Chapter 766: Pathology
The companies controlled by the New Venture Electronics Group are roughly divided into two types -
For example, Pangu Computer Co., Ltd., Zhangyu Technology Co., Ltd., Phoenix Game Co., Ltd., Xinfei Electronic Technology Co., Ltd., Xinchuang Semiconductor Company, Xinchuang Communication Company, and Xindian Toy Company are all through product research and development, and then mass production and sales to obtain profits.
Among the first category of companies, the most special is Xinai Industrial Group, which undertakes the mass production of almost all industrial products of the group company. Because of the existence of Xinai Industrial Group, Pangu Computer, Zhangyu Technology, Xinfei Electronics, Phoenix Games and other companies have not established their own production plants.
Because, there is such a company as Xinai Industrial Group, after overseeing all production orders and focusing on the main business of manufacturing, other companies only need R&D and design, and there is no need to establish a manufacturing department of 100,000 or even hundreds of thousands of people by themselves. After all industrial mass production orders are concentrated in a single company, the cost advantage and efficiency of New Love Industrial Group have also been further expanded.
For example, Japan's new venture company and North American new venture electronics branch are this type of company, and the main task of these regional companies is to establish sales channels and after-sales networks, so that the products of the new venture electronics group can be sold smoothly.
In addition, there are about 13 sub-divisional headquarters directly under the group company, such as the Russian branch, the Korean branch, the Southeast Asian branch, the South Asia branch, the Central Asia branch, the Middle East branch, the EU branch, the Eastern European branch, the African branch, the South American branch, the Oceania branch, etc.
Within the market area under their jurisdiction, these sub-regional headquarters have the highest decision-making power. Basically, customers and consumers in the region will only deal with the regional headquarters, rather than directly with the headquarters of the new venture electronics group.
Of course, Hong Kong, Macau and Chinese mainland have no regional branches, because the new venture electronics group is included in the self-operated market of the group headquarters in this market.
The initial capital of these regional market headquarters comes from the investment of the new venture electronics group, but after taking root in the local market for a long time, it gradually begins to generate profits. The bulk of the profits is naturally used to continue to develop market channels. Secondly, a part of the surplus is handed over to the group company. If you have accumulated some excess profits, you can use them for independent investment.
For example, the regional headquarters in Japan and North America have accumulated more and more profits after so many years of operation. So, growth isn't just about selling products licensed from headquarters. It's more about coming from, making some investments independently. It is best to invest in projects that can be synergistic with other projects of the group company, so that you can get more overall benefits. Of course, it is also possible to invest independently depending on the environment of the local market. For example, in the 80s, the operating profits of the Japanese branch were invested in real estate, stocks and other projects. Around 89, financial assets and real estate investments continued to sell, and they were basically sold at a high level.
At present, the Japanese branch of New Venture Electronics holds no more than $300 million in financial assets, and the accumulated profits from cashing out exceed more than $8 billion. Basically, the stock was around 38,900 points in the Nikkei at the end of '89, and the positions of the Japanese branch of the new venture had already been emptied.
Real estate assets, at its peak, held nearly $10 billion in assets. After that, starting in '89, it continued to cash out for three years, sold it, and cashed out $8.7 billion in profits. The remaining real estate of about 2 billion US dollars is mainly needed by the Japanese branch's own office buildings and some self-operated stores, which are naturally not sold.
Throughout the 80s, Ueshima was the first in terms of income and profits, largely because of the growing purchasing power of Japanese consumers at the time, and the growing positive and optimistic perception of consumption, even if they had no money on hand, were willing to use credit cards to overdraw. In addition, it is the hot money rolling everywhere in the market, so that real estate and financial investment provide far more profits than normal business earnings.
After the 90s, the Japanese market was not profitable. Even...... There are some bigwigs of capital in Hong Kong who were attracted by the Japanese bubble at the end of the 80s, and after that, their faces were all green in the 90s! When the Japanese bubble collapsed, even some foreign capital was wiped out, and it can be imagined that their own capital and ordinary people were all gone.
As it deteriorates year by year, optimism will sooner or later turn into anger. Anger will gradually fade away, turning into numbness and habit. Afterwards...... The two-dimensional culture and otaku will flourish. Because, if you can't change anything, then all you can do is to lower your own demand standards, that is, consumption downgrade.
On the surface, otaku can buy a bunch of games, a bunch of figurines, and the total amount of money spent may not be low. However, this is only the accumulation of total over many years, and if it is spread evenly, it will definitely save more money than social activities.
"The biggest difference between two-dimensional and traditional manga and animation is that these otaku are all senior enthusiasts. One by one, because a lot of time and energy is focused on these works, they ...... All of them are experts. Moreover, they are all adults, so there are more requirements for quality, thought, and innovation, and the market will become smaller and smaller for the kind of womb-oriented and low-child works that fool children. Be sure to invest in teenagers, young people, adult office workers who claim to be mature, but are obsessed with anime, games, light works, etc., these people are the main group of otaku and two-dimensional. This group, although they don't plan to get married, is still liked by two-dimensional women. When you see a charming two-dimensional heroine, a supporting actress, you call it a wife. Although, you may say that the dead house is disgusting, but ...... Only love the two-dimensional wife, not the three-dimensional woman, will gradually continue to consolidate and deepen. There may be people who leave the house, but the number of people who move into the house will also increase, and the total number of otaku market will continue to grow over time. Eventually, there may be 30 million pan-otaku, basically a generation of young Japanese, most of whom are pan-otaku. Veteran otaku, that is, not just looking at two-dimensional works, but sick love, is estimated to have 10 million, up to one-tenth of Japan's population. Lin Qi smiled and said, "For women, it's the same. Many women also do not marry because of unrealistic fantasies. After that, there will be a hobby in the two-dimensional aspect. I like the virtual husband of the second dimension. Ordinary people just like the male protagonists and other charismatic characters in anime games. is hopeless, is the kind of rotten girl who is obsessed with BL, that is, the plot of male-male love. In short, rotten girls are more disgusting ideologically than otaku (and maybe some rotten girls themselves will be cute)...... This deformed aesthetic is mainly due to the fact that society distorts young people, making their normal interactions expensive, and the unrealistic expectations of the family and society for them, resulting in them not being able to do it, and after they are unwilling to be low-matched, they begin to simply reject all the expectations and shackles imposed on them. So, if the root cause of the problem is not solved, then ...... The prosperity of two-dimensional culture is an unstoppable trend. ”
The economy of the United States was stagnant, and the culture of hippies and rebellion was prevalent, which could have been even more destructive.
In European and American cultures, after economic growth has stagnated, young people express their hatred of society with dissatisfaction, anger and destruction.
Asian cultural atmosphere, such as two-dimensional and Buddhist culture, is more about reducing one's own desires and escaping from the group.
Simply studying this phenomenon out of the social background, I am afraid that we will never understand why these pathological psychology that does not conform to the mainstream are rampant. But in fact, it is necessary to cure the root cause of the disease, and to cure the diseases of society, so as to cure the diseases of young people. And the root of the disease of society is very heavy, and if a person can be cured, 100 Nobel Prizes are not enough to praise his talent.
Therefore, after the 90s, the disease of Japanese society was a chronic disease that could not be cured for the time being. It will take at least 30 years to be sick, and even after 30 years, it is still difficult to change.
For example, 30 years later, the spending power of 100 million Japanese consumers is almost the same as that of China's market of more than one billion people. And the Chinese per capita mobile game krypton gold, in fact, exceeds the world average, but also higher than the level of many countries. The per capita mobile game krypton gold of the Japanese is dozens of times that of the world average. Comparatively speaking, all kinds of commodities, tourism, investment, real estate and so on in the real economy are obviously sluggish. To put it simply, even after 30 years, Japan's youth is still not stagnant, and the next generation of young people is still solidified in the second dimension.
So...... For the new investment direction of the Japanese market, Lin Qi only recommends the two-dimensional field.