Chapter 471: Times Have Changed (Fourth Update, Ask for Subscription)
Zhejiang, Jiangsu, and even Guangdong provinces have signed contracts with Japanese manufacturers, and if they breach the contract, the amount of compensation is roughly equal to the cost of introducing the production line.
However, if it is forcibly introduced and put into production, according to the current trend of large price reductions of domestic CRT TVs, the profit prospects are not good.
Therefore, many joint venture manufacturers and even local officials have come to try to do the work in Shenzhen, hoping that Shenzhen will put some pressure on Mr. Lin to stop dumping at low prices.
But Shenzhen is definitely the beneficiary, I can't wait for the country's TV production capacity to go bankrupt and go out of business, to make more market space for the plasma and LCD industry chain in Shenzhen, how can it be possible to give these people face? So, basically, they are all playing Tai Chi, and the weather is good today, do you want to go out to sea to fish or something like fooling the past.
It's hot here in Shenzhen, do you want to go to the beach for a swim?
Since the butt determines the head, the GDP contributed by Mr. Lin's industry accounts for the majority of Shenzhen's current economic growth, so it is absolutely impossible for Shenzhen to drag Mr. Lin back.
And the new venture electronics, Philips, new Apple, Konka, Changhong and other manufacturers have also built a new alliance of the plasma camp during this time.
Compared to the plasma alliance formed by the five major Japanese manufacturers, this alliance is a bit loose. However, relying on the bond of the new entrepreneurship department, the situation has barely become five against five.
"I don't bully people, five against five, it's fair!" Lin Qi said with a smile.
……
In May, the new Apple's NTV plasma TV, which was allowed by Lin Qi for the first time, entered the domestic market.
Originally, Mr. Lin and Jobs reached an agreement that the NTV market was limited to the North American market, and later, Jobs paid $100 million to gradually increase the sales license rights in the European market.
The Chinese market was originally not ready to let NTV in, so although NTV's core components are completely produced in China, the United States only has sales and after-sales, and there is no half of the manufacturing plant. However, so far, there is absolutely no NTV sales channel in China.
A small number of NTVs that are exported to domestic sales, because they are in English, are very headaches for users.
Now NTV is allowed to be sold domestically, and in fact, it does not need to be imported from the United States, but has signed an agreement with Steve Jobs. In China, for each unit sold under the brand of NTV, NTV will be given a profit of 50 yuan. Since, production, transportation, sales and after-sales do not need NTV to intervene and make money lying down.
Moreover, if Jobs disagrees, it will not be affected.
After all, NTV is just a brand, and without the NTV brand, Lin Qi has enough technology and industrial chain resources, and it can be posted to other big brands casually. It's great to get Philips to allow the sale of plasma TVs under the Philips brand in China.
Of course,NTV is not useless,Jobs's team specially developed a smooth TV operating system,Although the performance is not as good as the computer,But because the optimization is better,So,The simple operation is very smooth。
Moreover, in terms of exterior design, Jobs' team did not say anything.
Jobs was also a decent person during his lifetime, and the Apple and other products he designed could have average performance and old technology, but there was absolutely nothing ugly. After the death of Steve Jobs, the design of mobile phones and tablets is no longer as beautiful as before.
NTV was developed by the Steve Jobs team, although many of the hardware technologies were provided by the New Venture Department, and the production was also contracted by the New Love Industrial Group. However, the exterior design is by no means pretended, and Jobs's team regards the shape of NTV as the most important research and development direction.
"Is the plasma TV so thin? And the color is also very saturated, I don't know how many times stronger than the big TV in our house. A female customer covered her mouth in surprise when she saw the TV, as a housewife, she has the most contact with the TV on weekdays, if there is no better TV to compare with now, maybe she will not feel that her TV is not good.
However, now using plasma technology, the resolution is as high as 720PNTV TVs, and the traditional CRT color TV resolution is only 300~480P TVs.
The effect of such a contrast is very obvious,In the minds of consumers,A concept is quickly formed——CRT TV technology is really very backward。
"But I don't know how much, the price is still covered, it should be very expensive. Another person said with some regret, he also likes plasma TV, but because the price has not been announced, so he thinks the price should be particularly high.
"Hello customers, we are the domestic agent of the new Apple company in the United States. The so-called new Apple company sells televisions. Compared with the previous Apple computers, they were all founded by Steve Jobs. Previously, there was an internal bargain in Apple Computer in the United States, and the shareholders and management colluded, so that the founder Steve Jobs drove out the Apple computer company he founded. And after Jobs was kicked out of Apple, it was the TV set produced by the new Apple company, relying on its combination of computer technology and high-definition plasma display, it quickly became popular in Europe and the United States, and became the best TV set of the times!
"What, a 27-inch plasma TV is only 3,500 yuan?!"
"What, the domestic price is only 3,500 yuan, and the current price in the United States is at least more than 1,000 US dollars!" After the price tag was applied, the customers went crazy, they originally thought that such a big screen, no matter how cheap it was, would cost seven or eight thousand or even tens of thousands.
After all, plasma TVs are now a much better premium than CRTs!
Comparing CRT TV and plasma TV on the spot, the audience clearly felt the advantages of plasma TV.
"You read that right, NTV's limited version of the 27-inch in Chinese mainland costs only 3,500 yuan, and the reason why it is so cheap is because NTV's production line is not in the United States, but in our Xinai Industrial Group in Shenzhen, China." It is precisely for this reason that our domestic sales avoid logistics, tariffs and other losses, plus, the Chinese market special customized version, the function is not much different from the international market, but only provide Chinese operation interface, give special discounts. That's right, this special offer is limited to the Chinese version of the operation interface, and all other language versions of NTV are sold more expensive than those sold in the Chinese market!" The host was actually a little stunned, he didn't know that the price would be set so low before he came, "Due to the advantages of technology, large-screen plasma TVs have lower manufacturing costs, so the larger the size, the stronger the cost-effective advantage over CRT! Not to mention color, clarity and so on, we are technology of different eras, at least 30 years ahead of CRT!" What's more, it's not just a TV, it also has VCD capabilities, and you can even play some NTV platform compatible games!"
"I want to buy one, can I?"
"I've wanted to buy it for a long time,27Inch CRT TV,It seems to cost more than 6000,Plasma is cheaper。 ”
The audience almost wanted to go on stage to snap it up. Of course, there wasn't much stock on the scene, so a lottery was drawn. There are hundreds of users on site, and only 50 units are in stock.
Whoever is lucky, hand over the money with one hand and get the goods with the other, if you are unlucky, then wait until it is mass production.
However, NTV production capacity cannot even meet the needs of European and American users, and how much inventory is there to meet domestic consumers.
Therefore, taking NTV out is just to knock on domestic TV manufacturers and let them know that times have changed...... The development of garbage picking may work in some industries where technology is not changing rapidly. However, in the consumer electronics industry, where technology is changing with each passing day, it simply does not work!