"What do you think of joint development, we are now slightly underfunded, the development qualification is only level four, and we have no experience in developing commercial real estate. Mr. Zhang seemed to be guiding Li Zhong to follow what he said.

"Joint development is also a good way, joint development, who to find to cooperate. Now there is a key point, after we take this land, the early planning needs to be revised, because the government has no clear planning requirements for the 100 acres of land in the control regulations, we first have to go to the planning bureau to negotiate with them about the planning, this land was approved before the comprehensive land, if you simply build a house, I am afraid that the owner will have some misunderstandings, after all, the time of comprehensive land is only 50 years, and the pure residential is 70 years. We must have a comprehensive and systematic consideration of this piece before we dare to develop it. Mr. Chen expressed his concerns

Mr. Zhang glanced at Li Zhong again, as if he was hinting at something.

Li Zhong then said: "Yes, Mr. Chen's worries are indeed very reasonable, these problems do exist, and we really need to have a more systematic and comprehensive solution now." Pre-planning, mid-term construction, and post-sales must all be considered simultaneously. And if we decide that we really want to do commercial real estate, we should think about investment and advertising now. “

These words are indeed a bit general, and I didn't think about it so much, and now I have a bunch of questions in front of me. It's better to stabilize them first. “

Li Zhong sweated for his bold suggestion at that time, it was indeed a little inconsiderate, and he was thinking about the big picture, and there was a lack of systematic consideration in the details, it seemed that he really had to learn more from this thoughtful strong woman, consider the problem system, and not figure out the details.

"That's it, what about this plan, on the whole, we still have the same opinion, let's hold a board of directors as soon as possible, all the company's senior executives (including Chen Yajing), and Li Zhong (can only be regarded as the company's middle level, not qualified to participate in the company's decision-making meeting. Also call a meeting together to study it. “

Mr. Zhang saw that this problem was getting bigger and bigger, and the three of them had no practical progress here, so they had to call the CEOs of planning and sales, development and operation, administrative and public relations to have a meeting to talk about it.

During the preparation of the board of directors, Li Zhong summarized all his views on commercial real estate and gave a summary to Mr. Zhang in advance. At least when you have a meeting, avoid being overwhelmed by the questions.

There is no need to prepare so much for the residential side, and the CEOs are very good at this, focusing on the expansion of commercial real estate. He considered the operation mode of commercial real estate in several sectors that he is currently facing. Building a building is very simple, the focus is on how to attract investment, how to rent and sell shops?

There are only three types of commercial real estate investment or rental and sale:

The first is "only renting but not selling", this kind of property usually forms independent property rights after the completion of the property, usually attracts investment and cooperation, and takes rent as the main source of income, what is the purpose? After the property rights are formed, the property enters the capital market through the commercial operation packaging to obtain good financing, and this financial market generally has many financings, the first time is usually the mortgage financing of the bank we are talking about; the second economic assessment will be the foundation we talked about, Credit certificates and so on these financing, after each time the value of the continuous packaging, financing continues to shorten, this model is obviously not suitable for our current situation, after the commercial real estate bigger and stronger, this is a good model, maybe can also become the rhythm of the richest Chinese.

The second model is simply "selling", although this model is the most primitive model of commercial real estate, commercial real estate will be very popular in the future, isn't this also a Chinese richest man, Mr. Wang, and his son Wang who broke his heart for the entertainment industry.

Commercial real estate has the characteristics of "high total price, high profit margin and development risk, and long payback period", but there are very few investors who can afford to buy commercial real estate in full, and even if they can afford to buy, rational investors are reluctant to accumulate large sums of money on projects with such a long payback period. This makes it inevitable for developers to face a dilemma when developing commercial real estate. The first difficulty is that when the developed commercial real estate is used for overall sale, it is difficult to find a buyer, and the development funds cannot be recovered; the second difficulty is that when operating by oneself, it has to bear huge financial pressure due to the long payback period, and it is impossible to recover the funds as soon as possible to invest in the development of other projects, which affects the overall operation. In order to solve its own dilemma, as a developer, we have to find a way to innovate in the development and business model. As a result, most of the high-end office buildings have entered the market by renting only but not selling or renting and selling both.

Now that he is a person who has crossed over, I am afraid that this model has not been figured out yet, and Li Zhong has to innovate the third model.

On the other hand, there are two ways to sell, one is the bottom sales, the most typical is the later "Dalian Wanda", the first floor is left, the second floor and the third floor are sold to Wal-Mart, in fact, Dalian Wanda tasted a lot of sweetness, the sales price of that layer is usually two to three times the market price, the highest is sold to more than 100,000 square meters, Wal-Mart's main store plays a very important role. I believe that this role is "drag", this "drag" is actually good, for the improvement of Wal-Mart's value, it is the main store, or the long-term return plays a decisive role. Why is the combination of leasing and selling? Most of them are forced by the pressure of funds, by selling a part of the cash, and the rented part also leaves a way back for later capital financing.

The third model is Li Zhong's favorite model, and it is also a model that is more suitable for the current enterprise development.