Chapter 530: Printer Market Battle
The world in the 80s can be called a peak of human industry before the Internet economy. Although, the explosive growth of many industries cannot be compared with the beginning of the rise of the Internet industry. However, many industries and products, in essence, are the precursors of the Internet economy, and without those pre-basic applications, the corresponding business models on the Internet may not appear.
For example, the office printing industry is actually very close to the Internet.
Even after the rise of the Internet in the future, the office industry will at most add some functions such as cloud storage, which can store documents on the server. But the most basic local function, in the 80s ~ 90s, has essentially matured. In the later stage, it is just some tinkering, and in general, the gap between office software and current software is not too big.
"Mr. Lin, do we really need to do this, 10 billion US dollars, whatever you invest, it is much better than lending to Wang An Computer Company without interest, we only occupy a certain amount of equity, not a wholly-owned shareholder. "Less than just a little complained.
"So. You can only be a secretary, not a boss. Lin Qi smiled and said.
If he is as rich as Lin Qi, no, as long as Lin Qi is one percent rich, he can also become a big boss who is highly looked up to.
And you don't need to be a comic errand like now.
……
"What, you said that Wang An Computer continued to spend crazy money on advertising and marketing their printers. ”
Three days later, Andrew, the sales manager at HP's New York division, slammed his fist on the table, looking ugly.
This Wang An printer, overnight, bought a lot of TV media and paper media advertisements in the United States, so that their printer products are publicized by everyone, and everyone knows about it.
"Wang An printer generation, cheaper price, higher office efficiency, consumables more cost-effective. It's only $880, and a set of Pangu 2.0 office software worth $100 is also given. ”
"Wang An's word processor set off a digital office revolution all over the world in the 70s. Now, we are in line with the world's scientific and technological trends, and have launched the first generation of Wang An printer compatible with personal computers. A professional office brand, providing the most professional office printing experience. Wang An printer 1 generation, printing and copying all-in-one machine, easy to use, save money, and 3 years of door-to-door after-sales service, what are you hesitating about?"
This advertising slogan, if placed in the 21st century, can only be regarded as a shoddy advertisement, and the degree of distraction cannot even be given one star, but in the prime time broadcast in the United States, it also adopts a rolling type, which can only make people think of one thing, really fucking rich.
Of course, Wang Lie's original plan was not like this, and the printers were mainly for companies and enterprises. Media bombardment of advertising, burning money as quickly as possible, and selling products were not originally within the scope of his plan.
However, now it seems that it is good to have money, and after the advertisement was sent, it was quickly consulted with phone calls and orders, and a steady stream of calls to Wang An Computer Company was a customer hotline.
In just three days, Wang An Computer Company has become a hotly discussed star product in the United States!
Therefore, Andrew, the middle manager of HP's sales department, was very nervous, so he asked the company to purchase Wang An printers as soon as possible, and installed and used them according to the instructions.
"Manager, Wang An's printer generation is cheaper than our company's products, not only the hardware is cheaper, but even the consumables are also one-third cheap......er!
"How's the print?" Andrew was furious, and in less than two days, sales of HP printers in the New York market had dropped significantly. It can be seen that Wang An Computer Company is indeed menacing this time.
"It was convenient. The employee's brief answer was neither to praise Wang An's printer, nor to say that Wang An's printer was not good. After all, he hasn't figured out the mentality of his boss yet.
Andrew glared at the employee fiercely, pulled the computer, quickly opened a data sheet, and after a burst of operation, he was also a little dumbfounded.
After some use, Andrew was not convinced, but he also had to be convinced, Wang An's printer generation, indeed did this very well, foolish installation, including the degree of matching with office software, made him feel very handy.
It's not necessarily better than HP in terms of functionality, after all, the hardware configuration is basically the same. The key point is that the user interface, that is, the software and experience level, has been optimized a lot, so that the user experience has been significantly improved.
"Boss, how are you feeling?" the employee said tentatively.
Andrew paused for a moment, and then said loudly: "It's not good, this Wang An computer, it's too stupid! Our HP printers can be compatible with PCs, Apple, Pangu and other computers, and this broken thing, although the software is really good." However, the biggest drawback is that it can only be used on Pangu computers. In our American market, PCs now occupy the mainstream, and Pangu computers are less than 20% in the office market!"
"Then what are we going to do?" The employees were a little frightened, they all saw clearly, the orders were constantly decreasing, and many people's eyes were on Wang An's computer.
Moreover, Wang An Computer has announced that it has entered the installation, at this moment, there may be many companies already using it, at a price of $880, the first 100,000 purchases, and a $100 voucher will be given. In addition, Pangu Office 2.0 soft armor is really easy to use, and many users of old computers directly buy Pangu computers and Wang An printers 1st generation together, and switch camps in one step.
Within a few days, in New York, San Francisco, Los Angeles, Chicago and other places in the United States, orders for Wang An printers sprung up like mushrooms after a rain.
"Sir, we are temporarily out of stock, it will take about a week for the factory to ship to us. If Pangu computer and Wang An printer are purchased together, priority will be given to delivery. ”
"Okay, I see! 100 Wang An printers and Pangu computer package. Okay, we'll give priority to home delivery and installation!"
"Hey, there are more than 10,000 orders over there in New York. ”
"Oh...... The factory is going to work overtime!"
"I'm tired, why are there so many customers?"
"Hehe, I hope this state lasts a little longer, after all, I can earn more commissions!"
"Yes, in the past few years, Wang An Computer basically had no hope except for layoffs or layoffs, but now it's really time to operate!"
……
Wang An's printer is not as easy to sell as HP thinks, in fact, Wang An itself has a reputation in the office computer industry, plus, the combination of Pangu computer and Wang An printer, even cheaper than buying Wang An's word processor.
So that many of the old customers of Wang An computer, after the old machine is retired, out of trust in Wang An computer brand, began to buy a lot of Wang An printers!
In addition, Pangu computers are not as low as HP imagined that the market share in the upper market. In fact, there are a lot of these small businesses in the U.S., in a more user-friendly relationship, that use Pangu computers.
After all, although today's PCs also engage in graphics operating systems, they are far less mature than Pangu's graphics operating systems. In the past, the gap between Pangu and PC was mainly in terms of office software and hardware, which was inferior to the PC platform.
But now Wang An printer has made up for Pangu's weakness in the office field!
In addition, tell the printer dealers in the New York area, choose one of the two, whether to sell Wang An's products or HP products!" Andrew was indeed angry, but he was also in his heart, HP is in a leading position in terms of printer production capacity and supply chain.
80% of the office printing market in the New York area is HP's, let dealers stand in line, as long as those dealers don't sell Wang An computer products, see what tricks they can play!
However, HP underestimated the influence of Wang'an, although Wang's sales channels were not as good as HP's. But it also has the contact information of some old customers, through telephone, Internet, etc., to take home delivery, directly help users to install, not only did not affect sales, but saved channel costs, more concessions to customers.
At the same time, compared with the channels of HP printers, the channels of VCD and Pangu computers of Xinye Electronics Group are more extensive, and through the influence of Xinchuang Electronics Group, many shopping malls that originally did not sell printers have promised to put Wang An's printers on the counter.
On PC, Apple and other office platforms, although HP still has an advantage. However, on the Pangu computer platform, Wang An's printers have risen rapidly and become the new leader!
At the same time, Wang An Computer also responded to the call of users of other platforms, saying that it would later withdraw printers compatible with PC, Apple and other platforms. Actually, it's not that hard, as long as you get the driver of the Apple and PC platforms, then. Wang An printer can be like HP printers at any time, killing different computer platforms!
In less than a week, as HP's sales division reported the bad situation.
Hewlett-Packard held an emergency meeting, and after that, HP's printer promotion advertisements began to be released wildly in the media across the United States.
Wang An Computer just budgeted $20 million, and HP increased the budget to $30 million!
In the printer war between Hewlett-Packard and Wang An's printer generation, the American media was crazy, and suddenly two fools came, who were simply the God of Wealth.