The Japanese animation industry's model of selling merchandise is all left over from Disney's play. Pen "Fun" Pavilion www.biquge.info

Disney occupies the high-end and is the most profitable. Japanese animation is labeled as "two-dimensional", which in essence, shows that the model of Japanese animation is inferior to Disney in terms of pattern.

The biggest competitive advantage of Japanese animation over American animation is not its quality, but the production of Japanese animation. As its output goes up, the variety of themes will be richer, so it can rely on the advantage of quantity to meet the hobbies of different types of animation readers.

To put it simply, Japanese animation is similar to Hong Kong movies in the 80s, mainly relying on the production advantage, selecting better animations from a large number of garbage heaps for external export, and developing peripheral goods.

Hong Kong films later declined, on the one hand, the production cost increased, and there was no advantage of cheap labor in the past, and on the other hand, Hong Kong films were mainly based on the market of Hong Kong from the beginning, supplemented by the export of film copyrights.

In the 90s, Hong Kong's local film market not only did not continue to grow, but even plummeted from a market size of more than HK$1 billion to HK$400 million. In this boom and fall process, the labor costs of the Hong Kong film and television industry have not been reduced, even if some directors and actors are willing to reduce their salaries, it is a drop in the bucket and cannot save the market, so when the Hong Kong film market collapsed, the Chinese cultural talents who were originally attracted like a magnet also flew separately in a big way, and when the local film market in Hong Kong gradually warmed up, Hong Kong films could no longer find anyone to shoot.

Even in the 21st century, Japan's animation industry has adopted brutal squeezing in order to maintain its advantage of cheap labor, so that employees in the animation industry can only get one-half or even one-third of the average salary in Japan. Due to the control of costs, even though Japanese animation has always been the sound of "pills", it has never really ended.

Because, animation itself is not profitable, but whether it is to develop the IP of animation into a game, or to manufacture various peripheral goods, this is a huge benefit. Even investors in the games and toys industry, as well as the comics and light novels industry, don't want this market to be ruined. Therefore, later in the Japanese animation market, it was simply the bigwigs in other industries who used animation to promote their other related products.

This kind of deliberate animation does not make money, in essence, in order to better save the cost of animation production, and squeeze the animation industry to provide cheap services for investors in games, music, publishing, toys and other industries. If the animation industry itself is profitable, then it will be difficult for other industries to better control and squeeze the practitioners in the animation industry.

To a large extent, Lin Qi let the new electric toys take the route, directly facing not the high-end Disney competition, but with the low-end Japanese animation industry, a bayonet blood, you live and die market battle.

Yes, competing with the current Japanese anime industry, I'm afraid it will be a joke to talk about it.

However, at present, the biggest advantage of the new electric toy company is that it can integrate domestic cheap labor resources. Whether it is a manufacturer of peripheral products or a producer of animation OEM. Cheap, I think that the limited funds of the society can produce several times or even ten times more works than the same funds in Japan!

As long as you control the quality of the work, don't be like the Chinese animation production that broke out later, but most of them are garbage works that cheat policy support funds, and most of the works will only be used by the leaders when they are accepted, but they will never be broadcast to the audience, because, it is too garbage, and it is embarrassing to take it out for broadcast. Even if some of the relatively watchable works in the garbage heap are broadcast, there are constantly plagiarism and all kinds of shoddy productions, which make people complain about powerless stalks.

Animation production is indeed going to burst production capacity!

However, there are animations that the audience is willing to watch, which can be regarded as effective production capacity! Xindian Toys Company is a business that treats high-quality animation as a circle of fans, and then sells peripheral goods to make money. This kind of business, first of all, must be established on the quality of the work, otherwise, there will be no fans at all, how can we talk about developing peripheral products?

Therefore, the animation broadcast cycle should be broadcast slowly at the rate of one episode per week, and the first few episodes have already begun to attract popularity, and through analysis, it is decided whether to send orders to factories and produce peripheral goods.

……

The animation "Four-wheel Drive Heroes" was broadcast on Hong Kong TVB, and it slapped Li's TV in the face.

Because, Lin Qi owns nearly 39% of Li's TV equity, but due to the existence of the Australian Gang, he can't smoothly take over the controlling stake of Li's TV. At the same time, the Australian Gang monopolized the management of Li, and it was difficult for Lin Qi to check Li's operation even if he held 39% of the equity.

After entering October, the Hong Kong market was in a panic. As an important media in Hong Kong, Lidi is naturally more panicked, because it receives more news and information than ordinary people.

Australia's three speculative consortia have finally fallen into a panic. Originally, Li's TV station continued to lose money financially and was on the verge of insolvency, but now Hong Kong's interest rates have risen sharply, and borrowing new debts to pay off old debts can only increase Li's financial burden in the future.

What's more, the prospect of Hong Kong also looks like a panic, at this time, many profitable businesses have been scrambled to sell, not to mention Li's money-losing goods?

"Gentlemen, we will bid 150 million yuan to buy 61% of the shares in your hands!" Zhang Ru, as a negotiator, looked like she loved to sell but not sell.

Lin Qi's bottom line for her is 200 million yuan to buy, but if she can buy it at a lower price, the bonus will be 10% of the cut price!

cut 50 million yuan, Zhang Ru may get 5 million. This unprecedented red envelope undoubtedly inspired Zhang Ru's bargaining spirit. Of course, she also took care that the offer should not be too low to avoid the Australian gang selling the equity to others.

"150 million, we might as well sell it to Li Ka-shing!" said an Australian gang representative angrily.

"Is Li Ka-shing still willing to buy it now?" Zhang Ru said in surprise, "What is it bad to buy for 150 million? Even if it is used to buy back or increase the shares of Cheung Kong and Hutchison Whampoa, it is much more cost-effective than buying the equity of Li's TV station!"

That's right!

Compared with other tycoons, Li Ka-shing is a little calmer, and he did not sell his assets in a panic and run away, but now Li Ka-shing holds Hong Kong's assets at most, and does not reduce his holdings.

Because, in the current environment of plummeting market assets, many projects worth 500 million assets can be bought for 150 million.

A large number of better investment projects are in front of you, and a shrewd person like Li Ka-shing will continue to apply to buy Li's?

Through the temptation, the new venture electronics company has figured out the reason why Li Ka-shing tried to buy Li's TV station before. This reason is mainly because Lin Qi wants to buy, so I feel that there is room for arbitrage.

Now, there are more and better investment options in Hong Kong, and Li Chaoren has probably given up the idea of continuing to quote Li's TV station.

"Okay...... We want cash, the sooner the better!" These Australian gang bosses are also panicking, and they will change later.

"No problem!" Zhang Ru said, "We will carry out the equity delivery as soon as possible, and pay cash at the same time as the equity delivery!"

"The best currency is a hard currency such as the US dollar and the British pound. A consortium boss of the Australian Gang said.

"I'm sorry, Hong Kong dollar delivery, if you want dollars, please go to the bank to exchange it yourself. Zhang Ru shook his head and said.

Spending the Hong Kong dollars on the company's books and reducing the proportion of Hong Kong dollars held by Lin Qi is the policy formulated by Lin Qi. Under such circumstances, businesses that can be traded in Hong Kong dollars will resolutely not use international hard currencies such as the US dollar.

After a period of discussion, the Australian gang agreed to the request of the new start-up electronics company.