gain the favor of capital.

Jobs and Wads were fortunate to get the investment of businessman Marcura, which allowed Apple to get the first pot of gold needed for its development in the early stage.

However, it is precisely because Apple was founded that it has already been divided by investors with most of the shares. After that, although the company developed smoothly, it also received more rounds of venture capital, and when the company went public, founders such as Steve Jobs and Woz, in fact, relied on the trust of the board of directors to gain the right to speak.

In the early days, Apple developed smoothly, and Apple II sales continued to grow, and during this period, capital naturally gave great trust to Jobs and others.

But with the launch of the PC, it changed the landscape of the microcomputer industry. Jobs successively asked the company to develop Lisa and Macintosh computers, trying to change the company's unfavorable situation by relying on innovation.

However, unfortunately, the Lisa project caused the company a huge loss, and it was also the most failed project since the establishment of Apple. After this project, Jobs's prestige in the company also plummeted.

And the Macintosh computer has improved dramatically after learning Lisa's lesson. Both the price and the experience are much better than Lisa. However, its pricing is still not close to the people, and it belongs to the mid-to-high-end price, so it has not quickly opened up sales. It is precisely because of the slump in sales of Macintosh computers.

caused infighting between the two factions of Apple's founder and management, and capital was acting as a referee. Whoever has a point, listen to whomever he is.

Because the relationship between the Jobs team and the professional manager team that Apple later joined, has not been so harmonious. Scott, Apple's first CEO, was poached from a large Silicon Valley company and had a technical background, but his performance during his tenure was not very satisfactory, so he left after the expiration of his contract.

Scully, the second manager, was originally the CEO of Pepsi, but he was impressed by Jobs's inflammatory language with the incendiary language of "Do you want to sell sugar water for a lifetime, or do you want to change the world", so he left Pepsi, where he had done well, and joined a high-tech company like Apple.

However, Scully and Jobs' honeymoon period was short, and although he was hired by Jobs, the two quickly became limited to one because of workplace struggles.

The reason for this is that Macintosh computers sold well in '84, selling 70,000 units in 100 days. Later, Jobs believed that Macintosh computers would sell at least 80,000 units a month in the second half of the year, so he persuaded Scully to agree to invest more money in the Macintosh project to produce more Macintosh computers. Naturally, Scully agreed with Jobs.

However...... Macintosh computers later sold only 20,000 units per month, not the expected 80,000 units per month.

Because Macintosh Jobs's computer leads, and Apple prioritized some of Apple's funds and resources into this project.

Among Apple's internal R&D team, the best technology was transferred to the Macintosh computer project, of course, for a higher salary. And what is considered to be technical average is to stay in the Apple II department. This outdated machine still contributes 70% of Apple's revenue and most of its profits, but the employees of this department are not respected.

It is precisely for this reason that Wads, another founder of Apple, chose to leave at the beginning of 85, after all, most of the Apple II team is an old man led by him. And after Woz's departure, dozens of company executives and technicians submitted their resignations.

Since then, the negative impact on Apple has even exceeded the fact that Macintosh computer sales are not as good as expected.

After all, although Macintosh computers sell poorly, the gross profit margin is relatively high. Therefore, it is difficult to lose money in the long run, but it is just that it does not make as much profit as imagined.

However, the mass exodus of Apple's management and technical personnel has caused the entire company to gradually increase dissatisfaction with Jobs.

Because Jobs' ideas are always changeable, it is difficult for employees to tolerate Jobs's change of day. So, I complained to CEO Scully, and Scully relayed the employee's thoughts to Jobs.

Jobs said, "Don't worry, I know what I'm doing, and trust me, it's the right path." "But the staff didn't think it was the right path. ”

Jobs, on the other hand, said contemptuously: "They don't understand." "Because I think I am a genius, I naturally do not give in to those mediocre people who just want to work easily.

It is precisely because of ignoring the ideas of many employees that although Jobs has his eyes on the future, he ignores the increasing number of people who are dissatisfied with him within the company.

First of all, Mack Murray, Apple's sales manager, was originally Jobs' confidant, but at the beginning of '85, Murray told Scully that Jobs should be considered for leaving McIntosh as general manager.

And in April, the board of directors couldn't bear Jobs, and Scully also submitted a letter in April to remove Jobs from his position as general manager of the McIntosh project!

At the same time, Jobs was secretly persuading the company's management and directors to get rid of Scully. Because, Jobs thought that Scully didn't understand anything, McIntosh was Jobs' brainchild, and this project was Apple's future.

Eventually, Jobs was dismissed from his post in May, and after several failed attempts at the restoration, Jobs had to resign in disgrace, and only a handful of key members of the McIntosh project were willing to leave with him.

Originally, after Jobs left his job, he and some henchmen founded Next Computer Company. This company has been working on graphics operating systems and computers. Overall, the company's performance was mediocre, with just over 50,000 computers sold since its founding. But then in the '90s, Apple spent $400 million to buy the small computer company in order to welcome back Jobs. Later, there was Apple's Jedi counterattack.

And now Steve Jobs, after leaving his job, has no goal, so he went to Hong Kong to find Lin Qi for advice.

In Jobs's view, Lin Qi is the same kind of person as him, both are bulls who can see through the future, and others don't understand many of Jobs' practices, Lin Qi must understand.

……

"Steve, you're right! Unfortunately, just like King Arthur in "The Court of Avalon", although he was perfect, he ended up failing, and his henchmen gave him an objective evaluation, and King Arthur didn't understand people's hearts...... Looking at the trend in the next ten years, this is the quality that a successful leader must have! We must consider how to face the ever-changing and increasingly competitive technology industry, so we must invest more resources in the core competitiveness in the future! Unfortunately, the real dominant power of Apple is not you, but the shareholder! If you are the absolute controlling shareholder, then, according to this direction, Apple may encounter a low ebb in performance for several years. However, I can be sure that in the next ten years, it will be greater than the current Apple!" Lin Qi said, "Apple's current team may be able to improve Apple's financial statements in the short term, but unfortunately, ten years later, Apple will be in trouble because of backward technology and high operating costs!"

"That's right!" Jobs felt a little confidant, "the graphics operating system is right! If the Macintosh computer continues to improve and develop, it will definitely be a dead end compared to the Apple II, and it will not develop at all!"

Lin Qi said: "Most of the products developed by the 6502 chip for the CPU are in a similar situation, and the manufacturers who develop and produce the 6502 chip no longer upgrade the chip. Products based on 8-bit chips, no matter how much they are improved, are out of date! Even now, 16-bit chips are about to become obsolete, and personal computers will transition from 16-bit to 32-bit in a few years. In addition, people's entertainment needs are also released with the upgrading of hardware. In the past, it was enough to just be content with the office, but in the future, computers must be able to watch movies, listen to music, send e-mail, and browse content on the Internet. Of course, not only computers, but in the future, various terminals will become similar to computers, such as ...... TV in the living room!"

"TV?" Jobs was surprised.

Lin Qi's indoor TV is completely different from the TV that Jobs has seen, and the size is 55 inches. The screen is a plasma screen, which looks thinner and lighter than CRT TVs.

After turning on the TV with the remote control, Jobs wiped his eyes and said, "This...... It's a graphics operating system, right? TV, how is that possible!"

"Who said that TV can only watch TV channels!" Lin Qi sneered, "This TV is not a mature mass production product, and it is one of the test samples that I have specially developed." It may be difficult to popularize it now due to the price, but it will definitely be the trend in the future!"

This 55-inch large-size TV is equipped with a quad-core XRM32 processor, although this processor cannot be mass-produced, but it should be no problem for the laboratory to produce small batches for the development of some future samples.

In fact, the company's in-house 32-bit Pangu operating system has already taken shape, but the 32-bit system can only be useful after the mass production of CPUs.

After entering the 32-bit, the single-core XRM32 can easily be seconds, such as quad-core, six-core, eight-core, ten-core, and so on. In fact, those multi-core CPUs are also currently using the technology of analog 32-bit chips. But after all, it is still limited, and the potential is not as great as that of 32-bit.

This experiment,Mainly to verify the TV version of Pangu operating system,The system kernel is the same as the computer version,But,The interface is more in line with the habits of TV users using remote control operations。 In terms of the function of this TV, watching TV channels is just one of its applications.

Users can easily use the remote control to switch to other applications.

For example, using this large screen to display PPT, because it can be regarded as an all-in-one computer in itself, but the screen is very large. So, naturally, office software is installed inside.

In addition,Lin Qi also showed the function of directly watching the movie collection of the hard disk,The current plasma large screen,Although it is only720P,But,The effect is even better than the effect of most of the current theaters。

In addition, it is also incredible to use this big TV to play games.

After Jobs experienced it for a while, he asked, "Aren't you afraid that I will copy your idea and find someone to make a similar product myself?"

"Of course I'm not afraid!" Lin Qi said with a smile, "The traditional CRT display can't make such a large screen, and the resolution is too low." In the case of projectors, cinema-level projectors are too expensive, and low-end projectors are too poor. This screen is a plasma screen, and the patent is mine. After hearing that you were kicked out of Apple, I felt that the most correct thing I had done was to firmly concentrate the controlling stake of the company in my own hands! It is precisely for this reason that our company has continuously introduced high-quality technical personnel, and at the same time, it has continuously produced unprecedented technology! Creativity also requires a lot of technical support, and we have mastered the core technology, so we are naturally fearless! Friends, are you interested in changing the world? Even if you enter the computer industry again, I am afraid that it will not be able to change the pattern. But there's a lot we can change, for example, the TV is the technology of the vacuum tube era, and it is definitely a great idea to push its technology into the semiconductor age!"

"New startups have this technology, so why not do it themselves?" Jobs asked.

Lin Qi smiled and said: "We will also do it ourselves, but we are not ready to monopolize it, and we can't monopolize it." Therefore, we are willing to share our technology and support some allies who are advancing and retreating with us!"

Jobs took a deep breath and said: "Very good! I am very interested in this project, and I have also thought of the name of the new company, which will be called New Apple! New Apple does not produce computers, but we will use other products to tell those who cling to the old that there will be no future!"