I'm going to graduate.

The professors finish their last class.

They also assigned their graduation theses.

The topic of the paper is how to formulate or diagnose the strategic system of the enterprise, including: strategic planning, business model, profit model, etc.

There are issues such as how to solve the pain points of talents, how to obtain corporate partners at low cost, how to motivate, and how to share corporate profits.

There are topics such as how to build your corporate culture and how to effectively integrate various resources, such as policy resources, government resources, social resources, etc.

What is the essence and core of Internet thinking, and how to use Internet thinking?

He wants to understand this topic, because this is the Internet era, and the Internet is changing the life of traditional enterprises step by step.

Ximing needs Internet thinking to make its own business bigger and stronger, rather than being fired by the Internet.

Internet thinking, this term was only coined after 2010.

In 2011, Robin Li occasionally mentioned this concept in some speeches, which means that it means to think based on the characteristics of the Internet, and his description is very fragmented, so it has not attracted attention.

On Zhihu, one of the major community websites in the Internet industry, the earliest questions about "Internet thinking" date back to 2011, but almost no one answered them at that time.

In 2012, Lei Jun began to frequently mention a related word - Internet thought, and for several years, Lei Jun has been trying to summarize the differences of Internet companies and conduct structural analysis. From his two articles, we can trace the changes in his thinking: "Two Long Exams on the Internet" in 2008 and "Arming Yourself with Internet Ideas" in 2012.

Lei Jun used the term in every public speech in 2012, but at first Xiaomi's influence was limited, and it did not attract follow-up from others, including the media, except for many rice fans.

In 2013, with the continuous improvement of Lei Jun's exposure, some self-media people such as Luo Zhenyu began to frequently mention "Internet thinking", and "thought" changed back to "thinking", and news reporters also began to quote this word.

On November 3, 2013, the news network released a special report: What does Internet thinking bring?

On November 8, 2013, Ma Huateng spoke at the Daolong Salon, concluding with the word Internet thinking: the Internet has changed the music, games, media, retail and financial industries, and the spirit of the Internet will change every industry in the future.

Successive citations from industry leaders and news broadcasts quickly pushed the term to the forefront. After that, as we saw, all kinds of media waved their flags and shouted, and various interpretations became increasingly noisy, and it was not lively for a while.

Why is the term "Internet thinking" able to climb the altar?

The popularity of this term is directly due to the growing scale of some enterprises, Tencent's market value of hundreds of billions of dollars, Xiaomi's valuation of hundreds of billions of dollars, practitioners have begun to become more and more confident, on the surface, they need a word to unify the difference from traditional enterprises, to distinguish their identity.

But on a deeper level, it's not that simple.

The most important thing about every great leap experienced by human society is not material catalysis, or even technological catalysis, but the essence is the iteration of thinking tools.

Jenny Spinning Machine went from a new technology to changing the textile industry, and then to what was later defined as the beginning of the Industrial Revolution, influencing the economic landscape of the East and the West, and the same is true of the Internet.

In the 14th century, with the development of factory crafts and the commodity economy, the "human-centered" Renaissance ideology arose in various Italian cities, and then spread to Western European countries, and flourished in Europe in the 16th century. Advocate the spirit of humanism, affirm the value and dignity of human beings, advocate the purpose of life to pursue happiness in real life, advocate individuality, oppose ignorant and superstitious theological ideas, and believe that people are the creators and masters of real life.

The Renaissance brought a period of scientific and artistic revolution that opened the prelude to modern European history and is considered to be the boundary between the Middle Ages and the modern era. Marxist historians consider it to be the dividing line between the feudal era and the capitalist era.

This Internet revolution and the Internet thinking behind it are triggered by the speculation of people like "product managers".

The most typical product manager is Steve Jobs, the founder of Apple.

He didn't have a really great material invention, neither the personal computer nor the smartphone was original, but his greatness was in defining the role of "product manager" and using "Internet thinking" to the extreme.

Nowadays, this thinking is no longer limited to the Internet, and like the "Renaissance" in human history, this kind of thinking is gradually spreading and has begun to have a profound impact on the entire era.

Not only product managers or programmers, but all traditional businesses will be influenced, reshaped and even subverted by this wave of Internet thinking, and this valuable intellectual wealth will benefit all industries that are well known to mankind.

Today's era is in the "post-industrial era" of the third industrial revolution, which means that the industrial age is transitioning to the Internet age.

The standard mode of thinking in the industrial era is: mass production, mass sales and mass dissemination, and the three "big" can be called the "trinity" of enterprise management in the industrial era. In the era of industrialization, what was scarce were resources and products, and resources and production capacity were regarded as the competitiveness of enterprises. But in the age of the Internet, these three foundations have been deconstructed.

Business thinking in the Internet age is a democratized thinking.

Consumers have become producers and disseminators of media information and content at the same time, and the model of inducing consumption behavior through one-way broadcasting and manufacturing of popular commodities through buying media has not been established, the power of producers and consumers has changed, and the era of consumer sovereignty has truly arrived.

Xi Ming began to prepare for the thesis.

In the era of the Great Internet, the Internet is naturally mobile. Moreover, this "big interconnection" network is a new operating platform for all industries, all enterprises, and all organizations in the future, and this network is becoming a new operating system for future business and detonating a new business revolution.

The development of the Internet makes interaction more efficientThe essence of the development process of the Internet is to make interaction more efficient, including the interaction between people and human-computer interaction.

The Internet has gone through three eras, the portal era.

The typical feature is the presentation of information, which is basically a one-way interaction.

From 1997, when China's Internet officially entered the commercial era, to 2002, the representative products include Sina, Sohu, NetEase and other portals.

, the search/social era.

The typical feature is UGC (user-generated content), which enables two-way interaction between people.

Fang Xingdong created Blog China, which opened the era of user-generated content, typical products such as Sina Weibo, Renren and so on.

, the era of great interconnection.

The typical feature is many-to-many interaction, which includes not only human-to-human, but also human-computer interaction and the interaction of multiple terminals.

The beginning of the mobile Internet, represented by smartphones, will prevail in the era of the real Internet of Things.

At the beginning, it was only the beginning of the era of the great Internet, and the real 3.0 era must be the era of intelligent life based on the Internet of Things, big data and cloud computing, realizing the state of "each individual, always connected, each taking what he needs, and real-time interaction", and it is also a new business civilization era under the guidance of "people-oriented" Internet thinking.

Many people will find that the Internet has brought people a lot of surprises, such as the successful Baidu, Xiaomi, Tencent, Alibaba, but more companies are confused.

Overwhelmed.

Out of the game.

Because they didn't follow the trend of the Internet.

The internet is becoming one of the real infrastructures of modern society, just like electricity and roads. The Internet is not only a tool that can be used to improve efficiency, it is the infrastructure to build the future production mode and lifestyle, and more importantly, the Internet thinking should be the starting point of all our business thinking.

Nowadays, enterprises want to be Internet-oriented, and every enterprise must have Internet thinking. In the future, if you don't think about problems in the way of the Internet, you will not be able to compete in society.

The Internet has changed from a tool to a state of thinking, a culture, and a state of work and life.

After finding a large number of paper materials, Xi Ming began to explain what Internet thinking is and how to use Internet thinking to make his own enterprise bigger and stronger.