Chapter 170: Others are afraid, Lin Qi is greedy
In October 1982, Margaret Thatcher failed her initial negotiations and returned to London with a hint of embarrassment. Pen, fun, pavilion www. biquge。 info
Investors in Hong Kong are also extremely panicked about the 97 limit that they have made up to scare them. After returning to Hong Kong, many of the Hong Kong celebrities who accompanied Margaret Thatcher on her visit to the capital dumped their Hong Kong stocks and real estate.
However, during this period, the new entrepreneurship department made a decisive move and continued to buy Hong Kong stocks. No more than no less than HK$5 million per day.
A spokesperson for the new venture said: "We will continue to buy relevant stocks and assets, which are deeply tied to the future of Hong Kong. ”
Of course, compared to the net sell-off of tens of millions of Hong Kong dollars per day, the funds of new ventures have not been able to save the market, not to mention, the funds of the new venture department are to buy the constituent stocks of the Hang Seng Index, scattered among dozens of stocks, and the amount of investment in each stock is only a few hundred thousand per day.
Others panicked, Lin Qi was greedy.
In the short term, the blue-chip stocks of HSBC, Standard Chartered, Cheung Kong, HK Electric, Hongkong Land, Hutchison, Wharf and other HSI constituents seem to have encountered big problems, but Lin Qi knows better than anyone that it can still bring a good rate of return. Cheung Kong Industrial, HSBC, etc., which have the best rate of return, will still have hundreds of times the yield in the next few decades. Moreover, these companies are more generous in dividends, and there is no need to consider cashing out at all, and receiving dividends every year is more cost-effective than directly buying real estate in Hong Kong to collect rent.
Of course, considering that the Hong Kong dollar exchange rate will plummet in 83, Lin Qi let the funds on the books of the new venture electronics company gradually be converted into US dollars.
At the same time, with Hong Kong's large banks, HSBC, Standard Chartered, Bank of China, and Hang Seng, all the bank credit lines that have not been used for a long time have been fully used.
In the past few years, almost all the banks have begged the new startups to borrow money, but the new startups are relatively stingy in borrowing money, and the credit line granted by the banking system to the new startup electronics is basically not used.
"That's right! The HK$2 billion quota is all used. Lin Qi ordered on the phone, "And it's Hong Kong dollars, only find a bank to borrow Hong Kong dollars for loans! What is our preferential interest rate now?"
"The preferential interest rate for one-year loans is 15% per annum, 16.5% for two years, and 18% for three years...... Zhang Ru consulted the financial staff and reported, "What about how many years of loans?"
Lin Qi thought for a while and said: "Borrow 1 billion for one year, borrow 500 million for two years and three years, and use up the quota as soon as possible!"
In the past, Lin Qi was reluctant to borrow from a bank because the interest rate in this era was too expensive, including the United States and Europe, where the annual interest rate reached a level of 20% interest rate that was difficult to imagine in later generations.
Bonds with an annual interest rate of 10% in the early years have even fallen to 50%. Some long-term bonds with a 5% interest rate issued by reputable companies, the kind of bonds that do not have any worries about default, are so low that they are now even trading at a triple discount.
Under such a high wooing environment, the economy of most countries in the world is not very good, because ...... It takes 20% of the annual profit to be able to repay the bank loan, and most enterprises do not have this kind of profitability.
Now it is ready to borrow Hong Kong dollars, because the exchange rate of the Hong Kong dollar against the US dollar is now above 6 Hong Kong dollars to 1 US dollar, but in September 83, this exchange rate fell to 9.6 Hong Kong dollars to 1 US dollar. Because of the crisis of the Hong Kong dollar exchange rate fluctuation, which affected the normal economic activities of Hong Kong, the Hong Kong government introduced the linked exchange rate system in October 83 to fix the exchange rate of the Hong Kong dollar to the US dollar at a fixed exchange rate of 7.8 Hong Kong dollars to 1 US dollar.
Even on the basis of the future linked exchange rate system, the Hong Kong dollar would depreciate by 30% in the next year. And even if the loan is only converted into US dollars, after a year, after a year, when you convert US dollars into Hong Kong dollars and repay the interest, you can earn an extra 15% of the interest rate spread, which is almost risk-free!
What's more, you don't have to pay the principal for this money. It's just a matter of using up the bank's free loan credit line to the start-up electronics company.
……
In October, Liang Fei, general manager of Xindian Toys Company, rushed to Shenzhen to report to Lin Qi on his recent work.
"Four-wheel drive hero" animation At present, in addition to Shanghai TV, many other provincial TV stations have also begun to introduce it. Liang Fei said excitedly, "This is the first broadcast for Shanghai TV, and the copyright price is 500 yuan per episode, and the price of the second round broadcast of other domestic TV stations is only 300 yuan per episode, which is no different from giving away for nothing! However, after any local station broadcasts, the distribution outlets of our mini four-wheel drive vehicles will be laid over there." Originally, the three foundries in Hong Kong, Shenzhen, and Guangzhou have already accelerated production, increasing the monthly production capacity to 300,000 units, and the Shanghai production base will start shipping from November, and the production capacity will be doubled from the original basis. As for the problem of digesting production capacity, of course, the domestic market is not good, but at present, it is cooperating with Hong Kong TVB to broadcast the first episode of "Four-wheel Drive Heroes", and the ratings are also quite good, which also drives the sales of mini four-wheel drive vehicles in the original market. After that, the company plans to expand its mini 4x4 sales outlets to Southeast Asia, Japan, South Korea and other regions. Of course, developed countries such as Europe and the United States will naturally not miss it, basically according to the cheap promotion of animation rights, in the local establishment of a perfect mini four-wheel drive competition, the sale of mini four-wheel drive!"
Although it is simple, it still takes a lot of hard work to succeed. After all, games are a huge profit that everyone can see, so a popular game can easily sell all over the world.
However, the gross profit margin of mini four-wheel drive vehicles is not very high for sales. It is a kind of business that makes money very hard and has small profits but quick turnover. Therefore, to build a global sales network, it is not possible to use the traditional dealer channels of new start-up electronics companies, but to re-establish a distribution network.
Of course, after seizing the market, you can make a lot of profits, but the process is a negotiation one by one, which is definitely a chore.
Lin Qi nodded and said: "Let it go! The group company can guarantee a loan of 50 million yuan to Xindian Toys." In addition, if you want to develop into a world-class toy giant, you need to rely on more than just mini four-wheel drive vehicles in the future. Instead, it continues to learn from this model, with high-quality animation works as a weapon to conquer the city, and then, it is the animation peripheral products to attack the market, and the peripheral goods can be the concept clothing, shoes, pillows, dolls, umbrellas, and schoolbags of a very popular anime...... For the production of various products, it is necessary to build our own factories and find foundry for all of them. The core competitiveness is to use animation as a weapon, as much as possible through peripheral goods to expand the market scale! In the future, you can refer to Disney, people started with animation, and later made animation into such a huge industry. ”