In the following week, Lin Qi had to brace himself and meet and communicate with the heads of branches or holding subsidiaries in different regions.

The person in charge of the Japanese region, Lin Qi talked to her a lot in person.

Although, based on the current sales performance, the North American branch and the EU branch have caught up and surpassed the Japanese branch. After all, North America and the European Union are both developed regions, and in terms of population size, the North American market has 400 million people, except for Mexico, which is relatively watery, and the consumption power of the United States and Canada is not inferior to Japan.

The European Union has a population of 700 million, and except for a part of the low-end population disguised as developed countries, the consumption power of the remaining population in the European Union is at least comparable to that of the North American market.

No matter how hard you try, Japan has a population of just over 100 million, and as the economy stagnates, Japan's consumption has also begun to decline, resulting in the stagnation or even regression of the revenue of traditional businesses in the Japanese regional market. Although the annual revenue of the Japanese market is 17 billion US dollars, it is far lower than the 27.9 billion US dollars of the US branch. It also lost to the EU branch in terms of revenue of $19.6 billion.

Even, the market revenue scale of Hong Kong, Macao and Chinese mainland directly operated by the group company has now increased to 16.7 billion US dollars, and it is estimated that in 93 years, the sales performance of Hong Kong, Macao and Chinese mainland markets will also exceed the Japanese market.

Japan's current economic downward trend is irreversible, and it seems that all kinds of stimulus measures and entrepreneurs' strategies have failed.

On the surface, Japanese economic officials and entrepreneurs still have confidence in the Japanese economy, believing that the difficulties are only temporary and that growth will soon resume, but Ueshima knows that this is pure deception.

Ueshima, who was mentally prepared for a long-term economic downturn, is now under great pressure. Because, the Japanese branch, throughout the 80s, remained the first. Now, she is constantly being surpassed by subsidiaries in other regions, which makes her feel a sense of failure, as if her past achievements are not her ability at all, but only because of the strong purchasing power of consumers in the Japanese economy at that time, and she happened to choose the best company, so she achieved such success.

At this stage, the market around the world is in the growth stage, and the sales performance in Japan is stagnant, which makes Uejima feel that he has to ask Mr. Lin for advice.

"Japan's economic stagnation is multifaceted. The per capita GDP has developed to a certain extent, and it has already peaked, and in order to cater to the Americans, Japan's economic policy has chosen to self-castrate, which has shortened the time for the Japanese economy to bottom out. If Japan can stick to the economic policies of the 60s~70s, the peak of the economy may be delayed by 10 years. Lin Qi said with a smile, "However, this is impossible, you know, the size of Japan's economy was once close to 70% of the United States, if not contained, by the end of the 90s, Japan's GDP may exceed that of the United States, per capita is three times that of the United States." It is impossible for the United States to accept such a thing. In addition, Japan is politically and militarily constrained by the United States, and economic independence is not conducive to political sovereignty and military power, so economic self-castration is a helpless choice that Japan has to make. ”

"That's true. "If this stagnation is destined to be long-term, what should we do to ensure that the company's overall revenue level continues to grow?"

"The growth of the cultural and entertainment market is related to economic development, the rapid development of the economy, the growth of per capita purchasing power, and the growth of the cultural and entertainment consumer market." In addition, it is a relatively developed economy, if it encounters economic stagnation and consumption downgrade, it may also drive a wave of economic prosperity. For example, the original economic development was booming, people were full of social activities, and their consumption was mainly to eat and drink, or go to high-end clubs and gyms. Then during the period of economic stagnation, consumption will be lowered to watch movies, comics, animations, and play games. Originally, I was with friends and couldn't afford to spend, so I became a person, watching TV, reading comics, and playing games. Compared with group gathering, everyone should maintain decent social activities, and one person can greatly reduce the level of consumption. ”

"In other words, the film, animation, manga, games, music, and other industries will be the new growth points of the Japanese branch in the future?" asked Ueshima.

"Yes!" Lin Qi said, "Considering that economic development will stagnate, young people in Japan will rarely consider buying a house or a car in the future, and even young people will think about getting married and having children will be greatly reduced." In the future economic situation, young people will only make money to meet their spiritual needs, and will not socialize with friends, and even, do not form a family, do not have children, it has become an inevitable choice for many people to think helplessly or rationally. The higher the level of education per capita, the lower the fertility rate. In the event that the future generations of young people earn less than their parents, Japan will either revolutionize or enter a society of self-consumption and low desire. Not getting married and not having children will be common. After not getting married, buying a house, or buying a car, young people's entertainment consumption will become very rich, and it is precisely because of this that the cultural market of the second yuan and otaku will definitely blow out. At the same time, the market for two-dimensional works consumed by adults will blow out, and the animation market consumed by children will decrease. Because...... The birth rate will decline, and the infant consumer market will replace the infant consumption market, and the non-fertile adults will use this consumption for themselves, not the next generation. ”

Although the "......" Uejima also plans not to marry or have children, the main reason is that his vision is too high.

The situation described by Lin Qi is an inevitable result because of social reality. Of course, this result is very cruel and not expected by mainstream society.

But...... The reason why young people have low desires is that during the past period of rapid growth in Japan, the previous generations had high desires and overdrafted the future of young people in the future. Because, those in the early years, unrealistically optimistic and greedy. Therefore, after the ebb tide, what is left for future generations is pessimism and low desire.

If a young person earns only 2 million yen a year, there will be a lot of pressure to get married. Then, this young man is more educated, more proficient in economics, and will think from the perspective of income and expenditure in the future, so he may give up marriage in order to cut the budget of buying a house and a car for marriage and rushing for dignity in front of relatives and friends on both sides, resulting in a heavy debt pressure after marriage, saving budget, and wanting to get an easier and more comfortable life. And a young man who is not married naturally has no mortgage, car loan and other financial pressures. If you are only satisfied with mental consumption, hundreds of thousands of yen a year for entertainment consumption are basically completely filled with all your spare time.

He can listen to the new song, and after that, look down on it. After reading the light, I was reading the comics. After that, chase the new anime. After the new game,It's game time again......

In fact, this is how the otaku time in Japan, not to mention in later generations, is arranged in this way, and many countries around the world, including China, have a large number of such young people. After getting off work, it's time to devote yourself to the world of comics, animation, games, etc., as long as you have more spiritual hobbies. Basically, it can be called no desire, no desire, no quarrel with the world.

After all, a large number of entertainment works, cartoonists, animations, games, and live broadcasts are coming in turns, and the energy has been completely exhausted, and for the sake of the dog's life, I washed and slept.

All kinds of so-called low-carbon groups and Buddhist youths are very rational in nature, rational thinking and serious thinking, and from the perspective of probability, they realize that recognition is the best choice. For the future, without any expectations, there will naturally be no losses and disappointments.

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