Chapter 250: Low-end and mid-to-high-end

"President, this is our recent market research, FC is doing well in the global market, of course, in the developed market, in addition to the excellent performance in Japan, the performance of the European and American markets is not good. Yokoi said with the report.

"Just as expected!" said Yamauchi, holding a book on the history of China's War of Resistance Against Japanese Aggression in his hand, "From this book, I realized the truth that the countryside encircles the city." Moreover, the core competitiveness of Japanese enterprises has never been the advantage of advanced technology, but we have achieved the ultimate in cheapness, occupied the low-end market, and finally, began to encroach on the high-end market. In recent years, Japan has forgotten its roots and gradually lost its advantages in price and cost! We do not have an advantage in labor, resources, energy, and many other costs...... However, it is still possible to reduce costs through large-scale production and management. After the market is opened, even if the opponent's technology is far more advanced than ours, it will definitely not be able to steal our market share! Since it is difficult to seize the market in developed countries, we will gradually move to the markets of Africa, Asia, South America, and other non-developed countries......

If you have the ability to seize the market of developed countries in Europe and the United States, then Yamauchi Pu must have another idea. However, the problem now is that the FC, a low-end machine, cannot become a mainstream model in the European and American markets.

Not only Nintendo's FC, but also a large number of 8-bit game consoles based on the 6502 chip on the market!

After all, FC is already the lowest-priced 8-bit console. With a product of a technical level, no one can be cheaper than FC.

This product has no future in the most profitable mid-to-high-end market. But...... Some markets with low consumption levels are definitely promising!

"Yes!" Yokoi still sincerely admires the president, Yamauchi Pu is not a great inventor, nor is he the kind of person who changed the world like Jobs. Nintendo's technology as a whole is basically nothing original, most of it is a technology that has matured in the market, and even a technology that has been slightly backward, and then integrated into a product with certain advantages and profits.

"In this generation of products, our technology is far behind, and the next generation of products still needs to catch up. Yamauchi asked, "Do we have the ability to develop a 16-bit host that is compatible with the 6502 chip?"

"This ...... Our technical reserves in the field of CPU and so on are relatively weak!" Yokoi Junhei shook his head and said, "We don't have the strong R&D capabilities of Xinqiye Electronics!"

Sometimes, there is always a misunderstanding in the outside world, thinking that Xinchuang Electronics has a group of the world's top scientists and the most efficient R&D team, because of its countless geniuses, so it can always come up with epoch-making products.

Of course...... This is a complete misunderstanding, although the R&D team of the new start-up electronics company is not weak, but there is still a gap with the world's top high-tech companies. However, due to the impossibility of the outside world to know the true level of a company's scientific research team, it can only judge the scientific research strength of an enterprise by constantly launching new products, constantly registering patents and constantly publishing new papers.

However, many of the new inventions, new patents and new papers of the new start-up company are forced by Lin Qi into the company's internal materials, which save the team of the new start-up company a lot of time and avoid a lot of detours. Moreover, it has created the illusion that the scientific research team is full of talents and talents.

However, in terms of real technical background and team level, new start-up electronics companies can only be regarded as second-rate technology companies in Silicon Valley. There is a huge gap compared to the real first-class companies, such as IBM, Intel, etc.

In addition, Xinchuang Electronics also has domestic scientific research institutions as cheap scientific research sweatshops. Internationally, projects that require a budget of at least 10 million US dollars to produce results, new venture electronics companies throw hundreds of thousands of dollars to domestic scientific research units for scientific research outsourcing, and some projects, relying on cheap "scientific research migrant workers", to achieve a win-win situation.

It is precisely because of the outsourcing of a large number of scientific research projects in new start-up electronics companies that internal R&D personnel also mistakenly believe that the technology that the company's senior management has been continuously coming up with is obtained through project outsourcing channels.

As everyone knows, the first productive force of the new start-up electronics company is Lin Qi, who does not know much about technology, and by collecting information and papers in the future, he also needs to go through it himself, delete some information, and avoid exposing the true source of information. Of course, sometimes it is inevitable that some of the technologies and papers cited in the materials have not yet appeared in this era, which makes the reader inexplicable. Of course, this is not a big problem, as long as the article is inspiring, just like the exam, the 100-point paper has a small hype and half of the questions are known, and the correct answers are known, and you only need to answer a few questions correctly to pass, and you can get full marks for all plagiarism, which is too greedy.

"Is there really no way?" asked Yamauchi.

"Even Apple and Atari can't replace MOS Technologies to develop a 16-bit processor compatible with the 6502 chip. "However, it's nothing, anyway, there aren't many third-party game manufacturers developing games for the FC platform." Our own game can be developed on the one hand for a 16-bit console and a 16-bit version of the game on the other. Now, 16-bit chips are still very expensive, but by the time our new generation of game consoles is successfully developed, the 8088 chip should already be very cheap. ”

"8088?" Yamauchi frowned, although an 8088 chip has become a cheap chip with the popularity of Intel's 286, the price is still as high as about $100, and the 286 chip is $200!

"That's right!" explained Yokoi, "because PC computers mainly use Intel chips, and Mr. Moore, the famous proposer of Moore's Law, is one of the founders of Intel Corporation. Therefore, Intel's chip technology is constantly upgrading, and backward compatibility is guaranteed. Develop a CPU chip of the same model as the PC camp, and the future will not taste the bitter fruits of Apple and Atari!"

Atari and Apple are greedy for cheap, bought the 6502 chip, who would have thought, MOS technology company only has such a masterpiece, after that, due to the development of the new project is not smooth, the original founding team also left, and the remaining management has no intention of investing in technology, but has been eating the old 6502 chip.

If there is no 16-bit game console in front of the Pangu console, then maybe Nintendo will not be determined to develop a 16-bit game console right now. However, since such a high-performance host as the Pangu host has been on the market, with the passage of time and the cost getting lower and lower, sooner or later the price will have to be reduced to grab the cake of the low-end market.

If you don't want to die, Nintendo must start developing 16-bit consoles now, and when the time comes, you will need to continue to fight a price war to target the low-end market.

Players in the lower end of the market may only buy a few games, and there is a rampant number of pirated games in these markets. But even then, it's possible to make some hard-earned money.

After hearing this, Yamauchi Pu also nodded and said, "Since that's the case, please, Yokoi, I believe you won't let me down!"