764. North American Market Management Policy
After the annual meeting of Xinchuang Electronics Group, Lin Qi met with the heads of some independent subsidiaries or regional branches. In particular, Bill Smith, who is now the head of the North American branch.
This person used to be William Zhang's deputy, and after William Zhang resigned to start a business, Lin Qi pushed the boat and promoted Bill Smith to the CEO of the North American branch of the New Venture Electronics Group.
The ability to operate business and invest is secondary, and the key is that Bill Smith has good political skills; before, before Clinton ran for president, he was friendly with Clinton's family and quietly donated political contributions to Clinton's special fund account for running for president, which was also done by Bill Smith.
After Clinton took office, Lin Qi asked Bill Smith to continue to have a good relationship with the Democratic Party. Although both the Democratic Party and the Republican Party like to interfere in the internal affairs of other countries, they like to do it with airplanes, artillery, and missiles compared to the Republican Party. The Democrats are more fond of using their mouth cannons. At the same time, even though the Democratic Party often sneaks in small actions, it claims to be a "gentleman", so it still has to be cheeky.
More crucially, the Democratic Party is relatively lenient on the economy, advocating free trade and a global division of labor. This is beneficial to the business of the new venture electronics group!
The Republican Party's later presidents George W. Bush and unreliable presidents basically appeared to be very reckless and rude, and the decisions they made not only overdrew the credibility of the United States in the international arena, but also did not benefit the United States in the long run.
For a long time, the political landscape in the United States was that the Democratic Party was in charge of the economy, while the Republican Party was in charge of making a bunch of money-wasting decisions, such as starting a war.
At the same time, when the Republican Party comes to power, it will inevitably be more conservative and xenophobic. Therefore, relatively speaking, Lin Qi still likes the United States during the Democratic Party.
"BOSS, although I am the Democratic Party, however, the pattern of the United States, the Democratic Party cannot be on the stage forever. Bill Smith said, "Isn't it a bit ill-conceived to tie up with the Democrats?"
"There is no choice!" Lin Qi said, "After the Internet era, public opinion and propaganda will be more radical." In the future, the partisan struggle between the Democratic Party and the Republican Party will become more intense. The Democratic Party's attitude towards immigrants and foreign companies is relatively friendly, because these are the basic lines of the Democratic Party. Moreover, in terms of the industrial layout of our company, it is basically close to the basic market of the Democratic Party. Therefore, politically, the American branch is hugging the thigh of the Democratic Party. When the Republican Party comes to power, keep a low profile and endure it for a while. If you want to be a wall grass, it may not be pleasing to both ends. ”
Bill Smith nodded and said, "Okay, boss!"
"Do you know any promising friends in the Democratic Party? After Clinton, it may be the Republican Party, and we need to find a future president for a longer-term election. "A president's friendship is important for the U.S. market." ”
"I have some legal friends, for example, there is a black lawyer of mixed race, called *** or something, who was hired by me for a while, but now he is very interested in politics and may want to go into politics in the future...... And, some other ......"
"Okay, let's do this first, this *** friend, get along with him, and in the future, maybe he will be a big man. ”
"How could it be ......"
"Nothing is impossible, there has never been a black president in the United States. But suppose that the Democratic Party wants black votes, and the best way is to put out a black man to run for president and get black votes, and then, plus the Democratic Party's base, we don't rule out this possibility, do you say?"
"Yes!
"The new US President Clinton is encouraging the Internet economy, while the NASDAQ market in the United States has a more relaxed listing threshold than other stock markets, and even does not require technology companies to make profits. Therefore, some Internet companies that have not yet achieved profitability will be listed on the NASDAQ in large quantities, so the North American branch will invest more in Internet companies in the future. For example, the e-commerce industry is very good!"
"Boss, we have invested in several e-commerce websites, among which the development of ebay and Amazon is good, at present, bay is similar to the boss you said C2C, as a platform-based, so that businessmen can open stores on the platform to sell goods, the cost of the ebay model is relatively low, I think it is very promising. In addition, the Amazon website is mainly self-operated, and at present, there are some small things, such as books, gifts and other low-value goods, and this platform is also the free shipping of the Tesco network, but the free shipping model is not that the merchant pays the postage, but that the Amazon platform pays the postage, and the user pays an annual membership fee, and then, the zon platform relies on the number of orders to ask the express package company to reduce the price, and in the future, it is ready to build its own logistics ......" Bill Smith said brightly.
Hmm? Did eBay and Amazon both start? Years ahead of history!
The ebay model is based on low-cost C2C, and the platform mainly solves the problem of payment and product display. The cost of the goods and the cost of transportation are solved by the online store owner who sells the stuff himself, and the platform earns a commission to get a profit.
Amazon's website is based on the B2C model, with a large number of self-operated products, and the purchase, delivery and after-sales are also solved by the platform itself. Of course, later for the sake of traffic and profits, a large number of third parties were also introduced.
Basically, the later Taobao imitated the eBay model, because the imitation was more successful. Therefore, the trading volume of Taobao and Tmall is terrifyingly large. Because the scale is so large that it can be more than the total number of e-commerce shopping in other countries in the world, Ali's Taobao and Tmall platforms have gradually added some of their own innovative business models.
The Amazon model in the United States is more successful. China's JD.com and other B2C websites imitate the Amazon model, but due to different environments, the imitation of Amazon's model has not become the most mainstream of China's e-commerce industry.
And now, Lin Qi saw that the North American branch invested $10 million in a 20% stake in eBay. In addition, it is $50 million, which invested 25% of the equity of Amazon.com.
Lin Qi was very satisfied with this miraculous investment: "In the future, if the two companies need to introduce a new round of venture capital, the North American branch will still have to follow the investment, keep the equity ratio not diluted, and the future of e-commerce is very promising! The business of the North American branch in the next ten years should focus on investment, and lay out the relatively excellent teams in the Internet companies that have not yet been listed! I believe that if some of them can be listed, they can bring us good returns as a whole!" After selling existing goods and earning cash flow, North American companies should research the Internet companies in the market that are worth investing in!"
"Got it, boss!"