Chapter 0141 - Tourism and Cultural City
Free hotel check-in, there is indeed such a company in China, and a lot of news at that time played the arrival of the "Internet +" era of hotels.
This hotel is playing the slogan of free accommodation, which is really a good gimmick.
Because he relied on shopping to make up for the room bill.
For example, this room is worth 288 yuan, and you can buy 288 yuan of supplies through his APP, such as towels, bath towels, beds, wallpapers, lamps, etc., which are all products you are experiencing in the hotel, and some other products were added later.
As long as you buy enough 288 yuan, you can waive the 288 yuan room fee for this room.
At that time, the hotel chain took out some hotels to test the waters, explore the new model of the hotel, and make it a platform for life shopping.
The hotel is no longer just a simple hotel, but has become a commodity experience hall, which makes profits by additional goods.
It's advertised as free, but it's not actually free.
But if you think about it, you did buy so much money, and the hotel was really free.
But the hotel chain didn't really succeed for a number of reasons, such as the fact that shopping wasn't necessarily as profitable as rooms, or that guests didn't have much desire to buy them.
But there is no doubt that this gimmick is full of joy, and hearing about free hotel accommodation can at least attract the attention of many guests at the first time.
When the guests come, it's up to you to make a profit.
Like a lot of free games, it is more profitable than paid games.
At this point, Su Yang has far an advantage over that chain hotel, because Su Yang's peripheral products are profitable, and after experiencing it, I really want to buy it back and use it at home, even if the effect is much weaker.
However, before Su Yang could think about it carefully, Su Yang's mobile phone received an unexpected number, the phone number of Secretary Yang next to the district head.
Originally, Su Yang thought it was something important, but he just asked about the recent business situation of Xia Nanjin Hotel and Wanghu Hotel, and how satisfied the guests were.
Secretary Yang's actions made Su Yang a little confused.
However, Su Yang didn't have much time to guess the thoughts of the district chief represented by Secretary Yang, because Han Yi came over happily.
"Su Yang, it's a good thing, there is finally a move on it, this time you must take Kaiyu, Huamei and Lijing Holiday in one pot. ”
Looking at Han Yi who was running over in a hurry, Su Yang was a little strange, how could this kid come to him every now and then after being introduced by his father.
Speaking of which, although Han Yi is not the crown prince of Lichuan Group, he is also the cousin of the prince, he has a group subsidiary in his hand, and his father Han Zongze also has a Lichuan garden in his hand, which is much more awesome than himself.
"What kind of action did you make you so excited, and you want me to clean up those 3 hotels. ”
Su Yang said this, but suddenly thought of Secretary Yang calling him just now, could it be related to what Han Yi was going to say?
After Han Yi came in, he boiled a pot of tea by himself, and then sat on the sofa and said with a smile: "The renovation of the scenic spot of Liulu Academy, the proposal of the district mayor has been approved in the city." ”
Renovation of the academy scenic spot!
Su Yang now understood why Secretary Yang called him, and inquired about his tone.
But this is, Su Yang didn't plan to say it to Han Yi, but asked, "What does this have to do with me cleaning up those 3 hotels?"
Su Yang also walked to the side of the sofa and sat down, and washed the cups for drinking tea for himself and Han Yi.
Han Yi took the cup and immediately looked at Su Yang proudly: "You still lack political sense." What is the economic development trend in our city now, do you know?"
Su Yang rarely reads the news in the city, and he really doesn't know much about this.
"You, you. Han Yi pointed at Su Yang with a hateful hand, "Jiangzhou City has been trying to develop a high-tech industrial park in the past few years, but there is no talent, no capital, and the geographical location is average, so it can't be done at all, and it has all become low-end industries." ”
"Then if you want to change the direction now, is it related to the previous international sister city tourism and cultural conference?"
Su Yang remembered such a thing.
"Yo, it's pretty good. That's right, the city has now changed its tone, and in addition to developing basic economic industries, it is also necessary to vigorously develop into a tourism and cultural city. ”
"Do you want us to Jiangzhou, a famous cultural city in the south of the Yangtze River for more than 2,000 years, with big rivers and lakes, famous rivers and mountains, plus profound historical and cultural heritage, which great poet and writer in ancient times arrived in Jiangzhou, and they all had to leave a few poems. ”
"With a long history of humanities, fresh air and beautiful environment, I am sorry for the legacy left by my ancestors if I don't become a popular tourist city. ”
Han Yi gushed endlessly, and Su Yang was also thinking about the meaning of this.
While paying close attention to economic construction, the city has not forgotten the growth of the tourism industry, and it is to be vigorously supported this year.
And a civilized and prosperous tourist city is inseparable from the hotel industry.
"Therefore, before the city creates a civilized tourism city, it is first necessary to rectify the hotel industry in Jiangzhou City.
"The renovation of the scenic spot of Liulu Academy, the tourism and cultural conference of international sister cities, and the crackdown on the hotel industry are a combination of punches. ”
Su Yang nodded, but said strangely: "You said so much, what does it have to do with me cleaning up those 3 hotels?"
Han Yi slapped his thigh: "Look at me, I forgot to say the point." In order to build the Liulu Academy Scenic Area, the hotel industry in the park should not only be rectified, but also vigorously supported by the city and district for excellent hotel enterprises. ”
"That Traveler magazine, you know?"
Su Yang nodded.
Of course, Su Yang knows that one of the conditions for him to buy Wanghu Mansion is to be among the top 3 hotels in Jiangzhou City in one year by Traveler magazine.
"This time, Traveler magazine and the government are going to conduct a thorough survey of the hotels in the park. In particular, the hotel's service, regional location, sales, number of rooms, comfort, features and other aspects are comprehensively investigated. ”
"The winning hotel will receive hundreds of millions of low-interest loans endorsed by the government, but the money must be used to improve the quality of hotel services and the expansion of the hotel, and it will also be invested in the resort and hotel projects of Liulu Academy. ”
Han Yi drank a cup of tea and moistened his throat: "Let's put it this way, now the park is a pilot, so the district government hopes that there will be several local chain hotels with high service quality and characteristics, which can fully cover the three ends of high, medium and low." ”
"As far as I know, your rivals Huamei Hotel, Jiangzhou Kaiyu Hotel and Lijing Holiday Hotel, the major shareholders of these three hotels are closely related, and the three were originally from one, and they have been moving around frequently recently, and it seems that they want to reach a merger agreement to make a local high-end chain brand in the park. ”
"If you think about it, the merger of 1 4-star hotel and 2 quasi-4-star hotels is quite large. Lijing Holiday has also acquired a three-star hotel, and Huamei Hotel and Kaiyu Hotel are also acquiring other three-star hotels. Once the merger and acquisition is completed, the voice of the mid-range hotel market will also increase. ”
"As long as these three companies join forces successfully, they are basically invincible in the mid-range and high-end of the park. ”
"When they get a low-interest loan of hundreds of millions of dollars from the government, the district will treat them as star hotels and promote them to the outside world. Brother, I'm afraid that your Wanghu Hotel will also be finished, it will be hundreds of millions and government promotion, and it will kill you. ”
"According to my grapevine, the district mayor doesn't seem to like the style of these 3 hotels very much, mainly because those 3 people like to use the next three indiscriminate means to crush other hotels. But this matter was only recommended and inspected by the district mayor, and it was finally finalized by the city. ”
Han Yi showed a look that you understand.
Su Yang drank tea, probably understood, no wonder Secretary Yang called him just now, and then sighed.
Although the district mayor and Secretary Yang have the heart to praise their own hotels, they should know that the three hotels are going to merge to become the local giant chain hotels in the park, and they feel that they are already weak.
.
PS: Listed on the shelves at 12 noon VIP, I hope you can subscribe to support the genuine version at the "starting point", subscription is very important for a book, not only the results, including the recommendation arrangements in the future.