"Nintendo is too arrogant. Looking at this scene, there were no cheering people in the field, only Lin Qi and his party, and Ueshima's face was a little ugly.

"Yes, indeed, but this time they have arrogant capital. ”

Lin Qi did not show any performance, and in the next period of time, Nintendo will inevitably recover some situations. At least, in the Japanese market, as well as in the European and American markets, many players in the game market may pay for high-performance new consoles.

Such a product, if it is in China, may not be able to eat, firstly, it does not have a large enough player base, and secondly, at this price, it is already possible to win the low-profile version of Pangu 4. The Pangu computer is not only a toy, but also a productivity tool, and it can be used in a wider range of scenarios, and games and entertainment are only part of the use of the Pangu computer.

But in any case, Nintendo's console is bound to threaten the interests of the new startup department.

Why did Microsoft in later generations have to intervene in consoles? Knowing that the market for game consoles is far from being comparable to the PC market. However, Microsoft mainly sees the console market and is not completely replaced by PCs. Even, some consoles, if given room for development, can be developed into a compatible general-purpose computer similar to a PC. It is precisely for this reason that Microsoft decided to produce consoles, directly threatening the back of Nintendo and Sony consoles, forcing Nintendo and Sony to focus on the Three Kingdoms War, and the consoles missed the Internet wave, let alone threaten the position of the PC.

The industrial pattern of Xinchuang Electronics Group has long surpassed the simple game console industry chain. Rather, it is a Pangu computer that can provide an alternative to the PC. However, at present, Pangu's cost-effective advantage is still reflected in the cost performance of hardware in games, audio-visual entertainment, etc., which exceeds that of PC. If it is only used for office, and users who are accustomed to the DOS operating system, they may not think that Pangu is better than PC.

In order to compete with PCs, Pangu computers need to continue to expand their application scenarios in addition to constantly promoting their performance. However, at this stage, it is still necessary to stabilize the game market, suppress the rise of the game console industry platform, and snatch Pangu's share in the game market.

In the past, Lin Qi felt that there was no one in the game market that could play, and all the hosts were rubbish. However, now Nintendo's new console, to a certain extent, is not better than Pangu 5 generation, but I am afraid that the hardware performance is not lost to Pangu 4 generation! Moreover, in terms of price, it is even more explosive The price that Lin Qi also feels surprised, those consumers, I'm afraid they will also snap up Super Nintendo under the stimulation of high cost performance, right?

After returning to the company, Lin Qi took a short break, and then notified Ueshima and others to make an appointment to meet.

The person who met this time was Hayao Nakayama, the head of Sega.

There is no other reason, because among the people he is working with, Sega is a good choice.

The founding of Sega is also a legend, since World War II, the U.S. military has sent long-term troops in Japan, so there are never a few romantic stories about American GIs and Japanese chicks, but most of them end up patting the man's ass back home, leaving many mixed-race children struggling to grow up in the "sense of racial identity". But Sega's founder, American soldier David, did something different, because it showed not only his business acumen, but also his responsibility as a man.

After his military discharge, David began selling pachinko machines to bases in Japan through his military connections, and later ventured into jukeboxes and coin machines, and later founded Sega.

In the 60s, Sega was bought by Hayabusa Nakayama, and David became the head of the American company, and Sega lived up to expectations and made a lot of money in the arcade field.

But this was just before, by the 80s, in fact, the arcade market had begun to decline, from the rise of Atari to the decline, many people in the industry understood that the console market was much bigger than the arcade!

The arcade market kills the shipment of millions of machines a year, and although the software is relatively expensive, the market size is relatively small, and it is difficult to develop.

But in the console market, Atari has developed a new business model, that is, to fuck it first, sell tens of millions of consoles, and then, after users buy the console, they still have to continue to consume game cartridge software. Even if the console doesn't make money, the game can make a huge profit. Atari is self-inflicted, but it doesn't mean business model garbage.

In the game industry of later generations, the platform is basically king. After the platform circles a large number of users, the profits are naturally rolling in. However, the competition in the console market is also extremely fierce, and everyone wants to occupy the market and earn a steady stream of profits from game software, so all hardware platforms are exhausted.

The level of technology, the time of entry and the commercial positioning are all extremely critical.

In the Japanese console market, after the collapse of Atari, the Pangu console of Xinchuang Electronics relied on high-end and high configuration, and ate the market of old players with high requirements for game quality.

Nintendo, on the other hand, has lowered the price of FC to the limit, and has never been a picky eater in the low-end player market, which has also flourished over the years.

However, Sega's console has been listed several times because the performance cannot reach the level of Pangu computers, and it cannot be recognized by high-end players. And because Sega's hardware is higher than FC, it naturally can't achieve the price of FC, which is a missed opportunity to occupy the low-end market.

What's more, the entry time was later than Nintendo, and in the end, when snatching the Atari collapse cake, others had already eaten the cake on the table, and only the scraps remained, and Sega entered the market, naturally not getting much share, but repeatedly fighting.

If it weren't for Sega's presence in the arcade market, which was still profitable, I am afraid it would have gone bankrupt dozens of times!

"Take a slow step, I'm. ”

Hayao Tanaka does not have the frame of a big boss, and if he is thrown in the market, he is no different from any small person in the market.

The game is a bowl of rice, you have to eat it while it's hot, and technically it's even more so, the newly launched Super Nintendo, in terms of current technology, can be called perfect, in comparison, the fifth-generation console that Sega is developing is lackluster.

Although the 68000 processor in the Motorola 680 architecture chip, which is the originator of the complex instruction set, is applied, this processor is not only expensive, but also the performance cannot be compared with the current Intel 486. In other words, if Sega's fifth-generation console is launched, it will definitely hit the streets!

Of course, if you can release it a few months in advance, there is a time difference. But yes, a certain circle of fans, as long as more than 5 million units can be sold, and the follow-up software can be sold more, it is still possible to make a profit.

It's a pity that after the launch of Super Nintendo, the Sega V will be launched, which is to find death and make trouble for yourself.

Another reason why Hayao Tanaka is most angry is that there is no money, and a lot of money is invested in research and development. If the parent company in the United States is willing to give money, it can be further improved, for example, to improve the 3D graphics card, so as to launch a console that is not inferior to Super Nintendo.

However, Sega's parent company said that the console market is already too crowded, and the competitors are too strong, if you have to do it, figure it out yourself, anyway, aren't you already operating independently and taking care of your own profits and losses?