"Boss, are you very optimistic about Majack?" said Xiao Lei very strangely after leaving the interview scene.

"In that person's eyes, I saw ambition, and I should be a person who does big things. Lin Qi said as he walked, "Actually, it's not just him, many people are also the same." Like what...... You, and, the ...... across from you A little fat man who drinks milk tea. ”

The little fat man drinking milk tea on the opposite side obviously noticed Lin Qi, but he didn't say anything. Obviously, the little fat man also planned to achieve the leap dragon gate by hugging his thighs.

After being praised by Lin Qi as ambitious, Xiao Lei denied it again and again: "Boss, I don't have any big ambitions, I just want to do my own thing." ”

"Ambition is not a bad thing!" Lin Qi looked at Xiao Lei and said, "I like employees who are knowledgeable, talented, and ambitious!"

Talented, knowledgeable and ambitious employees may be opponents to other mediocre employees, but for business owners, the more capable they are, the more they can create value, which is beneficial to themselves.

It is much better for ambitious and capable people to stay in the company as employees than to become competitors.

……

Soon after, Lin Qi and Xiaolei took the elevator to the top floor of the Tesco office building.

In the conference room, dozens of executives from Tesco have been waiting for a long time.

"Mr. Lin, welcome!"

"Mr. Lin, welcome to guide!"

Lin Qi nodded and said, "Okay, don't waste any more time." Today's meeting is temporary, and we will get down to business and discuss the direction of the strategic development of Tesco at this stage and the long-term mission and goal of Tesco!

Everyone present couldn't help but look stunned!

"I have never put forward when to make a profit, and the indicators related to profits, and even, some employees are a little blind, I don't know what is the purpose of our continuous expansion of trading volume and user scale. Lin Qi said, "Not taking profit as the goal, it seems to be blindly burning money, which makes many people feel confused and dazed, and many employees who are qualified to invest in the shares are hesitant whether it is worth subscribing to the Tesco network in the cash-burning stage now." In fact, employees need to understand what my long-term goal is to let Tesco develop like this and burn money like this.

Our goal, one is to eat the Internet user growth dividend, if in the Internet era, miss the opportunity, who is equivalent to losing the next 30 years or even longer opportunities, the next 30 years, can not find the Internet growth faster than the industry. Nor can I find any emerging industry that has a far-reaching impact on more industries than half of the Internet. It can be said that the Internet is no less than the steam engine of the first industrial revolution and the electricity of the second industrial revolution, I don't know if the Internet is the third industrial revolution, but at least the 2.5th industrial revolution ......"

"Second, we don't burn money blindly, but rationally, and the money is not really burned, but has become other intangible assets, such as platforms, traffic and users. It's not that ethereal click-through rates and visits generate value. Rather, the traffic that might convert into an order is very valuable. Tesco's traffic is valuable because it is possible to generate orders during the user's continuous browsing...... Therefore, the traffic generated by Tesco every day can actually be regarded as the flow of people in shopping malls. When people pass by shopping malls, there is a possibility that there will be a demand for shopping. The same is true for browsing e-commerce websites, more than one million real-name users browse websites a day, and understand that millions of customers visit shopping malls, at least 100 large shopping malls need to be established, a large shopping mall is 10,000 square meters, and physical shopping malls are 1 million square meters, and the rent of one square meter of shops is 2,000 yuan a year, and at least 2 billion yuan is invested a year, and the rent of physical shopping malls will be higher than a year. At present, Tesco serves more than one million active users, and the annual investment in servers and other facilities exceeds 3 billion yuan. However, the cost of servers and networks will be lower and lower in the future with the law of Moore's Law and the downward trend in the future...... It shouldn't take a few years, and the cost of serving a customer will exceed that of offline physical stores. Not to mention the number of employees employed, it is not yet more efficient, but as the number of transactions and users increases, the number of employees we need to hire will increase much less than that of traditional shopping malls. And more and more advanced technologies can increase the efficiency of e-commerce websites, but it is more difficult for traditional shopping malls to improve efficiency. With the development of scale, the cost of online shopping consumption will become lower and lower. In the future, the cost advantage will become more and more obvious over time. ”

"Now, it's more about losing money, it's a strategic loss, for example, subsidizing users and businesses, and investing heavily in advertising to bring in traffic and customers. And the continuous drainage cost, the attracted users, if they have been loyal customers of our platform in the future, then it will continue to bring us value, and it only takes a few years to make our investment back. In essence, the investment now is to invest in advance for a longer return in the future...... Basically, when old customers can provide us with profits, we continue to burn money on a larger scale to attract new users. The purpose of this is simply to turn the increasingly depreciating credit currency into a more long-term value of the Internet asset. This kind of asset is not easy to evaluate now, but according to my evaluation method, to be fair, at present, exchanging money for Internet assets is a very high return and a very cost-effective investment in the long run......"

After the meeting began, Lin Qi began to explain openly and honestly to the employees of Tesco.com some development goals and logic that had not been detailed in the past. Soon, it attracted a lot of employees and responded fiercely.

Although, what Mr. Lin is saying now, it is difficult to find a comparable business model in reality as a reference. However, the mythical achievements created by Mr. Lin in the past still make his words very convincing.

As a new entrepreneurship, Tesco is one of the most important projects in the Internet era. There are not many projects that can be on an equal footing with Tesco.com, one is the Pangu operating system, and the other is the TT instant messaging software.

These three projects are the three major traffic pillars of the new entrepreneurship department in the Internet field.

TT Instant Messaging has not yet implemented employee support, and the team size is small, less than 500 people. Moreover, for the time being, it will not be profit-oriented, but will be guided by better service users, which is considered a non-profit project for the time being.

The Pangu operating system was also non-profit at the beginning, but with the operation of the Pangu Software Mall and the Game Mall one after another, the share of online download software continued to grow. At present, the turnover of software paid online every month exceeds 400 million US dollars, and the Pangu platform can also bring more than 40 million US dollars in revenue by taking 10% of the platform fee. Relying on this alone, it has been the Pangu operating system project that has begun to contribute to a steady stream of profits. After the implementation of this model, many traditional software companies couldn't help but be shocked - they can actually play like this!

The scale of Tesco's current cash burning is unprecedented. In the past, there was no Internet project or software project that required a planned loss of $1 billion a year like Tesco. Although, after the loss, the group company will inject funds to increase the total share capital of Tesco.com. As a result, the capital scale of Tesco has not decreased with losses. However, employees are still relatively hesitant to implement equity incentives for such loss-making enterprises.

It is precisely because of this that Lin Qi will come out to say a few words, so that the executives and core employees who are qualified to subscribe for equity on Tesco can subscribe with confidence.

In the long run, the strategy of Tesco will be implemented step by step, if there are no surprises. It is to let the employees who subscribe for the equity get more than 100 times the return.

The reason why it is impossible to return 1,000 times is that the current capital injection of the group company will increase the equity and dilute the equity ratio of the employees who subscribe for the equity. Now, the more capital is injected into the money, the more the shares of other shareholders are diluted.

According to Lin Qi's plan, the small goal of Tesco is to lose $10 billion first. Perhaps, if you are careful in your calculations, you can lose less. But...... If the loss is less, the market share will be occupied by other e-commerce platforms, then, in the long run, the loss will be greater. Therefore, it is better to burn money and burn it happily. In the early days, when Internet companies did not have so much capital to lose, whoever dared to burn more, whose capital was stronger, and the greater the grasp.

In terms of the layout of the Internet, Lin Qi has no other good way - without it, there is a lot of money, and he just dares to burn!