Chapter 472: Local Protectionism (Fifth Update, Asking for Subscription)
After the hype of the media and Lin Qi's own publicity and planning, plasma TV was in the limelight for a while, and consumers who originally planned to wait and see for a while planned to buy plasma TV.
"Is the new Apple's NTV in stock?"
"Sorry, it's out of stock. However, Konka Plasma is still in stock. The price is 200 yuan cheaper than NTV, 27 inches, and you can get it for only 3298 yuan. ”
"Konka? I haven't heard of it, is it reliable?"
Plasma display technology was invented by the Xinchuang Electronics Group, and NTV is an American brand, but it doesn't have to be manufactured by Xinai Industry? More than 300,000 employees of Xinai Industry do not manufacture products themselves, but make them specifically for others. Computers, office chairs, televisions, arcade machines, handheld computers, everything can be built, such an awesome company is also a subsidiary of Xinchuang Electronics Group. Konka's TVs are partly produced by themselves, and partly produced by Xinai, which is to supply NTV. ”
After such an explanation, many consumers quickly accepted Konka.
Simple books, taking NTV out to promote, just hanging sheep's heads.
What really wants to sell is from manufacturing to branding,It's a purely domestic Konka plasma TV。 Of course,Changhong plasma TV,For the time being, it has not been mass-produced。 After Changhong Plasma is listed, the new entrepreneurship department will also look at the allies and include Changhong in the marketing system.
Basically, public opinion in the domestic TV consumer market has changed rapidly.
Many consumers originally only knew about color TV,But,After some publicity,Many people know that the CRT color TV screen display is very blurry,At most480P,And when the signal is not very good,300P is not the picture quality。
In contrast,Plasma TV easily reach720P,The picture quality of the two TVs is compared together,A fool will choose a CRT TV。
At present, Konka has a monthly production capacity of 10,000 plasma units. As for Changhong, it will take the second half of the year to be able to ship in small batches and mass production next year.
However,According to the current trend,The layout of plasma must be right!In the case of mass mass production of plasma,CRT TV will be finished sooner or later!
……
"I think we should talk to Lin Qi, and if he continues to toss like this, our production line will definitely collapse, and the things produced will not be sold, won't this force us to go bankrupt?"
The provinces that introduced the Japanese production line were about to cry at this time, they knew that CRT was not an advanced technology, but who expected that it would be so soon to encounter a cruel competitive situation.
"Lin Qi's move is probably going to offend the magistrates of various provinces in China, after all, the wrong introduction of CRT TV production lines is a stain on their political performance. Therefore, even if the plasma technology is advanced and the price continues to decrease, it is estimated that the place where our Japanese CRT production line is introduced will still adopt local protection policies to escort the production capacity it has introduced!
Of course, there is a saying that the enemy of an enemy is a friend, and although Japanese manufacturers sometimes compete with each other for the market, they sometimes secretly form alliances to jointly squeeze the opponents of other countries.
After the war, Japanese companies adopted this kind of domestic brand, although their domestic brands would be in civil war, but at the same time, they took Japanese manufacturing as a whole and helped each other to form a tacit understanding to defeat European and American competitors.
When Japanese companies stand alone in some fields and the share of European and American manufacturers is negligible, it will be a civil war between Japanese manufacturers themselves.
For example, in the 70s, Panasonic and Sony's video recorder technology standard war broke out after Japanese manufacturers had become the mainstream of the video recorder market.
Of course, in the 80s, VCDs came out in advance, and cheap VCDs quickly put VCRs into the cold palace. Even now, in Japan, Europe and the United States, video recorders are non-mainstream products. Expensive machines that are only used if you want to record a show on TV.
In fact, if you don't consider the timeliness, the cost of recording a TV program on a blank cassette is more expensive than buying a VCD directly on the market.
It's just that for some viewers in Europe and the United States who pay attention to live sports, recording sports games is time-sensitive. These users, who don't care about the cost, have become a minority of hardcore video recorders at present.
However, if we wait until the future, when the price of hard drives drops and it is more convenient to use hard drives to record and store content, the videotape will still be completely destroyed.
"We'll just wait to see the show. At this time, the two pinned their hopes on China, intending to let those local officials and Lin Qi eat dogs.
It turns out that their guess was right, and it didn't take long for plasma TVs to go on sale.
In many provinces in China, there have been reasons for local governments to forcibly let NTV and remove it from the shelves, because they have not officially obtained the sales license from the local authorities.
The Konka brand is subject to market research in the name of malicious dumping. Not only Konka's plasma TV has been investigated, but also, CRT TV has also temporarily stopped selling in some provinces in the name of malicious dumping.
At the same time, CRT TVs of major TV brands have also taken the opportunity to start raising prices again.
"The last time I watched this 32-inch TV, it was still 3,500 yuan,Why is it 5,500 yuan now?" The reason why customers didn't pay for it is that the price of CRT TV has risen a lot,Probably because they were hurt too hard by plasma TV a few days ago,They are eager to recover the benefits they lost before。
And plasma TVs have no place to buy them now, so they think that their CRT TVs are unique, and they will naturally increase in price, but the increase is too harsh, and many people can't accept it at all.
"Love to buy or not, plasma TV technology is not mature, does not meet a number of domestic production standards, is an unqualified product. Although we are expensive, it is a qualified product, anyway, if you don't buy it now, the price will increase in two days. "The salesperson is also very bullish,There were too many grievances a few days ago,Their sales window door is full of birds,Those consumers don't even look at them,Now it's okay,Unless they can resist not buying a TV,Otherwise,It's not like you have to buy these CRT TVs obediently。
Moreover, I didn't buy it when the price was reduced to 3500 before, but now it's 5500!
In the market, there is no cheaper than this, because the malicious dumping manufacturers are being investigated by the provinces!
Most customers choose not to buy, but at present, there are still few entertainment methods in China, and TV sets are just needed by many families to improve the quality of entertainment.
"Mr. Lin, many provinces in China have issued local protection policies for televisions! Moreover, Philips is in a hurry, if it can't sell plasma TVs in the Chinese market, then it will temporarily withdraw from the Chinese market and only do the international market!" The secretary hurriedly ran in and told the bad news.
The protection policy of the local government is very normal in Lin Qi's view. Even in the 21st century, many local governments have introduced protection policies, such as giving additional subsidies to local enterprises, and returning the original tax revenue to local tax-paying enterprises in the form of subsidies. What's more, the local government has set up a series of unreasonable rules to exclude foreign enterprises from competing in their products, so that local enterprises can gain a moat.
For example, later new energy vehicles, solar power generation and other industries that rely on subsidies to make profits have formed layers of local protection barriers. In addition to getting users to buy the major brand manufacturers in the market, the more important thing is that they need to get the local government. If there is no policy to take care of it, it is impossible for many industrial investments to be profitable in the local area.
As for Philips,It was also after receiving some notices in China,I feel that instead of waiting for the policy to thaw,It is better to sell the product internationally,Not only is the price of plasma TVs in the international market more expensive,More profits。 Why bother in the Chinese market, selling at a low price, is still subject to layers of restrictions.
"MD, don't have such patience?" Lin Qi couldn't help but be angry when he heard this, this is still an ally.
At the beginning, Xinfei Electronic Technology, which cooperated with Philips, was forced by Philips to make Philips net a market value of $20 billion.
Philips has struggled for more than a hundred years, but it is not as good as the results of seven years of cooperation with Mr. Lin. As a result, the new project partner is so impatient?
If these so-called allies can only share prosperity and prosperity, they cannot overcome hardship. After encountering an incident, it is easy to vacillate one's position! Then, one can only be regarded as a friend of wine and meat, not a real hardcore.
Comparatively speaking, Jobs's new Apple is much more righteous, even after the current troubles, it doesn't matter. After all...... The new Apple's NTV mainly relies on the American market and the European market. The Chinese market is not Jobs's favor, and the reason why it cooperates with the strategy of Xinchuang Electronics is only to give Lin Qi a face.
Because Jobs attaches great importance to Lin Qi's face, even if the Chinese market is not profitable, he doesn't care at all.