Chapter 620: Red Wine

Xiao Xiao was amazed when he heard it, looked at the goblet in front of him, and was stunned that he didn't see anything.

However, this time he didn't sort out the information, and Lin Qi didn't have any requirements, and now it seems that Lin is always in the chest.

"Mr. Lin, this kind of high-end thing, it seems that I will need to supplement my knowledge in the future. ”

There was some emotion in his tone, these are not a day's work, even if he knows the relevant knowledge, he may not be able to taste anything.

"Don't worry, it's just a process, some people drink out of it is elegant, some people drink out of life, in fact, I prefer liquor, real pure grain brewing, the entrance is fierce and dry, the chest turns a thousand times, the stomach is square and majestic, this is red wine can not be compared. ”

Lin Qi patted Xiao Xiao's shoulder, wine is a thing, 10,000 people have 10,000 people to drink it, and people from all over the world have different tastes for wine. In terms of the Chinese market, liquor is king in modern history, and the market share of other liquors is not as good as that of liquor.

Even later, when liquor was hit by the counterfeit liquor crisis, it was able to recover quickly after rectifying and closing down a large number of informal distilleries. It can be seen that the market for such an addictive thing as liquor is still very powerful.

In the 80s, the winery was still conscientious, trying to improve the quality of the wine, and there were still fake wines, but they were not as widespread as they were later, and he also drank a glass with his family and relatives when he was a child, perhaps it was the genes planted at that time, so that he always felt a little unable to let go of red wine later.

The period when counterfeit wine was most widespread was actually in the 90s. At that time, capital grew savagely and supervision was relatively lacking, so domestic resort wine was rampant.

Later, the state struck hard, causing a large number of distilleries in the liquor industry to shut down, and baijiu was once regarded as a sunset industry. For example, at the beginning of Moutai's listing, it was the period of liquor depression, and people gave a bunch of sarcasm to Moutai, which had a market value of billions of yuan, believing that Moutai Distillery would never be worth more than 1 billion. After that, Moutai was naturally slapped in the face, and after listing, it grew hundreds of times, only slightly lower than the annualized return rate of Hong Kong stocks Tencent Tencent, and the world could not find a market with a higher rate of return than China's high-end liquor industry.

As far as the liquor market is concerned, there is naturally no need for foreign liquor. There is no place for foreign liquor to stand in China, not to mention Moutai and Wuliangye, and the profits and growth of a bunch of second- and third-tier liquor companies are all beating the internationally famous liquor giants. Compared with China's liquor industry, most of the international liquor companies are small workshops.

But...... Red wine, beer and other products, China is not particularly strong. In these two markets, half of the domestic market was later occupied by foreign liquor or foreign brands. Beer is a large number of domestic breweries that have been acquired, which appear to be domestic, but in fact, most of them are foreign-owned, joint venture brands.

As for red wine, it is mainly imported wine, and domestic red wine does not occupy an advantage. In terms of return on capital, domestic red wine companies are also relatively bleak, and neither high-end nor low-end can beat overseas imported red wine.

In terms of mid-to-high-end red wine, there is a lack of domestic brands.

In terms of low-end red wine, domestic red wine lacks cost performance.

It is precisely because of this that Lin Qi thought, anyway, sooner or later in the future, China will have to import a large number of wineries, so it is better to buy some mid-to-high-end wineries overseas, so as not to cheapen foreigners.

"Mr. Lin, should we bring some back to my sister-in-law, I think women are actually more temperamental when they drink red wine. "I took a sip of it, and closed my eyes to learn to taste wine with Lin Qi.

These words reminded Lin Qi that it had been several months since this circle came out, but he had snubbed Meng Xin.

"Okay, when you get to the winery, pick up a few bottles of better ones, it's still a little hot here. ”

The two big men enjoyed a night moon style, of course, the streets are basically men and women in pairs, but European and American countries are very open between the same sex, and the two of them did not attract too much attention except for their different faces.

At noon the next day, Lin Qi met with Prince Houbert de Luxembourg, the head of Château d'Obiang, as agreed, and a shiny car was already waiting outside the gate of the winery.

The waiter in a suit opened the car door with white gloves, and after inviting Lin Qi and Xiao to get into the car, he carefully closed the car door, started the car and slowly thought about the manor.

Xiao Xiao looked a little excited, looked at the vineyard outside the car window, and exclaimed, it was the middle of the day, the sun was falling, and there was a slight smell of the morning remaining, and the plant was growing very well.

"The vines here are almost all able to grow for 40 years, and the plants have been carefully selected to maintain the maximum amount of light received by each plant at a distance. ”

Looking at the scenery outside the window, Lin Qi also felt relaxed, the French people's method of engaging in this mood is still quite good, especially the winery, which works harder to present the poetic side to the guests.

"You have a lot of research about wine. The waiter and driver interjected with a smile, a little pride in his eyes.

Lin Qi responded with a smile, these wineries were very difficult to survive at the beginning, and it was a trouble to maintain their operations, basically from private individuals or some consortium investment, which began to continue to grow larger and expand the scale, but winemaking is not to open a company, what is needed is one step at a time, and impatient people are naturally not qualified for this job.

There are five wineries that are the most famous wineries in France, which are first-class wineries, and the classification of Portuguese wine is inseparable from the French royal family, and the rating is also the standard given by the royal family.

Since 1855, in fact, the most famous winery is Lafite, but Lin Qi took the lead in choosing not Lafite, but Château d'Obiang in front of him, which is the oldest winery in Bordeaux, and became famous earlier.

480 years ago, it was surrounded by a huge vineyard. With the beginning of the Industrial Revolution in Europe and the development of urbanization, Obiang also began to become a winery, and the city of Bordeaux, which was despised for expansion, began to expand, and the vineyards became victims, and many vineyards disappeared in the expansion, and Obiang remained.

Château d'Obiang is the closest to the city of Bordeaux, and the grapes ripen the earliest compared to other regions, marking the beginning of the Bordeaux grape harvest season with the first grape picking.

The first recorded wine bearing the name of Château d'Obiang was in 1660, when the King of France entertained guests with Obiang's wine, and in 1855, Château d'Obiang was classified as a Premier Cru in Bordeaux.

Therefore, Lin Qi chose Obiang, which can be regarded as a sign of respect for this oldest winery.

A few minutes later, the car drove to the gate of the winery, which greatly shocked Xiao, Obiang is not only a winery that makes top red and white wines, but from the outside it looks more like a poem, a painting full of poetry.

The huge and elegant village gate, after entering, is the beginning of the film and television hall with a crimson velvet curtain, the waiter opened the car door, Lin Qi and Xiao Xiao introduced the village gate, the crimson velvet curtain embedded with the golden village emblem silently opened, showing in front of the winery is the long history of the winery, the unique vineyard management - pruning the vines, cultivating, harvesting, the seamless combination of tradition and modern science winemaking, every detail is slowly displayed in front of you.

"Welcome to the two of you, it's a great honor to be able to host you!"

In the back stood the Prince of Luxembourg, who had a good complexion, impeccable styling, and was quite exquisite.