This is the case with shopping malls, where they have exclusive access to core technology and can take it all. However, if each party has a similar core technology and cannot prevent the other from competing with patent barriers, then it is necessary to gain market share through hard power such as advertising and channel promotion.

For other small manufacturers, HP casually told dealers that mainstream dealers in the United States are not allowed to sell each other's products, so small manufacturers can be stifled.

However, when Wang An Computer Company was at its most brilliant, it was comparable to the current influence of Hewlett-Packard. Even though it is declining now, it still has a certain brand and channel foundation. What's more, Wang An Computer is also a rare Chinese company that has entered the top level of the American technology industry. In later generations, the only company that can compete with Wang An's computer is probably Nvidia.

The vast majority of Chinese in the Silicon Valley world naturally have an invisible ceiling to exclude. Even if the technical level is good, Chinese infighting, coupled with exclusion, cannot be grouped together to turn a Silicon Valley company into a team of Chinese executives doing whatever they want.

Indians are much less skilled than the Chinese, but Indians are more integrated into American society, and at the same time, Silicon Valley companies have brought in an Indian executive, and this Indian will inevitably bring in ten or eight fellow countrymen. Ten or eight Indians come in, and the Indians who have worked hard will gradually bring in more and more Indians. As a result, India's Silicon Valley was born. Many Silicon Valley companies, after being heavily Indianized, have fallen into Indian-controlled management and strategy, and the company has completely entered an Indian model, that is, the Indian caste system has been introduced into the company. Even in Silicon Valley, the management of the lower caste is still a matter of command. People have a talent for managing low-caste Indians who don't need to learn management. The caste system can effectively reduce the management costs of large companies and improve their efficiency in the short term. But in the long run, this system that stifles creativity will do great harm to the high-tech industry. As a result, many technology companies gradually lack innovation, and when they enter the maintenance stage, the first reaction of analysts is to see if the Indians occupy the company's management.

Chinese people who work hard overseas often don't like to help their fellow villagers. On the contrary, they regard their fellow villagers as competitors, because the Chinese know their fellow countrymen, and after entering the company, they are willing to study and study like themselves. The more Chinese are introduced, the other Chinese will feel that everyone is in danger, so they will stumble on the villagers.

Basically, although Wang An Computer Company has a deep brand of Chinese founders, after all, it was once a hero who challenged IBM, and Wang An Computer started and went public in the United States, so Americans did not care too much about the fact that this company was a Chinese company. At the same time, Wang An Computer and HP, listing, tax payment, dividends, and employment are basically in the United States, so they are not too regarded as foreign companies at present.

It is precisely because of this that Wang An printers can compete with HP on the same stage. Both sides have their own skills, and there are many unfair barriers.

And the dealers in the United States are more or less influenced by Wang An's printer generation, for no other reason, the money is too much.

"Damn, on the cover of Lao Tzu's diary, there are even advertisements for printers. ”

"Hey, don't mention it, look at my newly bought calendar, every page has an advertisement for Wang An's printer. ”

"Shit, what are you, look at what I am. ”

A group of people stretched out their heads to see that the packaging bags of vegetables in the supermarket were printed with the sponsorship of Wang An's printer generation.

"I said, after all, this is a printer, or a grocery store. ”

The American people were speechless, and suddenly like a spring breeze overnight, Wang An's campaign to spread money made advertising ubiquitous.

Wang Lie was very excited, squandering money like this, and at the same time he was happy, and at the same time, he was sweating, and he didn't know whether he could return to his capital after that.

"Mr. Lin, in a week's time, nearly 100 million US dollars of advertising was smashed, and the market response was very good, but all the manufacturers who installed the printer were very satisfied, and the orders have reached 50,000 units, and they are still increasing. The $100 million advertising order contract can last for 3 months, and after 3 months, most of the advertising contracts will expire!"

"Okay, I know!" Lin Qi said, "I said before, if you don't have enough money, you can ask me to sign an interest-free loan contract!"

On the eighth day of Wang An's printer listing, Lin Qi received a call from Wang Lie, and he was a little surprised when he heard it, the advertising fee is not low, it is not low, and this cost will take a long time to recover.

However, he encouraged Wang An to develop radically in computers, that is, he saw the need for the long-term development of printers and office software, especially office software, with the development of computer technology, almost all of them are a set of hands, and they are still facing the world, as long as they sit firmly in this market, it is difficult to think of no money.

Less than sticking out his tongue when he heard it on the side, this advertising fee can only be described as perverted. In the early stage, Wang An printer was impossible to make money. Only after the follow-up, sales continue to increase, and costs continue to decrease, can we hope to see profits!

"This Wang An printer is really a fool, it's just a printer, I really think that I can create a life, it's very early, their research funds, I'm afraid all of them are used in advertising. When R&D can't keep up in the future, we will definitely have to make a mistake!"

"Wait, another guy who has been carried away by success, against HP, and will soon know what it feels like to have a broken head. ”

Laymen look at the excitement, and there are a lot of people who see the excitement, summed up in one sentence, they don't want Wang An's printer to be good.

However, the top and bottom of Hewlett-Packard do not think so.

"BOSS, our orders have dropped sharply, and those old customers who were still waiting and seeing, for some reason, have all placed orders for Wang An's printer generation, and said that they will terminate our cooperation. ”

The same location, the same unlucky employees, but Andrew was even angrier.

"Damn, how the hell did they do it, impossible, absolutely impossible!"

Andrew looked sad and angry, and the $1 million advertising fee he applied for had been smashed in, which was the most advertising fee he had applied for so far, and the reason why he had dedicated ten pages to it.

Of course, in Andrew's view, this application has received enough attention from HP's senior management, and the advertising fee of $1 million made him very excited at the beginning, and he is not the only dealer in the United States, but also everywhere else.

In his opinion, Wang An printer can choose a relatively loose market, but it should never face the national market, which is a stupid behavior and a provocation.

At the same time, dealers in other states in the United States, like Andrew, are ready to defeat Wang An's generation in one fell swoop in this round of advertising wars, and to hell with it.

However, a week has passed, and the streets and alleys are still flooded with advertisements for the damn Wang An printer, and even after the HP advertisement, followed by the advertisement of the Wang An printer generation, forming a stark contrast.

This war, without any technical content, is purely throwing money, and the momentum of Wang An's printer in the early days of the market has completely overwhelmed HP printers!

Many customers have even formed a concept that Wang An's computer is similar to HP in printer technology, and it can even be said that it has a deeper technical background than HP.

……

"Boss, our orders have exceeded 100,000 units, great news, and it is still skyrocketing, the preferential activities have ended, but the customers have not decreased. ”

Wang Lie almost made a phone call a day, this huge success, really made him a little untenable, as Lin Qi expected, after the preferential price of 100,000 units, people's favor has not decreased.

Large and small enterprises in the United States, like a drug, want to get the first orders from Wang An's printer generation, of course, a large part of them are from customers who have tried it before.

The $100 coupon policy for the first 100,000 users can be suspended. In the future, we will regularly launch a $100 promotion policy for spending $1,000!" Lin Qi said briefly, and this result was also expected by him. 、

At present, the inventory prepared by Wang An printer has been sold out. Production is far from even keeping up with sales, so even if the coupon concession is canceled, it can't stop the sales of Wang An printer 1 generation. At the same time, the Pangu Office 2.0 system is also a killer feature!

This killer feature is not only for Wang An printers, but also indirectly attracts new sales of Pangu computers in the market.

And at this time, the HP executives, finally found out that something was wrong, this war, completely different from the past, Wang An printer generation in a very short period of time, is to steal a large amount of market share, the time is short, the speed is fast, and in terms of customer experience, repercussions, etc., are beyond the expectations of Pratt & Whitney.

"Ready to let go, Wang An Computer is a veteran office equipment giant, this time into the printer project, it is definitely a long-planned plan, look at what is still brewing behind them. ”

Pratt & Whitney's high-level actions have been taken, and orders have been issued one after another, and I want to know what follow-up actions will be taken after Wang An's printer generation.