There is no doubt that although e-commerce websites burned money in the early days, they exceeded most venture capital expectations. Many early entrepreneurs and venture capital in the e-commerce industry are mostly due to insufficient capital investment, and do not regard e-commerce websites as a protracted war that may lose money for ten or twenty years, and there is not much capital to make up their minds to lose for so long.

Until, with the success of Amazon, eBay, Taobao, Jingdong and other e-commerce platforms, the world's capital began to realize that as long as the platform can really be done, it is actually very cost-effective to burn more capital in the initial stage.

Most e-commerce websites are difficult to make a profit in the early stage of development, and the work treatment and returns are relatively low, so they are inseparable from the founder's deception, so that employees are convinced that although the return is low now, they can get high returns in the future.

If you record the internal meetings of Amazon and Alibaba in the early days, the scene is actually not much different from the brainwashing of selling insurance and engaging in pyramid schemes.

Lin Qi didn't feel that he was fooling his employees, in fact, he made up his mind to burn money for a long time. It can be ensured that the return rate of employees who subscribe for shares before the listing will be much higher than that of employees who start to buy shares after the Tesco online listing and profitability in the future.

Of course, Tesco can't blindly burn money, on the contrary, Lin Qi feels that burning money should be used in a clear place to drive the continuous growth of the platform's product types and transaction volume and active users.

"At this stage, the top priority is to improve consumer stickiness and become an indispensable part of consumers' lives...... Lin Qi said, "In order to enhance the attractiveness, strategic loss-making promotional concessions are necessary." For example, self-operated necessities, such as firewood, rice, oil, salt, and daily necessities, are currently at the same price as supermarkets, and they are delivered to your door free of charge. At the same time, users can draw 0.1~1 yuan of 0.1~1 yuan of 0.1 yuan of 0.1 threshold red envelopes every day to further cultivate the habit of users logging in to the website for a long time. Even if users buy some goods for a long time, so that we can't make money, but lose money, but after the formation of consumption inertia, in the future, let us make money products, may also be purchased on the platform...... It's important to turn traffic to your website into orders. Only the traffic of actual shopping is valuable, and only looking at the traffic that is not bought does not create value, but reduces the traffic value of the entire platform......"

"Also, it is a group purchase discount, allowing users to take the initiative to attract more users to shop. For example, we launch a group purchase of goods for 3 people, and one person opens a group, and two more people need to be pulled before the order can be confirmed. Suppose that the order can save 100 yuan, then the customer may take the initiative to save 100 yuan and pull relatives and friends to buy together. Use the user's social networking to enhance the shopping activity ...... the platform"

"We can give users red envelopes, cooperate with TT instant messaging software, and users can send red envelopes in TT chat groups. Users send red envelopes, and we pay for them on Tesco. As long as those users log in with TT account authorization, they can withdraw red envelopes. However, red envelopes can only be redeemed by shopping on Tesco. ”

After Lin Qi pondered for a long time, he still described the model of Pinduoduo later. Although, many people are disdainful of the Pinduoduo model, thinking that they made a fortune by cleaning up the portal by Taobao and Jingdong and driving out fake and shoddy products.

But in fact, the secret of Pinduoduo's success lies more in combining group buying and socializing.

You can enjoy various discounts, red envelopes, and treasure chests by pulling people to shop. And the later generations of Tencent strategic venture capital Pinduoduo, allowing Pinduoduo to > in the second half of the e-commerce industry with a stable pattern in the Taobao and Jingdong e-commerce markets on QQ and . Most e-commerce websites are not dreaming of counterattacking. However, Pinduoduo is a minority, and under the noses of Taobao and JD.com, it has grown rapidly to the point of being the third largest e-commerce giant. It can be seen that its business model is indeed as accurate and effective as Dugu Jiujian.

The group buying model, which originally proved to be very chicken, has really been carried forward in the hands of Pinduoduo, which is the core reason for Pinduoduo's success.

As for the quality of Pinduoduo's products, it has nothing to do with its business model, but more because its platform threshold is relatively low, and all kinds of buyers can apply to open stores.

And high-quality platforms, using this model, are also likely to be successful.

Lin Qi is ready to take advantage of Pinduoduo's successful model, but also to avoid the defects of the Pinduoduo platform's uneven product quality.

……

In April 1994, Tesco.com ended its spring recruitment.

Ma Jack and Liu Milk Tea became one of the new employees of Tesco.com.

Because of his expertise in English, Jack's first job was as an intern customer service in the international e-commerce department, which has relatively high professional requirements and is a decent office job.

Liu Milk Tea was more miserable, because he was fat, he was favored by the logistics department, and asked him to go to the logistics department to send a three-month express exercise to lose weight. After the three-month internship period, you can apply for a management position. After all, Liu Milk Tea is also a scarce college student in this era, and he goes to the grassroots level just to exercise, and he will not really let him send express delivery for a long time.

Maybe it's fate, although these two people are in different positions, they cherish each other, and they often chat together when they meet during work breaks.

"Brother Liu, you have such an education and talent, being sent to the grassroots to deliver couriers, it is completely condescending, if I am the company's senior management, I should give you a position in logistics management. ”

"Brother Ma, you're polite, you're a talented person, a college English teacher, you can only serve as online customer service, which is really overkill. ”

After Liu Milk Tea and Ma Jack met at the corner of the stairs, they praised each other.

Although, the two of them are from all over the world, their hometown is not the same place, and their hometown sounds are different.

However, after meeting together, they often talk about ideals and futures, although there are differences, but, in many cases, it is the heroes who see the same thing.

Therefore, it is often after meeting in between work, and we will talk for a long time.

When the more we talked, the more speculative we became, suddenly a middle-level manager laughed and scolded: "You two, don't be so basic, okay! As soon as you meet, you have to talk about nothing, go and move bricks, you bosses are urging!"

After being teased by the foreman, Ma Jack and Liu Milk Tea said goodbye and went to their respective jobs.

Many years later, Liu Milk Tea and Ma Jack are still deeply impressed by their friendship in the early days. At that time, although there was no money and no power, the dream was so real and hot......