3) Product development strategy - where to get land for customers (this is something that other developers simply can't do at the moment)

WK's product development strategy is to first study the characteristics of the customer, and then find a suitable plot of land according to the customer's characteristics. Conduct full research and consideration in terms of regional significance, regional connotation, transportation facilities, living facilities, educational facilities, leisure facilities and natural environment to meet the needs of specific groups of people, of course, this will increase the cost, but it is necessary to become a national developer. Li Zhong feels that the project he is developing now is more about finding a suitable plot first, mining the value of the plot from the overall regional environment, transportation, supporting facilities and other aspects of the plot, so as to equip it with the right consumer group, which is completely opposite to the sequence of WK's product development. Due to his limited knowledge and work experience, Li Zhong could not judge which development strategy was better, and there may be pros and cons. It's just that I went down the habitual thinking, and it was surprising to suddenly encounter a development strategy like WK.

(4) Timely feedback and processing of information

WK attaches great importance to customer feedback from product design, quality management to customer service, and this philosophy is strikingly similar to the BPR theory. In the process of product design, WK listens to customer suggestions and combines suggestions with products; in terms of quality management, WK listens carefully to customer needs, and each complaint is tracked and solved by professionals, so that WK is perfect in the complaints; in the process of customer service, WK starts from the details, conducts customer satisfaction surveys, and timely reports the relevant information for rectification, and fulfills its commitment to the owner. In many cases, people are more in pursuit of form, and forget the real result processing, and do not timely feedback on the information that has been collected, and do not process and implement it in time, which not only leads to poor information communication, but also misses the value of information.

This is basically similar to the theory in BPR we talked about before, or it is learned by WK through BPR theory, and the information at each stage is processed very well.

(5) Performance management - from focusing on results to focusing on process

In the performance appraisal of employees, WK has changed from focusing only on the results to focusing on the process, starting from every subtle link that leads to the results, and directly linking the performance to the appraisal. There has always been a "results-oriented" and "process-oriented" controversy, for managers to focus on results is easier to measure the performance of employees, but there are too many uncertainties in the process of development, although the famous West Point Military Academy has always regarded "no excuses for work" as a military rule, but the implementation in the enterprise inevitably seems impersonal, and excessive attention to results, ignoring the value of the process. For the executor, Li Zhong feels that we should pay attention to the result, and we should pay more attention to the process, the result can be directly displayed, but the ultimate benefit comes from the process.

In the middle of the study, I also took time to go back to the company to deal with some things, indeed through learning, the starting point and focus of the problem have been different, half a month of study, completely broke the previous understanding of real estate development, and now Li Zhong has learned to admire the five bodies of WK, can make such a clumsy industry so fine, it is rare, worthy of being a benchmark enterprise and leading enterprise of real estate enterprises.

In my memory, WK and Wang Shi have become the banners of China's business community. It is remarkable that a trading company that started as a feed seller has gradually grown into the largest real estate developer in China. What's more noteworthy is that WK is still in the adolescence of rapid development after many years, which is in stark contrast to most short-lived and up-and-down famous enterprises. Li Zhong has been thinking about why there are so many ecstasies and sighs of fall in the golden period of China's economic development, and what led WK to the road of management modernization, standardization and standardization.

Thinking of this, Li Zhong remembered that he had seen a paragraph told by Feng Lun before, although it was dirty, but the meaning was profound, and the metaphor was appropriate.

Once upon a time, there was a particularly good "big brother", he was the respect of a country, and he had a particularly good brother, who followed him in the early years, before and after the horse, from birth to death, until this eldest brother sat on the throne. This brother has a hobby, which is to pick up girls. Once, he fell in love with a girl and thought it was very good, and he got along with this girl for a while. Who knew that the eldest brother also fell in love with this girl later, and the eldest brother directly included this girl in the account.

At this time, this brother was a little unhappy, but he didn't dare to say it, and he was very nervous, because after all, the eldest brother is the respect of a country, and if he competes with himself, then his own life will not be guaranteed. So he avoided his eldest brother and didn't dare to mention it again, as if he had never had contact with this girl.

As a result, one day the eldest brother summoned him into the palace, and he was very worried, thinking that the eldest brother was going to attack him, because only by killing him could the eldest brother keep this woman for himself. As a result, he didn't expect that he had just entered the palace, and he just hesitated to tell his eldest brother about it, but the eldest brother himself spoke, saying that so-and-so was a good girl, "But a good thing, you also use it, and I use it, it's not very hygienic." This brother thought about it, or the eldest brother is powerful, what this means is to let me stop using it, I have long dared not use it, can I dare to use it? So this matter was resolved, a good thing, others use it, let's not use it.