Chapter 67: Progress is tortuous

Agreeing to come to the field first, Li Zhong was indeed a little surprised, it was good news, and everyone was full of enthusiasm, but at the same time, he also faced a problem, whether the current status of the factory could be recognized.

Regarding the current situation of the factory's equipment, technology, and personnel quality, Li Zhong remains optimistic and has many questions, if all aspects are not bad, why the factory has been going downhill in recent years.

Although the equipment has been updated on the basis of the previous old equipment, a big factor is because the old factory director wants to achieve more rebate profits, so the implementation of technical transformation, there is no big problem with the equipment, the personnel are still the old man, the product is still the previous product, but the efficiency has been improved.

The technical aspect is OK, from the workmanship of the product, the technique, the efficiency can be seen that the grass-roots employees are not a big problem, is it the decision-making mistakes of the decision-making level, there is no deep understanding of the market, the market changes too fast, the decision-making layer can not keep up with the rhythm?

Li Zhong discussed with Yajing that under the special circumstances, a new department needed to be established, a very important department. The business operation department did not have such a department before.

The business operation department is mainly responsible for external coordination and cooperation, docking design department, marketing department, and production workshop. Coordinate various departments, be responsible for the production of the company's internal products, and connect with the outside world, if you can cooperate with Adidas in the next step, he will be mainly responsible for the specific docking, and Li Zhong is ready to personally grasp some of the salary of this department.

In the past, the marketing department was mainly responsible for the products produced by itself, and then the marketing department was responsible for contacting buyers or wholesalers, and was responsible for expanding and maintaining supply channels. Another very important responsibility is market research, understanding market dynamics, and putting forward product improvement suggestions to the company's decision-makers through market research.

This department seems to be quite busy at this stage, maintaining the original sales channel, and the employees below seem to be working hard. In fact, there has not been much benefit, but this department is considered a key department, so it must be maintained.

Li Zhong learned that the factory employees have always had various rumors about Minister Wang of the marketing department, "their marketing department is the core of the factory", "if there is a rebate, we will supply you, and if you don't have money, you don't need to talk", "The customer is God, we are God's Lao Tzu, what we do, you will wear." “

Li Zhong remembered Mr. Jobs, Jobs had such a bold spirit, dared to use his own products to conquer customers, now China is no longer the market more than ten years ago, the market has a single product, everyone's choice is small, can wear new clothes, it is already a very beautiful thing.

Now the big market and its prosperity, the emergence of various brands, and brand marketing. Everyone is also particular about dressing, and there are many options, if you still use the old ideas, it will definitely be eliminated by the market economy. It is no wonder that the production situation of the factory in recent years has been very bleak, and it turns out that in the final analysis, the function of the marketing department has not played a lot of components.

Li Zhong now wants to remove this Minister Wang of the Marketing Department who only has money in his eyes, he is simply a moth of this old state-owned enterprise, and if you think about it carefully, this is just a microcosm. I am afraid that he is not the only one in this situation, because Li Zhong learned through Vice President Han that during the period when Hengan Group was talking about the acquisition with the garment factory, the old factory director who was about to be transferred also promoted several people, most of whom had been with him for many years, or were his relatives. All of them are directly mentioned in the main position of the department.

Ya Jing suggested that Li Zhong should not move these people now, because now it is still up to them to win people's hearts, and now that the situation has just stabilized, after the OEM matter is negotiated, after a period of time, after the production is stable, these cadres who were quickly promoted and those who only had money in their eyes before will be replaced.

The change is also based on their work ability, they can't be avoided, and they can't be overcorrected, let him go if they have the ability, no matter what the relationship was before, if they don't have the ability to resolutely change them, they can't keep these people who eat together.

Now Li Zhong is ready to cooperate with Adidas, and in retrospect, brands such as Adidas, Nike, Skechers, and New Balance are abroad, but they are just a sports brand. The reason why they are famous is because they have a lot of advertising, sponsorship of large-scale sports events, and various sports events.

At present, the prices in many foreign developed countries are very low, and the wages of citizens are quite high, so it can be seen in many film and television works, an ordinary worker, wearing these so-called famous brands, everyone feels very surprised. There's a reason for that.

As long as it can be negotiated, and then large-scale promotion, the cost in China will be reduced in the future, then the price will naturally come down. This is for sure, but it won't drop too much, because after all, there is the popularity of internationally renowned sports brands there, so it is still necessary to maintain a certain figure.

There are still 2 days left before the field trip they agreed, Li Zhong always feels that there is something missing, and he is not sure, and he is ready to ask Yajing and Vice President Han to come over to talk about this matter.

Let's talk about the current state of employees, since the salary increase for everyone, the enthusiasm of employees has improved, and everyone heard that employees can buy shares and are talking about OEM, everyone is full of confidence in the factory director.

Although the matter of shareholding has been approved by the group's general manager Zhang, the following employees are still in a wait-and-see stage for spending money to buy equity. Because we haven't seen the essential changes in this factory, now everything is ready and only the east wind is owed, and the east is the OEM business.