The business of displaying the screen doesn't seem to be too critical.

But in fact, from the perspective of consumer electronics, a more high-definition screen can bring users an upgrade in experience, sometimes more obvious than upgrading the graphics card.

Moreover, the future high-definition display will not only be used in office, playing games, watching videos and other scenarios. Even, including medical and scientific research, a higher-definition screen is a key technology.

On the clear evolution route of technology, Lin Qi naturally knows that LCD screen should be the most promising display screen technology in the future. However, at this stage, Lin Qi has prepared two hands - plasma and liquid crystal, two new technical routes for simultaneous development!

The plasma screen starts from 30 inches, and gradually develops to a larger size, because, compared with the ordinary CRT screen, the plasma screen is not only more high-definition, but also, the size is also easier to make bigger.

The LCD screen is because of material problems, and some experts in the early days believe that the LCD screen should be less than 40 inches, and there are technological difficulties in making it bigger. However, as liquid crystals became mainstream, none of these problems were a problem.

However, the plasma screen has reached the era of 2K, 4K and other more high-definition, but the progress of these technical indicators is far behind that of LCD. However, now the table says that it is 2K, 4K, that is, it is still far away from the 1080P 1K standard HD. From 240P, 360P, 480P, to 720P, it should be considered a huge progress.

And the plasma screen can now be easily done720P,The resolution not only exceeds the CRT screen at this stage,And,TFT-LCD screen in the early stage,Clarity and other key indicators,It is not the opponent of plasma TV。

And after Lin Qi showed Jobs the huge advantages of plasma screen TV, he quickly identified Jobs' belief in making TV!

That's right!

Changing the world is not necessarily about making computers, and it's not the same for making televisions? What's more, why should there be such a clear distinction between televisions and computers? In the future, most of the electronic products will become more and more intelligent, and from a broad point of view, all kinds of electronic devices are actually computers.

What's more, the market size of TVs is currently even larger than computers. However, the competition in the current computer industry is even more intense, not to mention the PC camp, and companies such as Pangu and Apple have a large number of users.

And if Jobs starts again and continues to make computers, in fact, he himself is not very optimistic about this investment.

……

"If the traditional TV industry doesn't change, then we will make TV and subvert traditional TV!" is the most famous quote on Jobs' lips in the next few years.

But in fact, the foundation of Jobs's change in the world is the package of technologies provided by New Venture Electronics.

In addition, the capital of Jobs' comeback is Apple stock. After leaving Apple, Jobs sold off his 11.3% stake in Apple in a fit of rage, cashing out more than $300 million.

In the original history, Jobs took the more than $300 million to start a business, and after ten years of hard work, he sold another $400 million to Apple. Suffice it to say, the return on this investment is not very high. It is even better to continue to hold shares in Apple. One only has to think a little about Apple's market capitalization decades later, and you know that Jobs lost at least tens of billions of dollars.

Now Jobs is following Lin Qi's advice and registering a new Apple company. The company's headquarters is located in Silicon Valley, USA, but the headquarters in Silicon Valley is only responsible for part of the research and development and sales.

As for the specific production and after-sales service of the product, it is outsourced to the foundry enterprise on the periphery of the new entrepreneurial system, Xinai Electronics Company.

The current Xinai Electronics Company is no longer what it used to be. The number of employees exceeds 100,000. Although it is not a great existence in the new entrepreneurial system, in the eyes of China, it is definitely a super giant, and the annual OEM order scale can reach tens of billions of yuan. The supply chain around Xinai Electronic Meal covers thousands of enterprises and more than one million jobs.

From the perspective of foundry business, Xinai Electronics can now do almost anything, TN LCD screen, TFT-LCD LCD panel, plasma panel, CPU, memory, mechanical hard disk, battery, as well as CD, VCD, arcade machine, Pangu computer, laptop, CTR display...... Basically, there is no business that can be difficult to defeat this company's super factory!

For Xinai Electronics, as long as the relevant technical information is given, and the R&D team is sent over, even if it is only a semi-finished project, as long as the money is given enough to the technology and the raw materials of the equipment, it can basically be put into production with high efficiency soon. Of course, if its technology and equipment are not good, and the partner cannot provide advanced process equipment, then it is not impossible to solve the production problem, but this requires more money and time......

All in all, since its establishment, Xinai Electronics Factory has always had to face unknown production tasks.

After this kind of technical research has become the norm, Xinai Electronics can be said to have become a perverted factory. Although, probably, the technology and equipment of the enterprise are not the most advanced in the world. However, Xinai Electronics is maintaining an evolutionary trend that is changing with each passing day. It can be said that as long as there are orders, sooner or later it will develop into the world's most advanced enterprise.

It can be said that the development of OEM enterprises to a certain extent, its innovation ability and scientific and technological content, in fact, are no less than those technology giants. For example, later Foxconn, don't look at it as an OEM company, but in fact, it often cooperates with manufacturers to carry out research and development, many products are not mature at all, and need to be improved with the cooperation of foundries. A set of production lines for different enterprises OEM, the products of all enterprises are basically the same in hardware. The difference may lie in the different brands posted and the difference in software.

Xinai Electronic Technology Co., Ltd. not only accepts production outsourcing, but also after-sales service outsourcing. However, the complaint channel is directly to the brand manufacturer, if the consumer is not satisfied with the after-sales service, it will be fed back to the brand manufacturer. The brand manufacturer will put pressure on the foundry and order it to rectify.

Due to the integration of OEM production and after-sales of Xinai, and it also pays more attention to long-term interests, both the quality of products and after-sales are world-class. Moreover, the intimacy of after-sales service can completely blow up many large international enterprises. Because, the purpose of the after-sales service of many international enterprises is to prevent consumers from applying for after-sales desire. For example, some international companies later outsourced customer service to India, so that consumers could not understand Indian English, and then reduced the number of applications for after-sales, which reduced customer service costs in the long run.

However, the way that harms the consumer experience is firmly opposed by Lin Qi. In addition to focusing on innovation and performance, New Venture Electronics pays more attention to consumer experience.

"Steve, you don't actually need to own a factory! you should focus on researching the market and developing products. Develop only the best products, find the core users, and make them crazy and pay for the product. To make this kind of thing, of course, it is necessary to hand it over to the lowest-cost foundry. "You see, most of the components in the electronics industry are actually in Asia, not in the United States. Without Asian supply, the United States and Europe could not provide cheap televisions, computers, and so on. At the same time, Asia is also the most populous continent and has a huge market space. If the production base is set up in the United States, not only the labor cost is very expensive, but also the harassment of various rogue labor unions in the United States. In addition, most of the parts have to be transported to the United States for assembly through Asia, and then the whole machine is transported from the United States to Asia, and a considerable number of products are sold, isn't it stupid?"

"That's right!" Jobs nodded, "We always don't have a way to control costs, so it's impossible to sell a product at a lower price than an Asian producer." It is the price of Tianwei that hinders the sales of the product!"

"Yes, if we want to remove a new product, if we price the product at $3,000, it is likely that it will not attract mass consumers, and it will only attract a very small number of users, then it will be difficult to have the possibility of explosive growth!" Lin Qi said, "Even if we later reduce the price of high-priced products, frequent price reductions will lose the feelings of users who have purchased our products before." Therefore, we prefer to start with a very low price for the market, for example, a cheap product in the market sells for $600, an entry-level product sells for $1,000, and most manufacturers price a similar product at more than $1,500. Of course, there are still things like Apple, well, I've always felt that your company's pricing was very problematic before, and the early Apple products sold for $1,000, which in my opinion is already a critical point that ordinary consumers can accept. Exceeding this point will greatly hinder the desire of most consumers to buy. If it were the leader of my Apple company, how much do you think I'd put a price on a Macintosh computer?"

"It's not going to be $399, is it? It's impossible to get the price, you know, it's more than $300 just for the CPU!" Jobs said, shaking his head.

"That's because Macintosh Computers buys too expensive hardware. In fact, I suggested that you buy a $60 XRM16 at a cost, which can cut at least $300 immediately, and the performance is only better than Motorola's chips. "Even if measured by the hardware cost of your company's products, I think the Macintosh's price of $998 is a relatively scientific number!"

"$998?!" Jobs incredulous, "the cost of hardware, although it is more than $998, but what about the cost of research and development, what about the cost of channels, what about the cost of advertising, what about the cost of after-sales service?"

"Ignore! Ignore! Ignore!" Lin Qi shook his head and said, "First of all, we need to know the rules of Moore's Law. In other words, the cost of hardware will be reduced! We insist on our original unprofitable pricing sales, and as time increases, our costs will become cheaper and cheaper, and gradually profits will be generated. In addition, the growth of users of a platform brings subsequent benefits. For example, we Pangu, even if the hardware is not profitable, we don't care at all. Just like Atari at the beginning, its hardware profits are not very high, after all, most of the profits from hardware sales go to advertisers and channels. Atari's real profit came from software, but unfortunately, it didn't pay attention to the quality of the software on the Atari game console, only the quantity! In addition, there was a lack of long-term investment in technology research and development, and in the end, Atari was ruined!"

When Jobs heard this, he said excitedly: "That's right! If I had figured this out a few years earlier, I probably wouldn't have fallen to the point where I am now!"

The manufacturers in the technology industry in this era are all tendons, including Apple, and they are all traditional manufacturers, that is, selling hardware to make money. Profit is obtained by the difference between the cost of assembling parts and the cost of the whole machine.

But in Lin Qi's view, this kind of profit is a very unstable one-shot deal. Profits mainly depend on hardware, so we must continue to sell hardware to make money, so that the price of hardware can not be reduced, and it is easy to lose competitive advantage.

The construction of hardware sales as a platform channel, and the continuous sale of follow-up software and services to obtain benefits, is the king.

"So...... If TV hardware doesn't make money, how can I make subsequent income through this platform?" Jobs was a little confused.

"It's very simple......," Lin Qi said with a smile, "Plasma TV is a high-definition digital TV, and you can experience a picture quality that other TVs can't match." However, the current broadcast technology of wireless TV and cable TV still cannot keep up with the times, and we need to enter the digital age! For example, we can sell ultra-high-definition VCDs to users, so that users can watch programs with 720P quality!"

"Isn't VCD a monopoly business of Xinfei?" Jobs frowned.

"It doesn't matter, I can make the decision to let the new Apple get a license to operate in the North American and European markets, of course, only in the European and American markets. Lin Qi explained, "Because high-definition discs are more expensive, it is estimated that other markets cannot afford to consume, and only economically developed markets such as Europe and the United States have the ability to consume." Moreover, high-definition VCD is just the beginning, and we can even sell digital TV networks as a package solution. Let the cable companies accept our solution, adopt our technology and products, and provide users with the installation of high-definition set-top boxes and fiber optic networks!

Jobs excitedly said, "Well, the TV market is really completely turned upside down by us!"

"Yes!" Lin Qi said sincerely, "The clarity of the TV screen stays below 480P, and users have no idea of watching higher-definition programs." However, since the TV has reached 720P, it is naturally very unpleasant to not see 720P programs, which gradually stimulates their desire to consume, and these desires incubate new markets!"