John has been really busy these days, organizing auctions, trying to sell the cattle on the ranch for a better price, taking care of the remaining livestock on the ranch, and trying to find a way to recruit more reliable cowboys, so busy that he can't wait to divide himself into three petals.

Fortunately, with the help of Joey and other old people from the first batch of ranches, he was finally busy, but the auction of live cattle really made him rack his brains and die a lot of brain cells.

After a period of fermentation, the reputation of Bauhinia Ranch beef is now completely launched, especially for people who eat together in the meat industry and the catering industry, people who have not heard of Bauhinia Ranch beef are simply not worthy of being mixed in this industry.

Not to mention those gourmets, they are definitely at the forefront of food, whenever a top-notch food appears, they will always be the first to appear, to taste, to evaluate these food.

After the oral propaganda of these gourmets, and some gourmets published some advertorial comments, the brand of Bauhinia Ranch Beef became even louder, and more and more people knew about this top luxury beef brand.

Nowadays, some families in the United States can give a piece of beef from Bauhinia Ranch when giving gifts, it will be faceless in front of relatives and friends, and it will be considered a very valuable gift.

In many fresh supermarkets, as long as the beef printed with the words Bauhinia Ranch is almost sold out, people don't even care about its price.

Even if a piece of standard-level beef in Bauhinia Ranch has been fried to a sky-high price of $200, it still hasn't stopped everyone's enthusiasm at all.

Good things will always be in short supply.

After doing some market research, in the face of today's absolutely good situation, John made a decision on the spot, and the live cattle auction of the ranch will be upgraded from now on, and we will recruit more people, especially those related to beef slaughtering, auctions and other related industries.

Meetings, must have a meeting, only by gathering everyone's wisdom, in order to deal with more and more cunning dealers.

"Ladies and gentlemen, the boss has explained before leaving, we need to raise 100 million US dollars as soon as possible, or even more funds will come out, and he will be of great use. In addition, after some market research on the auction of cattle on the pasture, I think we have to make some changes.

So, folks, please speak up, I need your best advice, and the ranch needs your advice. ”

On the day that Jinyang and Yan'er set off for the trip, John urgently convened a meeting about the live cattle auction, gathering all the cowboys of the ranch and other senior management of the ranch, and Allen was also in attendance.

"John is right, I agree, now a piece of standard grade Bauhinia Ranch beef on the market has been fried to more than 200 US dollars, and the top special grade beef has reached the point where there is no market, and money can't buy it.

In such a hot situation, I think this is no longer the hunger of the market, but the rarity has reached the level, and the beef in the pasture has basically been monopolized by a small number of people.

I think this is very bad for us, especially since we are still a new ranch, and we may not even be a lucky person who has gone through shit luck in the hearts of ordinary people, and has not formed a stable brand image at all.

If it continues to be monopolized by a small number of people, although it may form a mysterious image in the hearts of ordinary people, it will be very beneficial for the price of our beef to rise in a short period of time, and it will even be fried to a higher price.

But in this way, our ultimate lifeblood will also be in the hands of that small group of people, ordinary people, will never be able to afford to buy such expensive beef, not to mention, they may not be able to buy it even if they have money.

This is a situation we would never want to see.

So I think we need to increase the number of live cattle auctions, and we need to buy more calves, pregnant cows and rack cattle to breed more to create a virtuous circle. ”

Alan then said that he agreed with John's words, and even had some thoughts of his own, and at this time, he took the opportunity of the meeting to express his concerns to the big guys.

That is, behind the prosperity of the ranch now, there is also a big crisis, there are many ill-intentioned people in the shadows watching every move of the ranch, one careless, maybe it will be the end of the bones, they must do enough to deal with it.

Alan's words also caused everyone to ponder, and indeed, many of them were immersed in the success of the ranch during this time, auctioning live cattle, hosting Christmas parties, hosting snow bike races, and even opening a ski resort later......

The ranch has made a lot of big moves, and all of them have been successful, until now, a piece of ordinary beef in the ranch has been sold for a sky-high price of 200 US dollars, which makes the ranch staff go out with their heads held high, eager to their tails to the sky.

They are proud of their ranch and their work, especially the envious look of others looking at them after they go out, which makes them feel crooked in their hearts.

"Look, he's an employee of Bauhinia Ranch, and I've heard that he can eat beef from their own ranch every meal, and that's an ordinary piece of beef that can sell for $200!

It's enviable!"

"Not only that, I heard that the Bauhinia Ranch is full of good things, and I heard it from the eldest aunt of the sister-in-law of a classmate of mine who was a friend's father's father and the student's mother.

There is a beautiful volcanic lake in the Bauhinia Ranch, they call it Half Moon Lake, I heard that you can take a bath in it on this kind of cold day, the lake water is hot, not only can remove fatigue, but also is particularly good for the body.

And their sheep there, I heard that they are not ordinary sheep, and they are even better than their beef, but they are not sold to the outside world now, but they are only sold in the ranch restaurant, which is a pity......"

Whenever they hear these words of envy, jealousy and hatred, every employee of Bauhinia Ranch is honored, because there is their own credit, and the rise and growth of the ranch is indispensable to their own efforts.

It's like when their own son is praised by others, they will be very happy, because it is their own son, and they have cultivated and raised it.

They also have a deep affection for the Bauhinia Ranch, because they have grown with the ranch.

So for John and Allen, everyone racked their brains, hoping to come up with more and better countermeasures to deal with the next challenges.