When "Smiling Proud Jianghu" landed in the North American market, it was also surrounded by many Hollywood blockbusters and won a beautiful box office of $18 million in the first week.

This movie is not a Hollywood blockbuster, but in terms of action design and painting style, there are indeed differences from American movies, so that American audiences are tired of watching Hollywood-style movies, and feel that "Smiling Proud Jianghu" is almost a dazzling masterpiece.

"Hey, Tom, have you seen "Smiling Proud Jianghu"? ”

"Of course, I just watched it yesterday, and I really didn't expect that China would have such a level of production now, and the director is an American, right?"

"How did those people manage to fly around in the air, is it Chinese kung fu?"

"The fight scenes in this movie are so beautiful, much better than the dance. In contrast, Hollywood movies are too primitive and rudimentary in action to design fights that are still watchable. ”

"However, Chinese kung fu is only as cool as in the movies, and in fact, it is not very powerful. ”

"It's enough to be powerful in the movie, and the ring and the movie are nothing more than providing viewing value. ”

Compared with "Smiling Proud Jianghu", those action blockbusters in the United States look very bad and rough. After all, "Smiling Proud Jianghu" is not only the special effects, but also the action design and aesthetics in the movie are also unique.

Therefore, supporting the release of the movie "Smiling Proud Jianghu", the English version of Jin Yong's "Smiling Proud Jianghu" was also translated and published by New Venture Publishing Group to the American market.

For martial arts, the biggest difficulty is how to translate into other languages and make the other party understandable, and without losing the compulsion of the original text.

Due to the difficulty of translation, many classic Chinese literary works are difficult to succeed in overseas markets. Because, after being separated from the context and cultural atmosphere of Chinese, many things will be deformed once translated.

Fortunately, New Venture Publishing Group has recruited a large number of first-class translators over the years, and the manuscript fee paid is equivalent to 500 US dollars per thousand words. It can be said that Jin Yong himself writes now, and Western publishing houses will not come up with such an expensive price.

But the top translation is so expensive, after all, in order to ensure the quality, "Smiling Proud Jianghu" adopts 6 groups of translations at the same time and independently translates. After that, the words of other translations are selected and polished by translators and writers who are proficient in both Chinese and Western languages. The final cost is so expensive!

To put it simply, preventing Chinese martial arts from being translated into Western languages is expensive and has a high threshold, which is really not a matter for the new venture publishing group. It is well worth giving up money, even if not to make money, just to open the door to the English publishing market.

Of course, "Smiling Proud Jianghu" in the United States, Canada and other places, although it was driven by the movie, only sold more than 200,000 sets. After all, readers buy this kind of other country just to experience the novelty, and in essence, martial arts is still an absolutely niche subject in the West.

However, due to the high price of books in Europe and the United States, the full set of "Smiling Proud Jianghu" was published in 4 books. The price of the full set is as high as $200, so just selling paper books is a big sale of more than $40 million. Compared with the box office of the movie in North America, it is not much worse.

……

"Wow, Lin Qingxia's undefeated Oriental is too brilliant!"

"Goddess!"

"The undefeated East is a man!"

"Men can also be men, you have to know men. ”

"Smiling Proud Jianghu" in China, not only is the movie a big hit, but the number of movie viewers is conservatively estimated to exceed 100 million times. The box office of the movie also immediately drove the sales of the original work of "Smiling Proud Jianghu", and Jin Yong's original work was officially published in the mainland, bringing a large number of new readers.

Stimulated by the movie, the sales of "Smiling Proud Jianghu" increased by more than 10 million copies in a year. It's just that this part of the achievements is laughed at by the new venture publishing group. Because, all the copyrights of Jin Yong were bought out to the new entrepreneurship department, and he only had fame in the future, but he could no longer share the income of the work.

Compared with the alternative evaluation of this movie in other countries, Chinese obviously care more about the actor itself, Lin Qingxia was originally a famous actor, but before that, she had never played such a role, resulting in the audience having a brief confusion when they saw her at first sight.

And Lin Qingxia was only famous in Hong Kong at the time, and now she directly opened the mainland market, and the invitations to look for her to star in the movie in the future all fell like snowflakes, it can be said that Lin Qingxia became famous because of this, and Lin Qingxia did not forget Tsui Hark and Lin Qi, as long as Lin Qi invested in Tsui Hark's director, Lin Qingxia would not refuse.

The success of "Smiling Proud Jianghu" has made Tsui Hark a unique figure for a while. At least, the domestic evaluation has far surpassed that of award-winning directors such as Zhang Yimou and Chen Kaige.

Because, for those award-winning directors, a movie will have a box office of several million to more than ten million, which is still on the basis of free publicity by the domestic media without money. And Tsui Hark's large-scale commercial films, directly use economic benefits to convince the current domestic market!

Making money is the last word!

After all, China has been striving for honors, winning gold medals, and gaining popularity over the years, and this is not to increase the export opportunities of Chinese products and introduce more capital into Chinese investment, everything is for the sake of economic interests!

……

The global box office results of "Smiling Proud Jianghu" have accumulated more than 200 million US dollars. If converted into Hong Kong dollars, it is even more than 1.5 billion Hong Kong dollars, which is higher than the entire local box office market in Hong Kong combined.

Therefore, Tsui Hark really relied on this movie to become an international director. And it is a successful commercial film, which is much higher than the director who won the award and became famous.

The first part of the movie version of "Smiling Proud Jianghu" was handed over to Tsui Hark for filming. Of course, Lin Qi hopes that Tsui Hark will shoot a second part, but in the short term, Tsui Hark does not want to shoot for fear of smashing the signboard.

Therefore, Lin Qi thought about it and asked the domestic director to try to shoot.

didn't mess up, just admit that the domestic director is making a continuation of Tsui Hark's work, if it is messed up, Tsui Hark will announce in a few years that Tsui Hark's version of "Smiling Proud Jianghu 2" will be launched again, and it will not affect the value of this IP.

"Boss, is the sequel to "Smiling Proud Jianghu" really handed over to the domestic director?" Xiao Chen couldn't help but tremble and said, "Let me be in charge of the project?"

"Yes!" Lin Qi said, "Lin Qingxia's undefeated Oriental cannot be changed, and the others can be replaced casually." ”

"What if I mess up?" Xiao Chen said hesitantly.

"Messed up?" Lin Qi said, "It's just a loss of money!" The second part, it's still 200 million, let the director think about it, if it is messed up, in the future, we will talk about it in the media every year, how much money does this director lose when he makes a big production!"

"That...... What big directors can there be in China?" Xiao Chen wanted to recommend his father-in-law, but he didn't dare to guarantee that the director of a TV series could make a good movie, let alone a blockbuster with a budget of 200 million.

"I think it's Zhang Yimou, if he doesn't dare to take it, he will change to something else. Chen Kaige did not consider it. Lin Qi said.

"Why?" Xiao Chen was stunned.

"I asked a fortune teller to calculate his aspect, and the probability of this person losing money is greater than the probability of making money. Investing in his films, very few are lucky enough to make a little money. Still others just earn fame. The worst thing is to lose money, but also ruin your reputation and become a laughing stock in the industry. Lin Qi said nonsense.

In fact, if you don't look for Chen Kaige to make a movie, it's more than what the fortune teller said. Rather, it is decided according to the performance of Chen Kaige's movies in the future. Since "Farewell My Concubine", a movie that has earned both fame and tens of millions of box office, Chen Kaige has continued to enter the pit boss mode.

The bosses of all walks of life saw that Chen Kaige was a big director, and handed over the money to him to make movies. As a result, Chen Kaige entered the unparalleled mode of pitfalls, losing both money and reputation. This kind of declining luck has always accompanied Chen Kaige.

Now that he knew this result, Lin Qi naturally wanted to avoid the mines. is to vote for a cat and a dog, not to Chen Kaige. This is not because Lin Qi is not pleasing to Chen Kaige, but because a large number of deeds later proved that his ability is not enough to control large investments. The budget for Chen Kaige is a great 20 million, and investors with more than 20 million yuan must be careful of losing to the point of collapse, and it is easy to create a super bad movie.