Today, to see whether an industry has potential, it depends on how far away it is from the Internet.

Xi Ming began to work on the topic of Internet thinking.

The most important thing about every great leap experienced by human society is not the catalysis of material or technology, but the iteration of thinking.

Nowadays, the era of the Internet has come, and Internet thinking should become the starting point of all business thinking of human beings, and the essence of Internet thinking is that business returns to human nature and pays more attention to the value of people.

At night, the room was quiet, and Xi Ming was engrossed in thinking.

He intends to elaborate on the core concept of Internet thinking from eight aspects.

The first and foremost point of Internet thinking is user thinking, which is the most important point.

That is, in all aspects of the value chain, it is necessary to consider the problem "user-centric".

From all aspects of the entire value chain, establish a "user-centric" corporate culture, and only a deep understanding of users can survive.

That is, to find users first, and then develop products according to the needs of users.

As long as there are a large number of users, anyone will buy whatever they sell, it is just a matter of probability.

Therefore, the user is the most critical, and although the product is also important, it is not as important as the user. Because products are everywhere, as long as you have users, someone else's product can be used for you.

User-centric.

There are three rules to follow: First, those who get the "sling" win the world.

Successful Internet products have captured the needs of the "silk group" and "grassroots group".

The second is to sell a sense of participation. Customize products on demand and optimize products with user engagement.

The third is the supremacy of experience. The user experience starts with the details, allowing the user to perceive and exceed the user's expectations and bring surprises.

The second thinking of the Internet is the flow thinking, traffic means volume, and volume means volume.

"Where the eyes gather, money will follow", traffic is money, traffic is the entrance, and the value of traffic is needless to say. There are two rules to follow: one is that it is free to charge better. The second is to persist to the "critical point" of qualitative change.

As long as the number of active users reaches a certain level, any Internet product will begin to produce qualitative changes, thereby bringing business opportunities or value.

The traditional way of operation is to sell directly to customers, and if you buy a product, you are a customer, which is the user thinking mentioned in the first point, only if you don't buy the product, you have nothing to do with the enterprise. And the Internet thinking is to first get users for free, or at a low price, and then generate customers from users.

For example, QQ has hundreds of millions of users, and customers who buy memberships, yellow diamonds, green diamonds and other services are all generated from free users.

Baidu Search has a large number of users, and the customers who advertise on Baidu are usually also users from Baidu.

Thinking about problems with traffic thinking is QQ, a means to occupy the Internet.

In the end, after a long time, it will be useful for your products, such as QQ has trust, and then many people take the initiative to open members, yellow diamonds, green diamonds and other services, although Tencent does not have salesmen to do sales, but the daily income is astronomical.

The third point at the core of Internet thinking is simple thinking.

In the Internet era, the information is exploding, and the user's patience is becoming less and less, so it is necessary to catch him in a short time. There are two rules to follow: one is focus. Only by focusing can we have the power to achieve the ultimate.

Apple is a typical example, in 1997 Apple was close to bankruptcy, Qiao gang leader returned, cut 70% of the product line, focusing on the development of 4 products, so that Apple turned a profit and came back to life. Even in the 5s, there are only 5 iPhones.

The second is simplicity. In terms of product design, subtraction should be done. The appearance should be concise, the homepage is always a refreshing interface, the appearance of Apple, the appearance of Tesla cars, are all such designs.

The fourth point of Internet thinking is the ultimate thinking, the ultimate thinking, which is to achieve the ultimate in products, services and user experience, and exceed user expectations.

It's about creating products that make users scream. Screaming means that the product must be made to the extreme, beyond the user's imagination to make it scream.

There are three methods: first, "the need should be grasped accurately" (pain point, itch point or excitement point); second, "you have to be ruthless" (to do the limit of your own ability); Third, "management should be closely watched" (the product wins the world).

Service as marketing. Create surprises for your customers. We provide meticulous and personalized service from the customer's point of view.

The fifth point of Internet thinking is iterative thinking, constantly upgrading and transforming its own products.

A product developed by a traditional enterprise may have to be sold for many years, and the speed of upgrading is usually slow. Internet-thinking enterprises are always studying user needs and constantly releasing upgraded products to better meet user needs.

For example, Apple mobile phones and Xiaomi mobile phones are constantly upgrading to new versions. For example, various client software is often upgraded to new versions to make more functions or make the experience better.

It's a human-centric, iterative, step-by-step approach to development that allows for shortcomings, trial and error, and continuous iteration to improve the product.

Sixth, Internet thinking, social thinking. The core of social business is the network, and the customers faced by the company exist in the form of the network, which will change the entire form of enterprise production, sales, and marketing. There are two rules to follow: First, make good use of social media. The second is crowdsourcing collaboration. Crowdsourcing is an Internet collaboration model with "swarm thinking" and hierarchical structure as the core. We must think about how to use the external brain, and without recruitment, we can "enter the world's talents".

Seventh, platform thinking.

The platform thinking of the Internet is the thinking of openness, sharing and win-win. The platform model is most likely to become an industry giant. Among the world's 100 largest companies, 60 companies derive their main revenue from platform business models, including Apple and Google. There are three rules to follow: First, create a win-win ecosystem for all parties. The second is to make good use of existing platforms. The third is to make the enterprise a platform for employees. Let employees become real "entrepreneurs" and let everyone become their own CEO.

The eighth point is what Professor Pan Yong talked about in his last class, cross-border thinking.

With the development of the Internet and new technologies, the boundaries of many industries have become blurred, and the tentacles of Internet companies have become pervasive, such as retail, books, finance, telecommunications, entertainment, transportation, media, etc. There are two rules to follow: one is to bring the "user" to order the princes. The second is bold and disruptive innovation.

A truly powerful enterprise must be an organization that holds user and data resources and dares to innovate across borders.

Under the Internet thinking, a truly awesome person must be a cross-border person who can find his own coordinates at the intersection of technology and humanity at the same time. Xi Ming strongly agreed with Professor Poon's views in the last class.

Internet entrepreneurship, if you don't dare to cross the border, someone will come across the border to rob, if you don't cross the border, others will let you "cheat"!

At the end of the paper, Xi Ming wrote: The content of the entire Internet thinking can be summarized as user first, experience first, service first, and platform first.

With Internet thinking, we can be invincible in the Internet + era.

Xi Ming is going to revise it, but his head is a little wooden, and he can't read what he wrote at all, so it seems that he will only revise it tomorrow.

The human brain is very strange, if you don't think often, you will become stupid, but if you use it for hours or more than ten hours at once, your brain will become very dull, and you don't know how to think without taking a break.

Looking at the time, I wrote my paper until half past one in the middle of the night.

The two-year low-key, silent EMBA president class has finally come to an end.

Every successful person has a time of silence. Only by enduring that period of loneliness, loneliness, and desperate hard work can we taste the sweetness of success.

In the past two years, I have benefited a lot from the silent study of further study.

Xi Ming feels that his head is full of knowledge now, and he feels confident to control his company!