"The movie "Happy Ghost", which has not yet been released, has already gained momentum. Pen & Fun & Pavilion www.biquge.info tens of millions of investment, new and new cooperation, the boss of the new start-up company Lin Qi personally wrote the script...... All kinds of highlights caused a shock in the entire entertainment industry. In addition, after the filming of the movie, there was big news, the movie was the first to use the world's top supercomputer to assist the production!

Although computer technology is also used in Hollywood, the computer equipment used in it is not yet comparable to the supercomputers provided by new start-up electronics companies!

It is reported that the computer used by the new venture electronics company is a supercomputer independently developed by the company, and the peak floating point operation per second can exceed 500 million times. Even in countries like the United States and the Soviet Union, there are few machines that are more powerful than the supercomputers of start-up electronics companies. And for ordinary commercial companies, it is even more difficult to have many computers that can compete with it!

For example, the most advanced Galaxy computer in Chinese mainland was originally designed to be 100 million times, which is already the entry threshold for supercomputers. Later, by adopting the cheap high-performance chips provided by Xinchuang Electronics, its final floating-point operation performance exceeded 230 million times. Such computers have been able to rank among the top 100 in the world, and they are not lagging behind.

The media reporter of this newspaper interviewed a number of senior industry figures, and most of the film practitioners have certain doubts about the application of computer technology to the film industry. However, the vast majority of computer-related people have no doubt that computers can assist in film production, after all, in the field of industrial design, computers have long helped designers to throw away paper and pen and use more advanced computer software for industrial design.

So, what advantages can computers bring to the film industry? The reporter of this newspaper interviewed the crew of "Happy Ghost" again, and the film director Gao Zhisen said that the biggest challenge he encountered in directing a movie for the first time was not the shooting of the movie, but the need to understand computer knowledge, so that now he needs to continue to learn computers in addition to thinking about the script and shooting every day.

Huang Baiming, the leading actor of the movie, also said that after going to the special effects department of the headquarters of the new venture electronics company in person, it felt as if time and space had traveled to the future world. Computer post-editing, you can redo it indefinitely, and you are not afraid of editing errors at all. Huang Baiming said that the biggest gain from participating in this film is by no means the filming process, but subverting his understanding of the movie. Huang Baiming affirmed that in the future, the traditional scissorhands in the film editing industry will be unemployed, unless they learn to use computer-aided editing.

According to Dr. Yu, chief scientist of New Venture Electronics, the supercomputer comes from the XRM 16-bit processor independently developed by New Venture Electronics. This kind of processor is not completely completed, and it is only manufactured on a small scale in the laboratory, while bugs are found and modified through practical application. The floating-point arithmetic performance of a single chip in the low-volume production version is no less than 10 million times, which is much stronger than the performance of the world's known mainstream chips. Supercomputers have reached a peak of 500 million times per second by stacking 200 CPUs, and their performance can rank among the top 50 in the world.

At the same time, Huang Xizhao, general manager of the newly established film and entertainment company, said that the use of supercomputers to produce special effects is an attempt to apply the most advanced computer technology to the film industry. In the future, the application technology of computer post-production and special effects will be handed over to the newly established film and television entertainment company. It is expected that in the fourth quarter of this year, newly established film and television entertainment companies will be able to receive post-production orders and provide services to the global film and television industry......"

……

The entertainment section of Hong Kong's "Ming Pao" used the content of the entire page to make an informative news interview. This interview not only made Hong Kong film and television audiences more curious about "Happy Ghost", but also longed for the movie to be released soon and have a sneak peek.

And Hong Kong's film and television industry, of course, will not turn a blind eye.

For example, Golden Harvest Film Company began to contact new startups and paid a deposit of $1 million in advance, ready to do post-production special effects for one of Jackie Chan's films, of course, the budget for post-production is as high as 8 million Hong Kong dollars, which can be regarded as a large investment by Boss Zou.

As for Boss Lei of Golden Princess Entertainment, although he is more excited, he is in a wait-and-see state, ready to see the final quality and market response of the movie "Happy Ghost", if the quality is high and the response is good, then maybe he will consider letting the blockbuster of Xinyicheng, for example, the "Best Partner" series, hand over the post-production order to the new start-up company.

Even Boss Shao, who picks the door, will not be indifferent.

After Run Run Shaw saw the supercomputer clip, although he didn't understand it too much, he didn't know it, and said: "I heard that there is Moore's Law in the computer industry, which doubles the performance in a year and a half, or halves the price. It's too expensive to do this thing now, and after three years, the price of supercomputers will be reduced, so I will find a new start-up electronics company to book a set. ”

Fang Yihua also agreed: "This thing has depreciated too quickly, and it is only cost-effective to buy it after three years." It is said that the supercomputer independently developed by the new venture electronics company, I asked people to ask, and the new venture electronics was sold to the outside world at a price of 50 million US dollars. Three years later, $12.5 million will be available, and second-hand goods can be further bargained. Even with the software, $10 million should be in place. ”

These two people are not unintelligent, so the ups and downs of Hong Kong's film and television industry have not affected Shaw's worth. Even since the 80s, Run Run Shaw began to germinate good thoughts, and continued to do charity, donating at least HK$2 billion in the next 30 years, most of which are independent of the mainland's education industry. Moreover, Shaw's charity is visible and tangible, and most of it is built in the Shaw Building. In this way, as long as he sends someone or goes to the site to see Shaw House in person, he will know whether he has been fooled or not. From this point, you can see the shrewdness of Uncle Shao.

To invest in traditional industries, Boss Shao is not to say that he is doing film and television entertainment, any industry with a long history is estimated to be able to achieve a great cause.

But his idea is hugely fallacious when applied to the computer industry.

As the semiconductor industry with the fastest continuous technological progress in the world and a long time span. Historically, only the steam engine of the first industrial revolution can be compared, starting from the Watt steam engine, the steam engine technology has been improved at a high speed, which has lasted for more than 100 years, and the rapid replacement of steam engine technology has made the human productivity level continue to be driven by the real steam engine.

After more than 100 years of development, the potential of the technology and application of the steam engine has gradually been discovered. Thenceforth. From the mid-19th century to the mid-20th century, the development and application of electric power technology has caused more far-reaching changes to human society.

After that, there are semiconductors and computer technology. Since the 50s of the 20th century, semiconductor technology has developed rapidly. Until the beginning of the 21st century, the semiconductor industry is still advancing rapidly compared with traditional industries, and it is one of the important driving forces to promote the progress and efficiency of human productivity.

Although I don't know if semiconductor and computer technology can be rated as representative technologies of the Third Industrial Revolution comparable to the First and Second Industrial Revolutions.

But there is no doubt that it is also an important technology that continues to affect the productivity of human society. Outside of the core technologies of the first and second industrial revolutions, it is difficult to find other technologies that can be compared with semiconductors.

In this kind of industry where technology changes rapidly, what is more important is the timing of investment into the game. If the opportunity is missed, the market is late, and the market is occupied by others, then the price you need to pay if you want to re-compete for the market will be more expensive.

As far as film special effects technology is concerned, in this era, the American Industrial Light & Magic Company has gradually started computer special effects technology from traditional prop special effects. The depreciation of the equipment and technology of computer special effects technology is too fast, so that a set of hardware equipment of Industrial Light & Magic has depreciated greatly after only one or two movies are post-produced. In this way, it is necessary to constantly replace machinery and equipment, so that Industrial Light & Magic has not made much money for a long time, and has always relied on the profits earned from the "Star Wars" series of movies to support Industrial Light & Magic.

But from the 90s to the 21st century, there are almost no blockbusters that don't use computer special effects.

Due to the long-term accumulation of technology and the accumulation of word of mouth, Industrial Light & Magic Company has made its orders full. In terms of high-end blockbuster special effects, and even game special effects, it has a lot of technical background. Even if the technology is outdated and obsolete, it can be made into software and sold for tens of thousands of dollars and tens of thousands of dollars, and it can make a steady profit with small profits and quick turnover. A large number of special effects studios around the world that were established later rarely have their own original leading technologies, and most of the technologies used are leftover from leading companies such as Industrial Light and Magic.

Those special effects teams that buy outdated technology at a low cost can make very few money. The vast majority of special effects companies are established relatively late, and there are no stable orders and markets, so they have fallen to the bottom of the industry and earned the hardest and most unprofitable OEM income. Moreover, the competition for the OEM business is also very cruel, so that while the Hollywood film industry is in unlimited global glory, the special effects studio is constantly bankrupt.

Therefore, emerging industries cannot be measured by traditional investment costs, and some intangible assets, such as the accumulation of experience and technology, as well as the early acquisition of reputation and market share, are also very important factors.

……

In mid-June 1982, the second mini four-wheel drive car competition held by Xindian Toy Company was held again as scheduled. Compared with the attention of last year's four-wheel drive competition, this year's heat seems to be even colder.

Because, the mini four-wheel drive toy, the sales performance of the whole year, is lukewarm. Although, more than 2 million mini 4x4s have been sold. But the price is only 58 Hong Kong dollars. Although the total income is more than 100 million yuan, the profit is very meager, only more than 5 million yuan.

And the profit of more than 5 million yuan, after the second mini four-wheel drive competition was held, there was nothing left.

At present, the position of the new electric toys company in the group is more embarrassing, even the company's total experience has changed several times, the former general manager feels that the subsidiary has no future, so he resigned from the management identity of the subsidiary, returned to the group, joined other new research and development or entrepreneurial projects at the same time, and casually joined a game project, not to mention earning millions of projects, which can earn hundreds of thousands of projects for participants, within the new venture electronics group, that is countless.

It is precisely because of this that Xindian Toys Company has been regarded as a cold yamen with no future within the group.

Liang Fei, the previous general manager, ignored Lin Qi's repeated retention, and would rather leave the new venture group than be the general manager of the new electric toys.

Later, this Liang Fei really resigned and started a business, and the company he founded was an arcade game company, which surprised Lin Qi that the game company established by Liang Fei and the games developed were still related to four-wheel drive.

The four-wheel drive car has changed from a real toy mini four-wheel drive car to an arcade game called "Best Four-wheel Drive", and although its sales cannot be compared with the arcade project of the new venture electronics company, it is also a money-making company that has sold more than 5,000 units. More than 5,000 units, with a sales performance of about 6 million US dollars, Lin Qi is of course a worthless achievement in his eyes, in the new venture electronics company, the arcade machine only sells 5,000 units, which is a street achievement.

But in fact, the current arcade production company in Hong Kong is already guaranteed to sell 1,000 units by the standard of 1,000 units. Being able to sell two or three thousand arcade machines is already a lot of profit, and selling 5,000 arcade machines, each earning $200, is also a million-dollar profit.

Therefore, this Liang Fei later kept publishing memoirs, saying that the most failed experience in his life was to be the general manager of Xindian Company, and he should not make toys if he was born to make games. Therefore, after leaving the toy company, I immediately jumped into the dragon gate...... Of course, there are also media from the perspective of the new electric toy company, thinking that Liang Fei dragged down the new electric toys, after his resignation, the new electric toys soon ushered in explosive development.

"Boss, Mr. Liang's resignation procedures have been completed. Zheng Xin, who replaced Liang Fei's general manager of Xindian Toys, did not show a happy look on his face, but said a little worriedly, "Almost all employees in the entire company have no intention of toy business! Even the foundries dispatched to the mainland are better than those of the new power company. ”

"You think so too?" Lin Qi asked.

"That ......" Zheng Xin originally wanted to say that he thought the same way, but when he saw Lin Qi's face, he swallowed the words back into his stomach, he was not as hung as Liang Fei, and would rather lose the establishment of the new venture electronics group company than be the general manager of Xindian Toys.

"If you all think so, it means that you are short-sighted and only see temporary difficulties, and you don't see that there is only one opportunity away from the blowout of business!" Lin Qi said.

"Opportunity?" Zheng Xin was puzzled, in order to promote mini four-wheel drive toys, the company even held a competition with a total reward amount of 3 million yuan. The top winner can get 1 million cash plus a luxury car of several hundred thousand yuan. In theory, a very powerful marketing method has been used, but the sales volume is not necessarily compared with the worst sales performance of a game under Xinchuang Electronics.

Could it be that there is any trick that is more powerful than the mini 4WD competition?!