Chapter 146: Don't make money, earn technology

Since the invention of film, film has been used for filming and storage, and until the end of the 20th century, film was still the mainstream content storage method for shooting and projection in the film industry. Pen "Fun" Pavilion www.biquge.info

In the middle of the 20th century, glue-to-magnetism technology has emerged, and the contents of the film are stored on tape. The content played by televisions and VCRs is converted from glue to magnetic, and read and played back with tape technology.

Of course, the images of televisions and videotapes are stored magnetically, but they are only analog signals, not digital signals.

The new venture electronics company converts the glue to magnetism every day, not into an analog signal, but into a digital signal that can be stored in hard disks, optical discs and other media in one step.

That is, a charge-coupled device (CCD) is used to scan and convert the optical signal into a charge signal. Although, the charge signal is just a digital signal that simulates the colors of nature. Although it is also light-sensitive, if it senses the color of the outside world and it is not in the chip, then the closest color is used instead. It is precisely for this reason that the biggest disadvantage of digital high-definition photography is that it is not as natural as film. However, in terms of sharpness, CCD image sensors surpassed conventional film in the 90s. At the same time, CCD is a semiconductor after all, so following Moore's Law, technology is constantly improving. Therefore, the later high-definition photography technology is high-definition, more and more high-definition......

However, the technical potential of traditional film photography has almost come to an end, and even if more money and manpower are invested, the improvement of its performance is limited.

These are not the main factors for later digital high-definition photography to defeat traditional film, more factors, embodied in digital high-definition content, can be directly synthesized and processed by computer programs.

The disadvantages of traditional film photography are the most obvious in post-production. The slightest mistake on the part of the editor can cause irreparable damage. And editors can't never make mistakes, after all, traditional editing is too much of a test of the editor's experience and performance.

As the film industry becomes more and more reliant on computers, it is no surprise that shooting directly with high-definition digital cameras will become the norm.

"Mr. Huang, Mr. Gao, look ......" A technician from a newly established electronics company connected the hard disk into the slot reserved for the mainframe computer, demonstrated the mouse and keyboard operation on the display screen, and clicked on the transcoded file.

Footage is displayed on the screen.

Next, the technician started copying and deleting the files, saying, "In post-production on the computer, no matter how many mistakes we make, as long as we copy and save the previous archive, we can do it again indefinitely." And film, if it is cut once, it can cause significant losses. At present, our self-developed editing software can edit and synthesize film and television videos at will. It is also possible to add subtitles, re-record sounds, and more. Of course, the special effects technology is not yet mature and can only be used in games and animations. However, editing and synthesis is already very mature. We don't need to rely on the luck of Scissorhands, and theoretically, we can redo it indefinitely until we are satisfied. ”

"That's right!" Huang Baiming felt a little excited, and said, "This alone is much stronger than traditional post-production!"

"Even if a hard drive is as high as $10,000, even if dozens of hard drives are used, the hard drive can be recycled. It seems that the cost is also cheaper than film. Gao Zhisen was also amazed.

Although Huang Baiming and Gao Zhisen's apprentices are senior veterans in the Hong Kong film industry, their film production can be called self-taught, limited to the problem of vision, they are not very clear about advanced technology. However, after the team sent by the new start-up electronics company explained the reasons and benefits of magnetism to magnetism, they quickly accepted it with humility.

But......

The technicians won't tell them that digital technology is not at all cheaper than traditional editing for post-production. Because, with Moore's Law, machine depreciation expenses are too expensive. Including depreciation, electricity bills and various operating wear and tear, the operating cost of this mainframe computer is HK$300,000 a day. For two months, as long as the computer is in the post-production of "Happy Ghost", and only charges 5 million yuan, it is simply a loss-making business. It's just that the bosses of the new venture electronics company and the new venture film and television company are the same person, so they can carry out this project.

And Lin Qi will definitely not publicize it to the outside world, and the cost will reach 20 million yuan, but only collect 5 million, so that the film investment budget will be maintained at 10 million yuan.

Otherwise, the budget of the movie is too high, and it will turn out to be a loss-making business, which will damage Lin Qi's face. In order to allow the newly start-up film and television company to maintain the outside image of making blockbusters and making a lot of money, at this stage, Lin Qi tries his best to make film and television projects continue to make profits.

Of course, the new start-up electronics company is not a complete loss, because the use of supercomputers for post-production of movies has accumulated a large number of technical patents and experience. In the future, after the relevant technology of the new venture electronics company matures, it will incubate an independently operated special effects company, which will not only serve its own film and television post-production, but also undertake orders from all over the world. Not only film and television, but also post-production and special effects orders for animation and games are also within the scope of its undertaking.

If you want to make money from special effects projects, it is estimated that it is unrealistic. However, Lin Qi's purpose is not to make money purely, but to accumulate technology and gradually achieve technological leadership by consciously burning money.

Deeply feeling the gap between the technology of this era and the 21st century, Lin Qi was very sad and paranoid. Constantly adopted the very radical and adventurous route that people of this era saw. But in fact, Lin Qi knows that the market application of these technologies will show explosive growth sooner or later.

For example, CCD technology is not very successful in the commercial market at the moment, and many companies that invested in related fields in the 70s did not make money. However, starting in the 90s, DSLRs, digital camcorders, computer and mobile phone cameras ...... The endless application has gradually become a gold mine of huge profits. Of course, the biggest vested interest in the future of this market is Sony, whose layout of CCD technology is not too early, in the 80s, many early predecessors became martyrs, gave up continuing to invest. But it was only in this era that Sony began to invest money in research and development, so that later Sony almost became a monopolist in the industry. For example, the hidden champion behind the high-definition camera on the mobile phone is Sony. Many of the cameras used in film shooting around the world have gradually been replaced with high-definition digital video cameras produced by Sony.

But in this time and space, it may not be!

Because, in many technical routes, Xinchuang Electronics is more determined to invest than Sony, and due to Lin Qi's continuous cheating, he has come up with a lot of "black technology" searched in the 21st century, which makes the progress of many technical fields of Xinchuang Electronics exceed the normal R&D progress.

Lin Qi didn't look at Sony unpleasantly, but ...... He always wants to take the good things into his own hands, that's all!