As soon as June passed this year, the weather suddenly became hot and the temperature became higher and higher.

Before July, the climate is already as hot as summer.

"Movie World", which is one of the most authoritative film news media in the Chinese film industry.

Zeng Yi sat lazily in his place, browsing the news on the Internet, and yesterday he just made a lot of effort to successfully get an interview with a well-known director and complete the task assigned to him above.

Seeing that it's so hot outside, I don't have any nature to go out and run business, after all, "Movie World" is not one of those gossip tabloids, there is no need to track the privacy of the life of the shooting stars, but to win attention and increase influence.

"Hey, Xiao Zeng didn't go out today?"

"Yes, I just finished my mission and rested for two days, and it's getting hotter and hotter. ”

"Who says it's not. ”

Zeng Yi greeted his colleagues.

The colleague who was sitting in the office behind him walked up to Zeng Yi and said, "The breakfast I brought you is here." ”

"Thank you, I'll invite you to dinner when I come back. Zeng Yi said casually, it is a normal thing for colleagues in the unit to help people bring food, and whoever is busy also has times when they can't take care of eating.

The colleague put breakfast in Zeng Yi's hand, and then glanced at the screen of Zeng Yi's computer at random, and when he saw the content on it, he couldn't help but say with a sigh: "Today's summer file in the film industry is completely crazy, this is the most competitive summer file I have ever seen, there is no one." ”

Zeng Yi nodded in agreement when he heard this, and said in an inexplicable tone: "It's not!"

"Fast and Furious", "Crazy Racing", "Speed Drift", any one of these three films is placed in a certain schedule, it will be a focus movie and be treated like a big name.

But now these three films are piled up, squeezed into a schedule at the same time, and the competition for the box office is fierce, even if you want to think about it, you can come up with it.

The most important thing is that these three films are all of the same theme, and they are all racing films, so the competition between these three films has a different atmosphere from the usual box office wars.

Maybe ordinary fans may not know that these three blockbusters with the same theme will be released on the same schedule, but for film media practitioners like Zeng Yi and his colleagues, this is an open secret.

Whether it is Oriental DreamWorks or Yang Ming, the two have grown too fast in the film industry.

It's beyond everyone's imagination.

In this case, someone is bound to react.

And the current situation of three films being released at the same time proves the conjecture of Zeng Yi and his colleagues.

For film companies, the release schedule of each movie will go through several repeated planning, striving to avoid competitors and make the box office bigger.

In this case, how can there be a low-level mistake of three commercial blockbusters with the same theme in the same schedule?

Apparently intentional.

Zeng Yi picked up breakfast casually, and while looking at the computer, he ate it, and sighed from time to time: "Tut, the film industry has changed really a lot now, and the intensity of this propaganda is not comparable to the film industry in the past!"

"It's a lot of money!" My colleague was also sitting on the side eating breakfast, and when he heard Zeng Yi's words, he couldn't help but have a tone of dissatisfaction with the current status quo in the film industry, "The last time I went to interview a director, I heard them say that whether it is Oriental DreamWorks or Victory Pictures, the money spent on movie promotion alone is enough to make another blockbuster, and it is also an all-star lineup." ”

After saying this, he shook his head and looked embarrassed: "It's crazy." ”

Zeng Yi was eating breakfast and saw the banner advertisement of "Fast and Furious" on the homepage of a portal website on the computer screen, and thought that recently, advertisements for "Fast and Furious" can be seen everywhere on TV, newspapers, and the Internet, and even the promotional poster of "Fast and Furious" is posted in the Yanjing subway station.

He nodded thoughtfully, it seems that this time Yang Ming really made a bloody investment.

may be because two years ago, Yang Ming was blocked by him in the parking lot, not only did he not blame him, but accepted his interview, Zeng Yi was emotionally more biased towards Yang Ming.

Therefore, in the past two years, Zeng Yi has always held positive opinions in every issue of the company's "Movie World", as long as Yang Ming and Oriental DreamWorks are mentioned, mainly praise.

This also makes everyone in the company know that Zeng Yi is a die-hard supporter of Yang Ming, although it cannot be said that he can get Yang Ming's interview every time in the past two years, but as long as Oriental DreamWorks has any press conferences or blockbuster news, he will be notified as soon as possible.

It can also be regarded as mutually beneficial.

In fact, it is reasonable to think about the current film companies burning money, and Yang Ming's box office data in the past two years is too attractive. Zeng Yi thought about it for a while and said his analysis pertinently.

He turned his head to his colleague and smiled: "The record of a single film's box office data exceeding 10 billion Chinese yuan is like an aphrodisiac, which is enough to make all film companies extremely excited." ”

"Xiao Zeng said well!"

The colleague who brought Zeng Yi breakfast hadn't spoken yet, and when a person who walked by heard Zeng Yi's statement, he couldn't help but interject and shout hello.

Zeng Yi and his colleagues looked up and saw the person coming, and immediately stood up and said respectfully, "Good morning, editor-in-chief." ”

"You're welcome, you eat yours, our unit doesn't engage in formalism, and besides, I don't know about you yet, if I really let you follow the rules, I guess I would have scolded my mother in my heart. The editor-in-chief said with a smile.

Hehe, hehe-

When Zeng Yi and his colleague heard this, they couldn't help but laugh twice, but they didn't make a sound.

The atmosphere is relaxed again.

The two of them knew the temper of the editor-in-chief, and knew that the boss didn't care about these forms, so they let it go and chatted there while eating breakfast.

The topic is still dominated by the upcoming summer file.

There's no way not to pay attention.

Everyone is a film news media worker, three blockbusters with the same theme were released together in the summer of July, and the collision between the three films has already attracted the attention of countless people inside and outside the circle, and everyone wants to know which film is the final winner.

Originally, the editor-in-chief was just passing by, but when he heard what Zeng Yi said just now, he couldn't help but become interested and discussed it with Zeng Yi.

"Why are you so optimistic about Yang Ming's new film, but not the other two films? These two films, whether they are cast or released, are almost equal to Yang Ming's new films, don't tell me because you are Yang Ming's hardcore supporter!" The editor-in-chief looked at Zeng Yi with interest and said.

Three blockbusters with the same theme collide on the same schedule, just like a comet hitting the earth.

No one does not pay attention, no one dares to ignore.

Every move of these three films has been paid attention to by the media and reported in the first time, and "Film World" is no exception.

At the same time, when these three films are released, which film is also most likely to win the final victory is also a topic of great interest to countless media, and there are endless discussions and disputes.

It's just that the editor-in-chief didn't expect Zeng Yi to be so determined that "Fast and Furious" will definitely become the final winner.

This made the editor-in-chief curious, wondering why his capable generals were so confident in Yang Ming's new film.

Zeng Yi heard the editor-in-chief's question, pondered for a while, and then picked up the breakfast garbage in his hand and put it in the trash can, and then said slowly: "I don't know if the editor-in-chief hasn't noticed that the movie has not been released yet, just in terms of publicity, Yang Ming's new film has occupied a certain advantage." ”

"Why didn't I see it!" the editor-in-chief interrupted Zeng Yi and asked.

Not only the editor-in-chief, but Zeng Yi's colleagues were on the side, and when they heard this, they also seemed to look at Zeng Yi with a little disbelief, believing that if it wasn't for the editor-in-chief who had already asked, he would definitely have to argue with Zeng Yi.

At this time, Zeng Yi showed a confident smile on his face, if he hadn't been very concerned about Yang Ming's news in the past, and got some official news from Oriental DreamWorks from time to time, he would not have been so confident, plus he overheard a friend in the advertising industry talking about it not long ago, thinking that Yang Ming's new film would definitely become the final big winner.

"I don't know if you have noticed the unique publicity strategy of Yang Ming's new film "Fast and Furious"!" Zeng Yi said.

"Hmm!" the editor-in-chief nodded, Yang Ming's new film was promoted together with many advertising sponsors in the promotion, which was indeed a stroke of genius, but it was not exaggerated to the point of deciding whether the final box office victory would be successful.

Zeng Yi mentioned this, and his face couldn't help but show admiration: "If I hadn't known about the power of Oriental DreamWorks' publicity plan from a friend in the advertising industry, I really thought that their joint promotion was only slightly more influential than Victory Pictures!"

"Oh, what's going on?" When the editor-in-chief heard this, he was immediately interested, "Film World" is only a movie-related media after all, and it doesn't have much connection with the advertising circle, unless it is a manufacturer that places advertisements on its own media, but this has little to do with Yang Ming's new film.

"Channel sharing, brand effect, public opinion tendency!" Zeng Yi said slowly, "Yang Ming's new film advertising implant manufacturers, all of them are world-renowned enterprises, no matter how bad they are, they also have a high reputation in East Asia, when these manufacturers unite, all their sales channels are shared, and at the same time launch advertising plans related to Yang Ming's new film, the effect achieved is not as simple as one plus one." ”

"These manufacturers have a certain number of loyal fans around the world, and these loyal customer groups may also be curious about Yang Ming's new films while they have always trusted the brands of various manufacturers, and ultimately influence their choice!"

"My friend in the advertising industry admires the marketing idea of Oriental DreamWorks so much, he said that the person who came up with this marketing idea, if he mixes in the advertising industry, there is no problem with an annual salary of one million. ”

Listening to Zeng Yi's words, the editor-in-chief couldn't help but fall into deep thought, he really didn't expect that the marketing strategy of Yang Ming's new film would be so unique, and it would be so admired by a professional in the advertising industry.

Interlaced like a mountain, he is mixed in the film industry, but whenever there is any wind and grass, he can guess one or two, but he really doesn't know much about advertising, and even if there is, it is just an ordinary cooperation.

Just when the editor-in-chief was thinking about this problem, Zeng Yi's colleague Xiao Li was a little unconvinced, thinking that Zeng Yi might be a hardcore supporter of Yang Ming, and he was a little too exaggerated about this effect.

"It's not so exaggerated, right? Even if the marketing idea of Yang Ming's new film is very powerful, but those manufacturers are willing to promote it, saying that it is a win-win situation, but people with a discerning eye know that Yang Ming's new film is the biggest winner, I don't think those manufacturers are willing to spend so much effort to jointly announce a film!" Xiao Li said a little unconvinced.

However, what he said was right.

After listening to this, the editor-in-chief nodded in agreement.

Enterprises are not open to charity, they are unlikely to do good deeds and take the initiative to promote Yang Ming's new film.

Even if they implant advertisements in Yang Ming's new film, they still pay a certain fee, and for this money, it is simply impossible for all their advertising companies to hype up a movie.

When Zeng Yi heard Xiao Li's words, he seemed to have expected it, and smiled confidently.

In fact, he thought so at the beginning, and asked his friends in the advertising circle like this.

That friend only said one reason, which made Zeng Yi completely believe that those companies would definitely use their best efforts to promote Yang Ming's new film.

"All of you ignore the commercial value of Yang Ming!"

Zeng Yi gave a reason, and again, it was the reason his friend told him.

Yang Ming, there is no doubt that there is no one of the most popular stars in the Chinese entertainment industry at present.

Maybe the influence of some veteran emperor superstars can be compared with Yang Ming, but in the area of young people, Yang Ming has an absolute advantage.

The most important thing is that Yang Ming has a certain reputation around the world.

Whether it is Europe or the United States, Yang Ming is the idol worshiped by countless young people around the world.

His fans include princes and princesses of the British royal family, top basketball superstars in the United States, and big-name stars in European football, all of whom are hardcore supporters of Yang Ming.

They are even proud to be able to invite Yang Ming to a concert in their city.

In addition, and most importantly, Yang Ming has such terrifying popularity and market appeal, but he does not have any endorsement in commercial advertisements, nor has he advertised any products.

Even if some famous companies around the world can invite Yang Ming to shoot an endorsement advertisement for their products, even if they spend sky-high endorsement fees, it is still impossible!

Yang Ming is not bad for money!

Self-made, entrepreneurial miracle, now Yang Ming has a wealth of hundreds of billions of Chinese yuan.

In the face of a person with so much wealth, those manufacturers want to use money to smash Yang Ming to endorse, it will never be possible!

To be honest, in the face of this result, many companies and manufacturers are also dead and want Yang Ming to endorse their products.

However, now there is a way to highlight it, although Yang Ming can't really endorse their products, but it can involve the relationship, so that Yang Ming's image appears in their promotional advertisements, so that it is impossible to say that these companies are not impressed.

As a company, no one knows better than them how terrifying Yang Ming's appeal in the minds of young people is.

Otherwise, they wouldn't have tried to get Yang Ming to endorse their products.

Now that there is suddenly such an opportunity in front of them, how can they not be moved.

"So, although Yang Ming did not play any role in his new film, but in the overwhelming publicity advertisements outside, Yang Ming's image can be seen everywhere, why? Because Yang Ming acquiesced to the manufacturers and enterprises he cooperated with in the advertising to appear his image, in this way, do you still think that this film is mutually beneficial?" Zeng Yi said confidently.

Subsequently, he analyzed to the editor-in-chief why he was so optimistic about Yang Ming's new film, which made the editor-in-chief nod his head several times involuntarily.

In the end, when it was almost time to go to work, the editor-in-chief stood up, twisted his waist, which was already a little sore, pondered for a while, and said to Zeng Yi: "There are still a few days before the start of the July summer file, if you can, I hope you will make a special news review report for the July movie summer file, as long as you are willing, the human and material resources will provide you with the best help!"

When Zeng Yi heard the editor-in-chief's suggestion, he couldn't help but be slightly stunned, and after a little thought, he nodded and agreed.

"I agree!"