Chapter 557 Friends seize the commanding heights of the cost-effective route
Afterwards, Yamauchi thought for a moment and said, "I'm sorry, we forgot to introduce the new console, let our allies help introduce it! Now, let's ask Mr. Andy Grove, President of Intel Corporation, to introduce the chip used in this console! Without Intel Corporation, there would be no powerful performance of our new console!"
After Andy Grove took the stage, there was a commotion in the whole venue.
You must know that although Intel's current revenue scale is not the top, it is recognized as the world's mainstream semiconductor chip manufacturer. The equipment, process and management level used in its chip factory can be called the top in the industry. Even if the chip of the X86 architecture is not the most efficient CPU chip, it does not affect that the X86 chip should belong to the mainstream chip architecture in the world. At least, it is far more powerful than the 6502 chip and 68000 chip used by Nintendo before.
As soon as Andy Grove took the stage, he held up a chip with the Intel logo and said, "Hello everyone, long story short. I'm here today primarily to show my support for Nintendo, a strategic ally. In order to support Nintendo, we have adopted a chip that has not yet been used on PC to Nintendo consoles in advance. β
"In recent years, because of historical problems, we have developed on complex instruction set chips for many years, because, with the user scale of the X86 chip architecture, it is impossible for us to abandon the traditional market and users and re-develop a chip with a reduced instruction set. However, that doesn't mean we're completely ignoring the reduced instruction set. For example, our chip 80486, which is going to be used on the Super Nintendo Super, is a concept that introduces some reduced instruction sets on the basis of the X86 chip architecture. β
"The single-core performance of this chip has been improved to 50MHz, and we have strengthened the bus data transmission speed to make the exchange of hardware data such as CPU and memory faster. β
"In terms of process, the single-core chip integrates 1.2 million transistors. Although the chip designed by our friend, Xinchuang Electronics Group, is good, I noticed that the total number of transistors of the 4-core XRM32 chip used in Pangu 5th generation is only 1.2 million, that is to say, the XRM32 architecture chip has only 300,000 single-core transistors. Perhaps, it is slightly stronger than our current 80386 from 270,000 transistors to 600,000 transistors in the later period. Perhaps, we admit that since they are all built stronger than 386, they are a little more efficient. But, no matter how streamlined and efficient they are, there are only 300,000 transistors per core, which is about the same level as we were three years ago. Therefore, I don't believe that the performance of a single-core 486 chip with 120 transistors will be inferior to that of Pangu 5th generation! So I'm confident that the 486, which integrates 1.2 million transistors, is definitely the best personal computer chip in the world! Even the Pangu 5th generation, 4-core XRM32 chip, is just a stacked chip, and the single-core may be the so-called streamlined, multi-core, and bloated and ineffective with a lot of performance, and it will not be stronger than our 80486 with 120 transistors and single cores!"
There was fierce applause!
"Boss, Nintendo's console is a strong opponent!" Uejima's face couldn't help but be solemn.
Lin Qi didn't speak, but he knew that to a certain extent, Intel was right! The single-core complex instruction set chip, the main frequency and performance improvement, are definitely more powerful than the multi-core reduced instruction set. But Lin Qi can't help it, if the process level can maintain a leading position, Lin Qi is probably working hard to improve the single-core performance, until the single-core performance is slowly improved, and then start to engage in multi-core!
Historically, the multi-core cult has increased the main frequency of the chip to more than 1GHz, and gradually, the speed of improving the performance of single-core chips has become slower and slower. It began to optimize the architecture on the one hand, and multi-core and multi-threading technology on the other.
Lin Qi made a multi-core CPU in advance, which is actually very unstreamlined, the degree of performance waste, and the complex instruction set, relying on the number of cores to push the new energy of each generation of chips are developing at the speed of Moore's Law.
The president of Intel Corporation came off the stage with applause.
Yamauchi waited until the crowd was a little quieter, and then continued: "As Mr. Andy Grove introduced, Super Nintendo, the host adopts Intel's specially customized 486CPU that has not yet been supplied to the PC market, and the performance of this chip is more than 5 times stronger than the previous 386, I don't need to emphasize, everyone also knows how powerful the chip of this host is! In addition, it also has 4M memory, 2M video memory, and a 100MB hard disk to install the operating system and some applications. In terms of hardware configuration, I can proudly say that such a configuration, even if it is compared with the Pangu host and the PC host, it is not inferior. β
The audience below was excited to hear it, and just by listening to the introduction, they knew that the performance of this host could be called a monster!
As Lin Qi expected, in Yamauchi's introduction later, Sony provided mini CD-ROM optical drive technology, and Microsoft and Nintendo specialized in developing game console operating systems.
Although it cannot be said that these companies unreservedly support Nintendo's new console, they are definitely using Nintendo's console as a test and a pilot to promote new technology standards.
For example, Microsoft's graphics operating system, although it is also equipped on the PC, but many PC users, due to the poor performance of the PC, and the fact that Microsoft's cooperation with hardware manufacturers is not as good as that of Xinchuang Electronics, can better play the potential of hardware and software. Therefore, in the current situation of the PC camp, users who pre-installed the IN system have uninstalled the system and installed the DOS system back. The vast majority of PC software developers develop programs based on the DOS system, and there are few manufacturers who develop software for indos. Therefore, Microsoft naturally wants to take advantage of this cooperation with Nintendo to carry its streamlined graphics operating system on Nintendo's console, save user reputation, and let users know that Microsoft's graphics operating system is actually okay, as long as the hardware level can keep up. Before, Microsoft's system was not good, more because the user configuration was too poor, as long as the PC user upgraded to a CPU above 486, he could still experience the graphics operating system.
As for Sony, it is also about the same mentality, although, Sony also has CD-ROM technology. However, due to the late listing, the market share was monopolized by Xinfei Electronic Technology Company, a subsidiary of Xinchuang Electronics Group.
Even though there are now two specifications of CD-ROM in the PC camp, Sony and Xinfei, the price of installing two CD drives is naturally very expensive. In order to save money, users generally only install the CD-ROM of Xinfei Electronic Technology, instead of Sony's standard. The two standards are not only different in encoding, but also in terms of the size of the disc.
Seeing that Xinfei Electronic Technology ships at least 80 million sets of CD-ROM drives worldwide a year, even if the price is compressed to less than $100, it is close to $8 billion in a big cake.
"Price!price!"
The scene suddenly remembered a burst of sound, and the audience finally cared about the point!
Although Nintendo's console has powerful performance, it is destined to not replace the computer office, and the compatibility is very poor. And if a high-performance console that can only play games is very expensive, most users won't buy it!
After all, the Pangu series consoles not only have strong game performance, but also have richer game resources. In addition, Pangu computers can also be used for office study and other scenarios, and are by no means simple game consoles.
"Before the release, we have repeatedly studied the price to compress the cost to the extreme, if the cost does not break the lowest price in history, what is the difference between us and the new entrepreneurial electronics group with a black heart that keeps rising prices? And we do what we say - a powerful hardware platform like Super Nintendo, only sells for $498!"
Yamauchi raised his arms and shouted, quite a bit of a cross talk actor or a pyramid scheme teacher.
The scene erupted in cheers,Such a powerful configuration,It's already equivalent to a PC,No,Part of the performance has far surpassed the PC,Although,The game console does not have the Internet function,But,Now the vast majority of players are using discs to play games,Who needs the Internet function for the time being or chicken ribs?
"Next, the game console market is the era of Super Nintendo, the deviant Pangu console, no, the Pangu computer, sooner or later will be abandoned by players because of arrogant pricing! Here, I am very excited, I also want to say, new business, go to war! Even if you win the computer market, the gamer market will be taken away by us!"
Yamauchi Pu still couldn't hold back in the end, he suppressed this breath for a long time, and today he finally raised his eyebrows.
The audience immediately cheered, for the big war between these manufacturers, they have long been commonplace, and they are happy to see it!
Only the war of manufacturers, they can still buy cheap and high-performance products!
For example, Nintendo and toothpaste factories, Sony, Microsoft and other companies are famous for their black-hearted prices in later generations. However, in this era, after being forced to take the cost-effective route, these manufacturers can also come up with a painting style that makes Lin Qi feel weird.
For example, the mobile phone manufacturers of later generations, OV manufacturers are well-known manufacturers that do not have cost performance, but since the middle of 18 years, there have been some cost-effective hot mobile phones, ready to use cost-effective mobile phones, to copy the back road of Xiaomi and 360. As a result, many Android mobile phone users who don't want to see OV can't help but be surprised by the new product promotion released by the OV factory with a sudden change in painting style - this, this is not a big factory, and it is not OV.
In short, it is not a question of whether to sell high price and low allocation or low price and high allocation. It only depends on the manufacturer's thoughts, if the price is expensive, and the same configuration is twice as expensive as that of a competitor, someone buys it, then the manufacturer's brain is bad and the friend is refreshed at the lowest price.
Manufacturers who take the route of buying advertisements at high prices and sending mobile phones with low prices have also begun to prepare to launch some new products with conscientious pricing. This is not a conscience of the manufacturer, but because the market has changed and it is not easy to do. The whole market is shrinking, and the early silly white sweet consumers have become savvy to buy a few more mobile phones, and if the boss of the manufacturer is not stupid, he will know to adjust the direction.
The cost-effective model is the most classic promotion model in human economic theory. At the beginning, the new start-up electronics company relied on this killer feature, and so did Xiaomi in later generations. There are countless manufacturers who have relied on this model and achieved success!
Nintendo and other manufacturers feel that this model is profitable, and they will naturally take the cost-effective route. Because,The host does not make money by selling hardware,But first shop hardware shipments,Even if the hardware loses money,It doesn't matter,Subsequently,Sell game software,Sooner or later, the loss-making part will be earnedγ The most feared thing is that if the hardware shipments are not enough, then a certain stock market will not be formed, and the follow-up may not be able to return to the cost.