Chapter 619 France

The newspapers of the following days were full of royal news.

"Her Majesty personally facilitated the cooperation between Vodafone and New Ventures!"

"The power of apology from the Minister of Manners!"

"The new venture has a premium stake in Vodafone, 10% equity of $1 billion, and Vodafone is worth $10 billion!"

……

The cooperation between Xinchuang and Vodafone instantly added a lot of glory to the royal family, Lin Qi and Gerald are naturally happy to receive this kind of report, and under the halo of the royal family, they can also expand their influence, why not, as for James's little Jiujiu who wants to exonerate himself, Lin Qi doesn't care at all, his goal has been achieved.

The vision of the British business community is naturally higher, and the new venture will inevitably bring a series of changes to Vodafone, and many people have discovered the trend of new entrepreneurship.

In Japan, SoftBank quickly began to enter the telecommunications operation market after receiving investment from the new start-up department.

And in the UK, Lin Qi also took a stake in Vodafone!

Everyone vaguely knows that new entrepreneurs want to enter the telecom operation or mobile phone industry, but not too many people are optimistic. After all, many people feel that these high-tech industries are not for Chinese to play!

Even though Lin Qi's new entrepreneurship department has achieved great success in CD-ROM, Pangu computer and other fields, no one thinks that the telecom market can still be successful. After all, today's telecommunications equipment is considered to be extremely high-tech and not comparable to personal computers.

Lin Qi will not take these doubts seriously, and will not change his layout direction just because he is questioned.

……

In July, Lin Qi and Xiao left England and flew to France.

Of course, on the surface, Lin Qi is interested in French wines and wineries. In fact, it's better to take a walk around France and see if there's anything worth investing in.

On the 4th, the two arrived in France, because they were less than the chatter along the way, the two got off the plane and rested, and then went to the Eiffel Tower for sightseeing.

In the evening, it was to the Champs-Élysées again, France was indeed very good at that time, and the name of the romantic capital was not obtained in vain, and when it was time for dinner, the whole street entered the atmosphere, tall and gorgeous French girls, in the mist of smoke, brought a bit of charm to this place.

Whether it is a restaurant on the street or a restaurant or café, the only thing that is indispensable is red wine, because Lin Qi made some introductions to Xiao Xiao in advance, and Xiao Xiao paid special attention to it.

For the girls on the street, it is dizzying to watch, and after a few glasses of red wine, the conversation box is also opened.

"Mr. Lin, I don't understand a little, you said that you want to be the domestic market in the future, but the demand for red wine in the domestic market is not large, and it is only limited to the high-consumption class, plus the domestic drinking habits, can this thing sell well?"

In the French market, it is obvious that red wine is similar to drinks, commonplace, but in China, it is a different scenery, less than many dinners that have been seen, and red wine may be used to adjust the atmosphere when breaking the ice, but when everyone really drinks high, whether it is the group boss or the officialdom, it is a virtue, and he is more willing to take a big sip of liquor.

"China is a potential market, and if you want to operate, you have to invest now, the sooner the better, and when everyone finds the opportunity, it will be too late, the domestic economy is developing rapidly, the government policy is very good, poverty alleviation is only a matter of time, and this time will not be very long, even the French, it is impossible to drink red wine like boiled water. ”

"Less, not all of these wines are from big factories, many of them are fake, and there are only a few famous wineries in France, and if all of them are good wines, even if they only supply the French market, they will be able to keep them busy. ”

Lin Qi patiently explained that in the 21st century, as long as he is a small wine dealer, he knows the inside story of wine, and it is always true and false.

"A bottle of '82-year-old Lafite!"

This is a joke that everyone ridiculed red wine later, but it also shows the huge interest chain lurking in this market, Lafite produced in 80 years is famous, but the domestic consumption of Lafite in a year can exceed the sum of all 80 years of Lafite, which also shows that many red wines are sold dog meat on the head of sheep.

However, the majority of consumers will not care about this, for those who drink Lafite for the first time, what is the taste of Lafite, God knows!

Lin Qi is not interested in the French market, he is not interested in a mature market, but the domestic market contains huge business opportunities.

Historically, by 2015, the wine market began to recover, for imported wine, people are almost crazy pursuit, with the aura of elegant consumption, many people have accepted it as a table drink, for people who can not accept the taste of liquor, wine is a very good choice.

And with the development of the entertainment industry, all bars, nightclubs, KTVs, etc., have become the base of wine consumption, of course, this kind of place where even two yuan beer is fake, red wine is naturally not much better, but this does not affect them to sell fake wine at a good price. In 2015, the domestic import of glucose wine grew rapidly, and the wine industry achieved a revenue of 35.7 billion yuan and a total profit of 3.2 billion yuan.

The domestic market in the 21st century is very prosperous, the value of the wine retail market is about 78 billion yuan, and about one-third of the imported wine is a pretty staggering number, of course, there is also domestic production, but on the basis of conditions, more people choose to import, rather than domestic, which is not to despise domestic wine, but because of the natural advantages of France, in the production of red wine is better.

"Fake wine, can there be fake wine in this kind of place?" Xiao subconsciously glanced at the red wine in front of him, this is the Champs-Élysées, which can be regarded as the most high-end consumption place.

Lin Qi said: "Almost all of France's top red wines are in the Bordeaux region, where five varieties of grapes are mainly grown: Cabernet Sauvignon, Merlot, Cabernet Franc, Petit Verdot and Malbec. Among them, Cabernet Sauvignon and Merlot are the main varieties. The main grape varieties used in white wines are Sauvignon Blanc, Semillon and Muscadelle. ”

"French wine is famous because of its unique climate and geographical conditions. Bordered by the Atlantic Ocean to the west, the oceanic temperate climate allows the Bordeaux region to mature slowly, with little variation throughout the year favouring complex and ageing wines. The Bordeaux wine region is dominated by red wines, which are soft and elegant in taste, and have a feminine feminine temperament, so they are known as the "Queen of French Wines". In addition, the wines of the Bordeaux appellation are very blended. After blending different wines, the winemaker can deduce the taste after different vintages according to the different vintages in the collection, which is considered a top red wine, and the one in front of us is already quite good. ”