Chapter 0147 - Cutting off foreign aid
After sending Secretary Yang away, Su Yang received a call from Ren Qingqing in the business center.
Since the last time they competed for foreigners, whether it was Su Yang's side, or Huamei's and Kaiyu's side, a flow of people had been discovered.
The electronic billboards outside the railway station, plus the full pick-up and drop-off of the station bus, as well as the purchase of some pick-up staff at the entrance of the railway station, will definitely be able to grab a lot of people returning to their hometowns before the Spring Festival.
But there is a problem, if the investment is too large, the profit will be lowered.
Even Su Yang only contracted all kinds of advertisements at the beginning, and he withdrew little by little after a few days.
Several other companies can only lose money if they do this, because their three- or four-fold house prices are already at a loss.
"Hmm? You're saying that Huamei and Kaiyu have jointly taken over the electronic screen of the train station, which can cut expenses. ”
Ren Qingqing's news, although it was a bit surprising to Su Yang, was still reasonable, after all, he drove the hotel to the door of Kaiyu.
Huamei and Kaiyu's current attitude is that even if I lose a lot of money every day, I will cut off the traffic of your Suyang.
However, Su Yang really admired what means Ke Ziming used to pull Huamei in to cushion his back.
"Yes, and I found out that it was a 24-hour rotation until the Chinese New Year. ”
"And the bus has also increased by 2, the reception staff has also increased a lot, free pick-up, Huamei and Kaiyu are public these people and cars, share the expenses. ”
"Many people who go home see the advertisements on the big screen, especially the four-star hotel with three or four discounts, and return the car to pick up and send the car, many people get into their car, and Wanghu can only occasionally pick up foreigners. ”
Ren Qingqing was very anxious on the phone, obviously wanting to apply for a budget with Su Yang, increase advertising and personnel and vehicle allocation, so as to have a beautiful head-on battle with Huamei and Kaiyu.
It may also be that other departments are getting busier and busier as the New Year approaches, especially the catering department is about to enter the peak period of Chinese New Year's Eve dinner and wedding banquet.
On the contrary, the business center was too idle without conference reception, which made Ren Qingqing a little anxious, and automatically asked Ying to take down the matter of picking up passengers at the train station.
As a result, he was not proud of receiving foreigners for a few days, and the guests who returned to their hometowns were taken down by the other party.
"You write a budget request, and after I approve it, the finance department will give you a budget. Wanghu continues to promote foreigners, and the rest of the budget is mainly based on cloud apartment hotels. ”
"Aren't they attractive with three or four discounts? You can just pick up the car and send it away, and stay for free. ”
Before hanging up the phone, Ren Qingqing was a little worried about whether the free check-in was too frustrating, and she was not very clear about the free mode on the cloud side.
For the cloud, I am not afraid that everyone is greedy for cheap, but I am afraid that I am not satisfied with the free cost.
However, just the train station was not enough, Su Yang called Bai Anjiang over and asked him to take the people from the sales department directly outside the two hotels of Kaiyu and Huamei, and advertise free accommodation.
"Boss, isn't this too ruthless? You don't leave a way for others to live, you can't force people to make four-star hotels free of charge, right?"
Although Bai Anjiang was quite willing to do this, he was also mourning for Huamei and Kaiyu.
Free check-in, this lethality is super powerful, and it's really free check-in, the service attitude is good, and the word-of-mouth spread is quite good.
"If you are told to go, what is so much nonsense, do you want a year-end bonus?"
Su Yang scolded with a smile, and Bai Anjiang immediately ran away happily.
This kind of beating of water dogs, Bai Anjiang is particularly handy.
Maybe it was because after Ren Qingqing got the budget, he rented another billboard at the train station to advertise free accommodation.
It may also be the reason why Bai Anjiang launched the sales department and blocked it directly outside the gate of Huamei and Kaiyu.
It's just afternoon.
Huamei and Kaiyu suddenly couldn't stand it.
have been lowered to two discounts, and the cheapest room type can even be checked in for only 100 yuan, and free pick-up and drop-off.
But when Su Yang got the news of Ren Qingqing, he almost didn't laugh out loud.
"This is too petty to be angry, either just bite three or four folds and don't let go, or simply free it. ”
"What do you think about the guests in front of you? ”
It may be that Huamei and Kaiyu suddenly realized this problem.
Just 2 hours later, Huamei and Kaiyu took down their previous advertisements and replaced them with the slogan of a free hotel.
And that's not all!
This time, Huamei and Kaiyu not only started to promote at the train station, but also contacted many local WeChat public accounts, self-media, and news media to start a round of full-scale bombing.
Those public accounts, self-media, and news media immediately played extremely exaggerated headlines as if they had been beaten with chicken blood.
Free stay in a 4-star hotel without a penny!
These 2 four-star hotels are completely popular, and they don't want a penny!
My husband and sister-in-law were not at home during the New Year, and I went to these 2 hotels without telling my family, and my wife actually praised them!
Especially the last self-media headline advertisement, Su Yang has a toothache to watch.
"Boss, they won't pay the guests back in the future, right?"
When eating in the cafeteria in the evening, Bai Anjiang showed Su Yang the advertisement on his mobile phone.
"No, unless they're well fed. ”
"We can do it for free because we can continue to make money selling sleep pillows, detergents and seasonings. They are Huamei and Kaiyu free, and the two families lost nearly 90,000 yuan a day. ”
Su Yang roughly calculated, compared with their previous normal winter six or seven folds, each family lost at least more than 40,000 yuan a day.
"Kaiyu, I won't say it first, that gorgeous hotel doesn't dare to spend so much at all. The loss is more than 40,000 yuan a day, and the loss is 100,000 yuan a day in the peak season, and the loss is 10 million or 20 million yuan that year. ”
"She, Zhang Lan, is only a major shareholder who accounts for 50%, and those small shareholders together also have 50%, can she agree to Zhang Lan tossing Huamei Hotel like this?"
Speaking of this, Su Yang suddenly came back to his senses.
That's right, unlike Kaiyu Hotel's Ke Ziming's father, who alone owns 70% of the shares, Zhang Lan's position in Huamei Hotel is actually very unstable, and it is also the weakest link among the three hotels.
"Go and remove the sales staff of Kaiyu, and first go all out to take the Huamei Hotel. ”
As soon as Su Yang spoke, Bai Anjiang immediately took a few bites of food and left in a hurry.
Bai Anjiang also figured out this key point, Ke Ziming could cover the sky with one hand at the Kaiyu Hotel, but Zhang Lan didn't dare to fight endlessly for free.
After Bai Anjiang left, Su Yang didn't do more than this.
Immediately contacted Han Yi.
"Su Yang, it's awesome, it's actually forced that Huamei and Kaiyu are free, I guess Ke Ziming's face is green. ”
As soon as the phone was connected, Han Yi immediately burst out laughing on the phone.
Su Yang didn't answer, but asked: "Do you want to take the building of Huamei Hotel as well?" ”
Han Yi was not stupid, and he understood what Su Yang meant in an instant: "Are you going to clean up Huamei first?"
"Yes. The two are united, and all costs are shared separately, and the pressure on Kaiyu is not so great. But if Huamei falls ahead of schedule, the cost of Kaiyu's marketing expenses will rise sharply, and the pressure on Kaiyu will be greater. ”
Su Yang's flowers made Han Yi ponder on the other end of the phone, and then said, "You wait for me, I'll check the real estate near Huamei." ”
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PS: There is 1 chapter in the evening, and I thank the alliance leader for the reward of 100,000 starting coins for the night sleep