Evening, November 11, 1981. Pen ~ fun ~ pavilion www.biquge.info

Shenzhen, Lin Qi Villa.

Lin Qi is enthusiastically discussing with China State Construction Company to build a large wine cellar dedicated to wine storage.

Although Lin Qi drinks relatively little, the top liquor in China is too cheap now, and collecting famous liquor can be regarded as an investment with a fairly high rate of return. In this era, the national liquor Moutai has long been sold at 8 yuan, and the wages of most urban workers in China are dozens of yuan, and the Moutai in many shopping malls is unsalable, and it has become aged Moutai in the warehouse.

Lin Qi is very interested in these shopping malls, supply and marketing cooperatives and other unsalable Moutai in any retail channel. Although he did not specifically collect it, Lin Qi casually said a few words to the local officials in Shenzhen, and began to name the cadres at the grassroots level, contact the state-owned shopping malls throughout Guangdong, and sell the unsalable Moutai, Wuliangye, and the like, and the older the better.

Not long ago, Lin Qi was stunned in the face of a truckload of Moutai and Wuliangye, a lot of wine is even aged wine in the 60s, if it is brought to the 21st century, it will be auctioned at auction, and the auction price is not uncommon for hundreds of thousands or even millions of yuan. But now, according to the market retail price, including shipping, Lin Qi pays 10 yuan per bottle of wine, and the best Hong Kong dollars, and can be moved to his home as a collectible in tons.

Of course, Lin Qi did not specifically let people collect it, and also specially explained that if the wine is aged, only Moutai and Wuliangye for more than five years old, and not for those who have just left the factory for less than one or two years. In this way, the bureaucrats in Shenzhen also sent him more than 10 tons of Moutai and Wuliangye. The cost paid is only more than 200,000 yuan. Because there was so much wine in the collection, Lin Qi had to think about building a place to store wine.

"Boss, the first day shipment of Zhangyu 1 exceeded 150,000, which was the shipment at noon, and the shipment had been completely stopped by the afternoon. Liu Zhendong said excitedly.

"It's ok. Lin Qi nodded and asked, "How much does the game cartridge ship?"

"In addition to the set of cassettes that come with each handheld, the number of cassettes that players can purchase has reached 200,000. Liu Zhendong said.

"In the future, the direction of efforts is to expand the shipment volume of the first-generation console of Zhangyu, and cultivate third-party game developers. Lin Qi said with a smile.

"Boss, in fact, our own R&D capabilities far exceed those of third parties. Liu Zhendong said, "Why should this money be shared with others?"

"Stupid!" Lin Qi scolded with a smile, "In ancient times, the big landlord kept annexing land, and there was a lot of fertile land in his family, so why didn't he hire more long-term laborers to cultivate it?"

"This is because tenant farmers who rent crops are more motivated to produce than long-term workers. Long-term workers are guaranteed in drought and flood, and no matter how the fields are planted, they are all paid the same. Liu Zhendong said after thinking about it for a while, "And the tenant farmers have to pay expensive rent, and the pressure of cost and profitability is passed on to the tenant farmers. ”

"That's right. Lin Qi said, "Handheld consoles, like home console games, are the core of the platform! In other words, in ancient times, the landlord owned thousands of acres of fertile land, and these lands were the platform." We have a handheld platform, or all the games are developed by ourselves, and the risk of profit and loss of each game is borne by ourselves. Or, we do the platform-based, develop a small number of games by ourselves, and most of the games are done by third-party game developers, as long as we develop games on our platform, we have to share the bill. ”

"It's no different from landlords and tenant farmers. Liu Zhendong complained.

"Yes! From ancient times to the present, the most important thing in business is the core assets, and only around the core assets can we have the right to speak. Lin Qi said with a smile.

Later, successful platform companies such as Nintendo and Apple squeezed out the most profits through this model. Among them, the pinnacle of nature is Apple, and later every Apple terminal prohibits third-party recharge channels, and must use Apple's official recharge channels, and each user recharges the software or content running on the Apple terminal, Apple sets up a card from the door, and draws out 30% of the channel fee. You must know that normal software recharge channels rarely have more than 10% channel fees, and many online banking channels are even free, even if the fees are often a few thousandths or tens of thousands of channel fees.

But Apple is so domineering, if you are not convinced, don't release the IOS version of the app.

The users of the entire Android camp in later generations are obviously ten times larger than Apple users, but Google has not been able to make much profit through the Android platform, after all, Google may not be a good person, but it is definitely not as domineering as Apple, so on the Google platform, countless third-party recharge channels, users rarely use Google's own wallet.

Although the times are changing, it has always been a strong player who has mastered the core capital of the upstream, and can take it all. That strong person must not only be able to make excellent games, the most important thing is to build a huge platform, and then, at the entrance of the platform, charge third-party developers, and don't enter the market if you are not satisfied, if you want to enter the market to make money, you must share the account with the platform.

"The third party organizer meeting that the boss means?"

"Yes, the handheld terminal can not make money, even if it makes a little difference, it still needs to burn the money in the end, either to improve the technology, or to play advertising promotions. In short, increase the number of end users as much as possible. Lin Qi smiled and said, "Relying on the scale of users, extort shares from third-party developers." Even...... In the future, third-party developers can also be required to pay a deposit, and even if the sales volume does not meet expectations, the issuance deposit will be deducted to maximize the benefits of the platform. ”

"......" Liu Zhendong felt that he had underestimated Lin Qi's greed.

Lin Qi naturally didn't think there was anything wrong, this was learned from the later Nintendo.

Nintendo was not so domineering at first, but then Atari collapsed too quickly, and Nintendo's red and white machines rose very quickly. With the advantage of the platform, to make a threat to those lost dogs after the collapse of the Atari platform, in the end, the major third-party development companies have signed this harsh treaty, whether the third party is making or losing, Nintendo is earning, because, before the game is released, Nintendo has deducted a large amount of security from the third-party game developer. If the release hits the streets, Nintendo can also make money from the deposit paid by a third-party game development company.

……

November 13, 1981.

Hong Kong.

Headquarters of the new venture electronics company.

Lin Qi attended the first "New Entrepreneurship Platform Third-Party Developer Conference", and a total of 13 companies signed up to participate in the conference.

Originally, there were hundreds of companies trying to sign up, but Xinchuang Electronics put forward several major requirements for early developers: 1. The asset size is more than 500,000 US dollars. 2. Have more than 5 computer undergraduates, at least one of whom has experience in the game industry. 3. Game, film and television, music, animation and other cultural and creative industry companies are preferred

After these conditions are proposed, a large number of companies that have no connection with the game industry at all will be excluded.

Moreover, most of the companies are relatively new, and half of the companies, even former employees of the new start-up electronics company, are more confident in developing their own games, so they voluntarily quit their jobs and founded a third-party game development company.

Among the companies participating in the third-party development conference, Golden Harvest Games is undoubtedly the most high-profile one.

The company has only been established for less than a month, and there are no game products yet, but its parent company, Golden Harvest Entertainment, is a leader in the film industry.

In the early 80s, Shaw Brothers films had long since declined, and Golden Harvest Films dominated the Hong Kong film industry, with a large cinema chain and the largest production company, and hundreds of movie stars who currently signed long-term brokerage agreements with Golden Harvest Films.

Although, to tell the truth, Golden Harvest Company is really far less profitable than a new start-up electronics company. But because of the influence of movies on society, it seems to be better than games. Therefore, Zou Wenhuai appeared on behalf of Jiahe Company, which immediately attracted the attention of many people.

"Boss Zou, what a rare guest!" Lin Qi smiled and shook hands with Zou Wenhuai.

"In the past, it was difficult for our two companies to have the opportunity to deal with each other, but now, we have entered the game industry, and we hope that Boss Lin will take care of it more in the future. Zou Wenhuai smiled and said, "This time, we just hope to become a third-party developer of your platform and make a small profit from it." I hope Boss Lin, don't mind us making a little money on your platform. ”

"Where, where!" Lin Qi said politely, "Your company can join our third-party game developer, which is the icing on the cake for our platform, and we certainly welcome it." ”

After some politeness, the number of people present was less than 200.

Historically, most of these companies have not left their names, but Lin Qi believes that a generation of console platforms is a generation of third-party companies.

Nintendo, Sega, Sony and other developers on platforms started out as grass platforms, and later as the game became popular, those third parties gradually developed and became well-known large companies in the industry.