As soon as I arrived at the WK headquarters, there was a department that specialized in providing learning courses, and it seemed that there was not only one Hengan who came to learn, but also several real estate companies, some of which were just in contact with the real estate industry, and had made money in other industries before, and now they want to make more money. There are also some that are already being developed, and there are no big projects or big progress yet, because the real estate market is not very hot now, and they are all done by some more far-sighted enterprises.

Unexpectedly, the food arranged here is quite okay, and it is almost up to the catering level of foreign-funded enterprises. Chen Yajing looks like she has no requirements for catering, and takes notes carefully every day with a notebook (not a laptop). is still a cold beauty, coming to study as if to come to complete the task, these several corporate executives are taking the initiative to show her goodwill, but she always looks cold, and the last few buddies are also boring to themselves, and Li Zhong is here to chat with him every day when he is resting.

Li Zhong felt that coming here to study, although it was not the kind of scientific learning. But this is a process of expanding their knowledge, such a good opportunity must of course be well grasped, I have been hoping to go to WK headquarters to learn before the crossing, but I have no weight in the company, and the company has no plans in this regard, I feel that I have done a good job.

In the process of learning, I found that many concepts are familiar, fortunately, I systematically contacted the BPR model in advance, and I feel that many aspects are similar, is WK also affected by this model, and there is obviously a BPR appearance in terms of customer-centricity and timely feedback processing of information. It's no wonder that WK itself is a company that is constantly learning and innovating, remembering Wang Shi's age back then, and he also went to study at Harvard University in the United States. Every year, a group of technicians are sent to RB to learn construction technology, which left a deep impression on Li Zhong at that time, and he felt that this was a real Chinese entrepreneur.

After a week of study, the course has basically been completed, and if you want to continue the class later, it will be some detailed knowledge. On the company's side, Mr. Zhang often called him to discuss some details of the acquisition and some problems in the real estate process, and he often reported on the learning situation here. It's been a week, and Li Zhong decided to write a simple report to the society and submit an answer sheet to Mr. Zhang first.

WK's every step from selecting a corporate benchmark to becoming an industry benchmark is solid and powerful. When choosing a benchmark, WK can broaden his horizons and not be limited to learning from the same industry, when Mr. Wang asked Chu Shijian for advice, Chu Shijian was already a seventy-four old man at that time, and he was still planting oranges on the mountain, and he was doing quite well. When I read this report, what impressed me the most was what Wang Shi said: "In the midst of great social changes, courage and patience alone are not enough, but there should be more endurance and wisdom." ”

In product marketing, quality, customer service and other links, WK learned from different fields and improved its own shortcomings step by step. WK clearly put forward the medium and long-term development plan of the enterprise, and put forward the development goals from three aspects: return on capital, customer loyalty, products and services, which is simple and worth pondering. WK also starts the implementation of each step from human capital development, corporate culture, product service and innovation, marketing, and brand building to achieve the above development goals one by one.

Studying at WK, Li Zhong was deeply touched by the following five points:

(1) Implement assessment indicators based on customer standards

WK implements "customer-centric" in every management detail, forms a behavior model with this as a value, and allows all departments to form customer awareness. Use the assessment to let employees understand that customer service is not only the business of the sales department and the property company, but also every link of contact with customers, whether it is the office, the finance department, or the engineering department, should provide a satisfactory service, and satisfactory customer service will improve the customer's repeat purchase rate and customer loyalty. If it is limited to verbal requirements, many employees will not take it to heart, more to shirk responsibility, but if customer service is directly linked to the assessment of employees, employees will pay attention to their own image, although in a passive state, but at least will pay attention to the attitude of dealing with customer problems, so that from the basic assessment constraints will gradually form good values.

(2) Product design based on customer value

In terms of product design, WK studies the characteristics of customers from the perspective of residents, grasps customer needs, and provides customers with the most comfortable and ideal houses. In the process of product design, WK first stands in the customer's perspective for relevant R&D and design, and secondly, actively adopts customer opinions and integrates customer suggestions into product design. At present, our product design will also carry out relevant market research, according to the market demand and localization combined, from the previous project to learn lessons, improve the shortcomings, but many times ignore to listen to the voice of customers, more of their own thinking about what customers think, do not really listen to the opinions of customers extensively, carry out detailed customer segmentation, according to different customer needs to maximize the value of customer value.