Chapter 249: Frustrated Nintendo
In 1984, Nintendo's North American branch, which also made frequent moves, was launched in North America in 84.
The NES game console is not advanced in terms of configuration, on the contrary, it is outdated, but Nintendo boldly formulated a plan to sell hardware at a loss, allowing it to quickly open up sales channels in the Japanese market. After all, on the surface, Japan is a developed country, but today's Japan is roughly like China at the beginning of the 21st century, and it is a nouveau riche. Moreover, since income growth was not limited to the 70s, Japan was relatively poor before that. Even though in the early 80s, Japan's GDP ranked second in the world, and it was the only country in Asia that reached the per capita GDP standard of developed countries, but there were still a large number of poor people in Japan, which did not reach the level of per capita GDP.
It is precisely for this reason that FC is sold at the lowest price in the Japanese market, breaking the minimum price threshold for game consoles, so it has been a huge success!
This is also very understandable, in the 90s, the various copycat FC in the Chinese market, the configuration is no longer enough to be described as outdated, rather, the performance is 20 years behind the mainstream configuration, however, imitation FC such as Xiaobawang is still very popular. Because...... Everyone naturally knows that PC games are better, and a large number of new game consoles have come out, however - a game console for thousands of dollars, and a mainstream computer with tens of thousands of yuan, exceeds the consumption budget of ordinary families. Therefore, the imitation FC of the old antique game console that has been far behind the times can still have a market.
Even at the beginning of the 21st century, Chinese players have been given away for nothing and will not be able to play FC, but many people are surprised to find that in markets such as India, there are still game consoles similar to Xiaobawang, and they are quite marketable.
The home game market in this era is the same, although the Pangu console is at least one era ahead of the mainstream game console market, but ...... The backward 8-bit game console, if clever misplaced marketing, can still have a market.
For example, the players of the Pangu console are certainly dismissive of FC. However, many users in the market who can't afford to buy a Pangu console are still happy to buy an FC with very little money.
Coupled with the popular game "Mario Bros. on FC", it also makes many players on the FC platform feel that they are not at a loss!
However, if Nintendo wants to become the historical Atari empire, another game empire after the Atari empire, that is impossible!
Historically, because of the collapse of the Atari empire, the American game industry fell into a cold winter. At the same time, Japan's Nintendo is indeed taking advantage of the situation, with a slightly better picture and sound than the Atari 2600 FC game console, quickly occupied the Atari market, incorporated a large number of third-party game developers, within a few years, Nintendo surpassed the former Atari, became a better performance of the game overlord, how high is the profit of Nintendo's glory days - the profits of the entire American television media industry combined, not as much as Nintendo's company.
Now this kind of good thing, it is impossible for Nintendo to take it.
Although the FC was still launched in '83 and sold 2 million units in the Japanese market, its entry into the U.S. market in '84 was not so smooth. Because, the continuous shipment of Pangu consoles in the European and American markets has gradually made players' appetites more picky.
Suppose, compare the Atari 2600 with Nintendo's FC, then, Nintendo's FC is definitely much better than the Atari 2600. After all, Nintendo attaches more importance to game graphics and sound effects, so it has invested heavily in the development of FC-specific display chips and pseudosound cards in cooperation with Ricoh. Due to how improved the sound and display are, even though the CPU performance is still the same level, the FC no longer looks like the Atari 2600 belongs to the same era.
At the same time, Nintendo also realized that even if it lost money, it should sell as many console products as possible, so that it could make back the loss of hardware through subsequent sales of game software.
This strategy is the same as that of a start-up electronics company. It's a pity that Nintendo's FC technology is too old, and now the computer market is in the stage of 16-bit to 32-bit development, but Nintendo is launching an 8-bit console for price considerations.
……
"Nintendo's NES (European and American version of FC) budget console, in essence, has nothing to offer other than a low price of $43. It's nothing more than a replica of the Atari 2600 console, which also uses the outdated 6502 CPU, which has extremely limited potential for performance upgrades. Having only a 2K display chip is better than nothing. With 8K of RAM, it's hard to run too large game programs...... I don't recommend this console, even though it's cheap......"
"The NES is just a bit like Atari's product, and if it had been launched a few years ago, it might have been competitive, but now the mainstream configuration is 16-bit, whether it's a microcomputer or a home game console. It's 16 bits, and it's still a dishonesty to still use the technology of the mid-70s......"
Although, after the NES was listed, many high-end players ridiculed this garbage configuration 8-bit game console with cold and noble colors.
In February 84, it landed in North America and sold an average of only more than 50,000 units per month, which is far inferior to the Asian market. This also led to the disappointment of Nintendo to abandon the European and American markets a few years later, after all, with the relatively high per capita GDP in Europe and the United States, players are more willing to pursue the game experience than cheap game consoles.
In the case of similar performance, price may be the main table that consumers want to refer to. However, the two products are not products of the same era at all, and in the absence of comparison, European players naturally choose Pangu hosting.
By the beginning of April, the total shipment of Pangu consoles exceeded 8 million units, and more and more third-party game development companies have also moved to the Pangu camp. Although, every game on the Pangu console platform must be reviewed by the platform before it can be released and sold. However, with Atari as a comparison, game developers naturally realized that this was for the sake of the long-term development of the entire market, so they had to cooperate with the review of the new start-up.
As a result of the review, only a few dozen games are released each month. So far, there are no more than 1,000 types of games on the entire Pangu platform. However, this strict demand for quality also makes most of the games that can be released profitable.
As the platform sets quality thresholds, game developers have to be strict with themselves, and have been continuously testing and modifying within their companies before submitting them for review, so as to make the game as complete as possible and avoid trouble in review.
Gradually, game manufacturers that can adapt to quality audits are naturally more mixed. If you can't adapt to it, then the estimated strength is not good, it is difficult to survive in the industry, and those who should quit will quit.
Since the group of game developers with the highest average quality is basically developing around the Pangu platform, many companies develop CD-ROM games with a capacity of up to several hundred MB, except for the Pangu console with a CD-ROM drive, other platforms cannot run these games at all. This technical threshold has also caused the platform to have a large number of exclusive games. Other game platforms, competing for the quality of the game, have long been no match for the Pangu platform......