Chapter Eighty-Nine: Project Initiation
The first thing Li Zhong did when he went back was how to start the land according to his own ideas, including how to plan and design, how to maximize the use of this land, how to operate in the early stage, how to carry out sales work, and how to carry out the company's personnel recruitment.
Fortunately, now Yajing has come to help, she has worked in a real estate company before, and she has a lot of resources, such as design units, geological survey construction units, civil construction units, sales companies, relevant government departments, etc., and she has some understanding of these important links. This did Li Zhong a great favor.
The company's development qualification has been handled, now wait for Mr. Zhang's 10 million yuan of start-up capital, to pay off the balance of the land agreement, after the change of the owner of the right to use, first out of the land certificate, and then go directly to the bank for a mortgage, although this procedure is very slow, but at least can ensure that the project in the later operation of the funds sufficient. Then you can fully activate the project.
Li Zhong believes that the public opinion propaganda in the early stage must be sensational, so that the recognition of the outside world will be higher, don't wait for the house to sell before trying to find a way to build momentum, that is too passive. Li Zhong has participated in so many project sales before, and a lot of the time is when the property market begins to go downhill, and the bosses don't pay attention to it at first, and it's a little late later, because you are in adversity, and the surrounding real estate is also there, so everyone is basically in the stage of spending money to make money, the effect is not very obvious, and the consumption is not small.
Li Zhong is now on the road to rapid development from China's real estate start, and catching up with this gust of wind is enough for him to complete the original accumulation of capital.
Yajing did not disappoint him, and soon negotiated a sales agency company to be responsible for the packaging planning and public opinion publicity in the early stage of the project. Before the project was launched, it was vigorously promoted in front of the major office buildings in the LC area, and the gimmick of the future university town of SZ City was not built, and there were a lot of human resources. There are all kinds of talents, from cheap IT migrant workers to high-end scientific research doctoral students. No one is stupid, they all want to go to the building near the water to get the moon first.
Li Zhong's main task now is to find money, money, and money. The most critical part of a real estate project is money. Finance and real estate are like a couple, and without one it feels like the industry is incomplete.
His cousin also called him before saying that the current order has been scheduled for next year, and only one advance payment (after signing the purchase and sale contract, in order to show the sincerity of both parties, Party B will generally pay different proportions of funds to determine the goods) is more than 8 million. Now it's just a matter of making sure that the coal is well produced.
After Robin Li knew that he was engaged in real estate in Shenzhen, he expressed his strong support, because the dependence on industry on the Internet is like a person looking for a backer.
Now Li Zhong feels that he has the right time, place and people, and he can let go of his hands and feet. began to negotiate with some big merchants, of course, negotiators like Yajing were indispensable to help.
There are two comprehensive office buildings, two high-end residential buildings, and a clubhouse-style hotel, and the project is basically finalized. The subscription letter in the early stage was not signed well, and the cooperation agreement of 2 banks has been signed.
The design institute soon came up with a preliminary design plan, in Li Zhong's view, this is the kind of office building model that was popular more than 10 years ago, Li Zhong according to his own common business model after 15 years after full communication with the design institute, finally came up with a relatively satisfactory design plan. The façade of the office building has been changed to a glass curtain wall, and the night scene effect outside has also been changed to a streamlined one, which is completely different from the traditional model of hanging a row of lights on top of it. This idea has only been seen in American movies at the moment, and it is rare in China, and now Li Zhong wants to take the lead here.
When Li Zhong deliberately took this plan to the planning department with the company's engineering department personnel to report the regulations, he originally wanted to explain it to them, but he did not expect that the developed cities in the south are really advanced in government affairs and urban design, and expressed strong support for such buildings. (Under normal circumstances, the developer will finalize the preliminary plan of the building's floor height, number of floors, façade renderings, bird's-eye view renderings, night view renderings, etc., according to the basic requirements, and then submit them to the planning and management department, and they can only implement them after their consent.) )
Li Zhong also used Vanke's management concept of "short, flat and fast" to complete the preliminary stage of the project in the shortest possible time and complete the review of the drawings of the real estate. It took him 7 months to formally negotiate with the tenants to sign the pre-subscription agreement, the residential and office buildings are highly subscribed, and the funds are slowly starting to return, Li Zhong himself is a little bit unconvinced that the project can progress so quickly.
After Li Zhong completed the subscription of half of the real estate listings, he discussed with Chen Yajing and began to prepare for the opening. Now I need to go to Mr. Zhang again, seconded Zhang Feng to organize the sales company to plan a grand opening action.
Because Zhang Feng is the most suitable person to realize the "shouting control" sales method proposed by Li Zhong at the opening site at that time, he has experience after all.
Zhang Feng came here, with a look of reluctance, "Didn't you say that you wanted to bring me over? Why haven't I seen you pick me up for so long!" He deliberately pretended to be a little girl who was wronged.
Li Zhong really wanted to knock him on the head, thinking that you are still so cheap.
"Wasn't it inconvenient at the time, Mr. Zhang didn't treat you badly during this time, I ate and drank to raise you, you also know the scene at that time, I dug Yajing over, and then dug you over, how to explain to Mr. Zhang, this is not to dig the corner of the house. I'm not so thick-skinned, the position of planning director is reserved for you, what's the hurry, now let you take care of this sales company, you still don't want to!" Li Zhong teased him with an attitude that you don't like to come.
"Come on, come on, how can you be unwilling to come, what Mr. Li ordered, I am willing to come whenever I want, and stick a knife in my brother's ribs!" Zhang Feng swore a gesture of wanting to swear.