Chapter 106: Crazy Handheld

Midday. The purchasing staff of the Pen, Fun and Pavilion www.biquge.info shopping mall did not care about eating, and poured into the gate of the headquarters of the new venture electronics company like a tide.

For fear of too many cars, the traffic in the vicinity was blocked.

The new venture electronics company even invited more than a dozen traffic police to maintain order, so that the vehicles were parked in the designated place in an orderly manner, avoiding random parking and blocking the passages in and out.

A middle-aged man in his early forties had just parked his vehicle in the designated parking lot when he was suddenly tapped on the shoulder: "Lao Huang, are you here too?"

The middle-aged man who was called Lao Huang thought for a while and said, "Lao Zhang, is it yours?

"Yes, it's better to make money by making games than any business now. Lao Zhang said with emotion, "This year, all walks of life seem to be a bit depressed, but the newly entrepreneurial electronic game console is still a best-seller, more hard than the Hong Kong dollar! ”

The person known as Lao Huang, whose name is Huang Mengling, runs a video store with a scale of several hundred square meters, and the main customers are students on campus and some young people in society, so it is impossible for him to only sell music peripheral products, in fact, including the handheld that young people like, it is also within his business scope.

Of course, handhelds are also divided into three, six, nine and so on, and the best-selling handheld currently sold in Hong Kong is undoubtedly the "China Cube" of the new venture electronics company.

In Hong Kong alone, more than 2 million units have been sold, and about 40% of Hong Kong people own a handheld phone, which is not only the world's largest popularity rate.

This has also forced many people to change their old ideas and start to take video games seriously, especially the handheld industry dynamics.

Now after the launch of "Palm Entertainment 1st Generation", these dealers are of course moved.

Huang Mengling is like this, ready to pick up some spot and make a profit. Before entering the factory, I saw a large number of scalpers outside the factory, and constantly persuaded those procurement personnel to transfer the handheld to them.

A small number of purchasing staff gave up their handhelds and left with cash and profits.

Of course, more purchasers refused the temptation, and carried their goods to the car, leaving as quickly as possible.

"Lao Huang, you see, Xinchuang Electronics is limited to purchase, and wholesalers need to bring a copy of their business license. Each business license can only be purchased once, and the number of on-site purchases is limited. Lao Zhang said with a smile, "Therefore, some scalpers take advantage of loopholes to buy goods bought by other purchasers outside the market, and stock up to make a big profit on the black market." ”

……

When Huang Mengling entered the factory's hall of queuing for purchase, it became a novelty for him again. Although it is said to be a queue, it does not require people to stand at the queue window, but to sign in and receive a queue note. The work will be processed on-site according to the order of the note number.

When it's the customer's turn, an announcement will sound at the window. If it's not your turn, it won't be dealt with anyway, so with absolute order, the chaos of the traditional queue is avoided.

"It's a technology company!" many customers queuing up sighed. Such a queue order, the whole of Hong Kong, no, the whole world, can now only be seen by new start-up electronics companies.

And this common queuing mode in later generations is definitely a pioneer in this era, and it is a set of systems proposed by Lin Qi that the technical personnel of the newly entrepreneurial electronics company specialize in technology research and development. Currently, the system is only used in-house, but it will soon be marketed as a solution to sales windows around the world.

It is believed that banks, telecommunications, and government administrative office windows may all have demand.

"Customer payment No. 0314 is complete, this is the bill of lading. Take the bill of lading to pick up the goods, the next one. ”

"What about No. 0315, No. 0315, please pay within 30 seconds, otherwise, the queue number will be invalid and you will need to queue again. ”

"No. 0316, No. 0316 ......"

"Here, I'm number 0316, I'm here. Huang Mengling saw the number written on his note and hurriedly responded.

"Come and pay, by the way, do you have a business license?" asked the staff at the counter.

"Brought it. Huang Mengling said.

"Okay!" the staff member said, scanning his business license, "and the computer system is on file." In the future, we will only be able to purchase up to 50 units once a day. Pay in full cash, and after that, take the bill of lading to the warehouse to pick up the goods. ”

Huang Mengling hurriedly paid for the cash in the purse, and the staff present began to use the money detector to check the authenticity of the banknotes.

After counting the banknotes, he gave Huang Mengling a note and asked him to take the note to pick up the goods. Huang Mengling held a thin piece of paper and hurriedly ran to the pick-up point, only when it was really replaced with goods, he could feel at ease.

Outside the warehouse of the entire new venture electronics, a large number of purchasing personnel are still queuing in an orderly manner. Each person who got the goods to the purchasing staff left happily, and behind them was a large number of anxiously waiting personnel.

On-site payment and pick-up, which is to reserve a little space for some small and medium-sized store channels to pick up goods. In fact, most of the inventory has been booked several months in advance by the powerful large shopping malls with financial advantages.

For those small businesses that are unable to prepay hundreds of thousands of millions of dollars in advance for several months of supply in advance, the new venture electronics company has also opened a model of handing over money and delivering goods on the spot. However, each merchant can only pick up the goods on site once a day, and each time there is a limit of 50 units.

In addition, the on-site purchase is limited to 10,000 units, and the sales will be stopped after the inventory reserved on site is cleared.

Even so, the scene was still crowded with customers queuing up to pick up their goods.

Because, the purchase price of "Zhangyu 1st Generation" is only 150 Hong Kong dollars per unit. However, the unified retail price in Hong Kong is 198 yuan, leaving dealers with more profits than the "Chinese Cube" handheld.

Even if each merchant who picks up goods on the spot can only purchase a limited amount of 50 units per day, each handheld can earn 48 yuan, and a total of 2,400 yuan.

The market is simply in short supply, as long as you get the goods, the profits are locked. How to not let the small and medium-sized dealers in Hong Kong go crazy?

Especially those small convenience stores, the net profit may not be 2,000 yuan a month. However, if you can get 50 "Palm Entertainment 1st Generation" game consoles every day, it means that convenience store owners can earn a month's profit in one day!

Small bookstores, convenience stores, and even street stalls have joined the rush to buy. As long as you queue up to buy 50 machines, you don't even have to move the goods to your own store, as long as you walk out the door, you will be surrounded by some scalpers who hoard game consoles, and buy these game consoles directly according to the market retail price. Then, of course, these unfortunate masters go through the black market channel, and if the price is increased to more than 500 yuan, they can also be sold.

It's not just the "Palm Entertainment 1st Generation" game console that is sought after, but even the game cartridge is also in short supply. Many scalpers stock up on game cartridges, buy them at the market price, and then sell them at a black-hearted price like 100 yuan.

For these people at the bottom of the food chain, exploiting the short-term loopholes of giants like Xinqi Electronics can make them full of money.

Although Xinchuang Electronics knows that scalpers have disrupted the normal market order, the existence of scalpers is essentially just because of insufficient supply, as long as the product is no longer in short supply, then, scalpers and fallen men will lose the soil for survival.

It is precisely because of this that the new venture electronics does not have the leisure to fight scalpers.

"Lao Huang, do you want to sell me your handheld?" asked Lao Zhang, a former acquaintance.

"You too?" Huang Mengling was surprised.

"Of course!" Lao Zhang said, "I have already sent 50 units to my store." Now, if you want to make some extra money on your own, of course, you have to join a scalper. ”

Huang Mengling did not sell the handheld and game cartridges to Lao Zhang on the spot, because he had promised the old customers in the store before he came that there would be goods tomorrow. For the sake of his own reputation, he is not willing to break his promise to old customers.