On the eve of the college entrance examination.

The head office of the distant supermarket finally started a price war.

The main store has daily promotions, and many hot-selling items have even started to be discounted by 7%. Other goods are also 90% off and 80% off.

There are also unpopular ones, which are directly hit with a five-fold discount.

It's not the kind of price increase and then discount, but real discount.

"The strength of the discount in the distance, I estimated, through different price combinations, now basically not profitable. If we follow suit, we will also lose all our profits. ”

Mark, the supermarket manager, was a little uncomfortable.

Less than half a month after he took office, he opened a big fortune for Nanhu Supermarket and made a lot of money recently.

As a result, let's fight a price war from afar, I didn't expect to fight such a ruthless price war.

"Follow up in the distance, there is no profit without profit. Nanhu Group also has other profit growth points, and Yuanfang is now losing money except for supermarkets and bars. The bar is not to worry, the profit and cash flow of the supermarket are cut off by us, and life is not easy in the distance. ”

The layout of Nanhu Supermarket is just one of Suyang's strategies.

In order to defeat the distance.

As long as the price war starts, it doesn't matter if it doesn't make money, even if it loses.

With the news that Nanhu Supermarket has also joined the price war, it has come out.

Two large supermarkets, 500 meters apart, began a positive PK.

Today you discount this, tomorrow I will discount that.

Today you have a big promotion lottery, and tomorrow I will give away a full reduction event.

Originally, there was no money to be made from afar, and there should be no money to be made here at Nanhu Supermarket.

However, after using the discount promotion product system provided by Huxin Technology, Mark actually made a profit.

"How much profit?" Su Yang was also curious.

"A profit of 2 points, and it is a net profit after deducting all expenses. The system provided by Huxin Technology is really amazing, and every time according to the customer's big data statistics, the prediction of the next day's discounted goods is indeed what the customer needs. ”

"At the beginning, there was actually a deviation in the prediction, but after a week of complete process, now the system stores a lot of data, and the prediction is becoming more and more accurate. ”

"So I controlled the discount to ensure the gross profit of the discounted goods, but I didn't expect to be able to make a profit of 2 points. ”

Mark is also unbelievable.

Don't underestimate these 2 points.

Although the current promotion discount is not comparable to the momentum of the first day of opening, the daily turnover is about 600,000.

Profit, too, 10,000 2.

Although it is a mosquito leg, it is so crazy that it is discounted, and it actually makes money.

Look at the distance over there.

Not only has the gross profit become zero, but also the daily utility bills, staff salaries, rent, wear and tear and so on.

On the surface, it just doesn't make money.

In fact, it has already begun to enter a loss-making phase.

"Keep it up, it's good to be profitable. Then 4 new stores will open immediately, and I will be bitten to death by the distant supermarket. ”

Su Yang was in a very good mood.

Mark patted his chest to ensure that there was no problem, with a system with such a high prediction accuracy, if he still couldn't handle the distance, then the position of general manager of the supermarket would be in vain.

But when Mark led the Nanhu Supermarket to fight with the head office of the distant supermarket.

Small and medium-sized supermarkets near the distance and the South Lake are all complaining.

When it was first discounted.

These small and medium-sized supermarkets have suffered a serious loss of foot traffic, and in order to recover these customers, these small and medium-sized supermarkets have also followed up with discounts.

But they never expected it.

Nanhu Supermarket and Yuanfang Supermarket are not discounted for a day or two, nor do they stop for a week, but day after day, and promotions are on sale every day.

Let's settle the score.

No way.

These two are simply losing money and grabbing the market.

Su Yang and Wang Zhen are big families, and they fight to the death with each other, but where can those small and medium-sized supermarkets hold.

The most bullish one also only lasted 1 week and announced that it would withdraw from the discount promotion.

Because of the regionality of the supermarket.

The crazy discount on Chunxi Street, although it will also bring people to other areas of Jiangzhou City, is still limited.

Therefore, many supermarket counterparts in other areas are sympathetic to the supermarkets on Chunxi Street while gloating.

"Brothers, you are so ridiculous, aren't you afraid that Suyang's Nanhu Supermarket will open in our business district?"

In the supermarket group in Jiangzhou City, someone joked.

"Silly you. Nanhu directly buys a house, and the investment in a supermarket is about 20 million, and now it doesn't make a dime, and all kinds of expenses are not low every day. Why did Nanhu fight the headquarters of Yuanfang Supermarket, it was not because of lack of funds, and he wanted to attack by concentrating a little. ”

"So I concluded that they would never expand to other business districts until they had decided the winner. ”

This sentence is well-founded.

Many people agreed with it.

Until another person came up with a sentence: "But what do I think, the other 4 branches of the distant supermarket have buildings under renovation not far away, and they are the engineering team of Nanhu." ”

"Is it such a coincidence? Is it that Nanhu is going to expand the hotel in the park to Jiangzhou City in order to make up for the loss of the supermarket?"

"It must be so, the most profitable thing in Nanhu is the hotel. It's like this to open a supermarket, and it's a panic to open a few more stores?"

The people in the WeChat group think it makes sense.

Then the man came up again: "But I saw the car of our supermarket supplier, and the delivery was made to those buildings." ”

……

Quiet.

The entire supermarket group suddenly fell silent.

It's as if everyone is gone.

But this kind of silence didn't last long, and immediately the owner of a supermarket cried: "Nanhu on the dog's day is listed, and the renovated building near me has just hung up the Nanhu supermarket brand." ”

"Me too!"

"Damn, I'm here too. ”

In the whole group, all kinds of wails came out at once.

The supermarket bosses who were gloating and watching jokes just now are crying and sad one by one.

The wolf of Nanhu is here.

Who doesn't know what Nanhu did in the park hotel, and he was stunned to collapse so many hotels.

As soon as he entered the supermarket industry, he was forced to carry out a price war from afar.

This is to replicate the strategy of the hotel and crush their supermarkets.

June 9, the first day after the end of the college entrance examination.

Su Yang received a call from his little sister Su Tiantian, saying that the college entrance examination was going well, and he felt that he had the hope of sprinting to Yanda and Huaqing.

Su Tiantian has a very good relationship with Su Yang, and now she regards Su Yang as her idol.

So Su Yang was also very happy.

The Su family is likely to produce a champion in the college entrance examination in Shanlan County.

Followed by.

Nanhu Group immediately announced the opening of 4 Nanhu supermarkets in Jiangzhou City, and carried out a 5-store celebration promotion with Chunxi store.

On the same day, not only did the reward delivery of pillows and other products increase, but also the discounts of goods were increased again.

Time.

The five major business districts of Jiangzhou City were full of wolves and bloody rain.

Even the distant supermarket that had already discovered Suyang's layout could only cope with Suyang's crazy promotion.

The reason is simple.

Su Yang's side is making a profit every day, although it is only 10,000 2 profits.

And Su Yang couldn't look down on this money, so he simply asked the human resources department to expand the recruitment of weekend clerks, so that other clerks could rest in shifts.

Promotions every day are very hard for the store staff, and in the long run, it will form a double layer of physical and psychological fatigue and oppression for the store staff.

But Su Yang did it.

Everyone has time to rest, and their mental outlook is very different.

And the distant supermarket is a typical example of the opposite.

They are losing money every day, and it's good that the group didn't settle accounts with them.

How can it be the same as Su Yang, 5 stores take 1 million profits every month to subsidize employees' rotations.

As a result, the employees of the distant supermarket were able to keep up with the rhythm in the early stage.

However, as the promotion progresses day after day, many employees in distant supermarkets are tired from running around every day, and they can't add any wages and reduce their rest time.

These clerks either began to slack off or left their jobs.

Let the distant supermarket gradually fail to keep up with the rhythm of Nanhu supermarket.

In a word.

Customers entering Nanhu Supermarket are greeted by a group of enthusiastic employees, and the atmosphere is very cheerful.

And enter the supermarket in the distance.

The employees here are just like the boss owes 800 yuan, their faces are full of tiredness, and customers feel negative energy when they walk around it.

As for the other supermarkets in the 5 business districts.

A withered away.

Many customers would rather walk a few more steps, sit one more stop, and run to Nanhu Supermarket or distant supermarket.

Among them, the most people go to Nanhu Supermarket.

Su Yang simply rented some buses, and as long as he shopped for a certain amount, he could take the shuttle back for free.

This measure, although it has long been in the provincial capital of Nanzhang City, such as Wal-Mart.

But it is still very rare in Jiangzhou City.

For a time, it attracted many customers to visit Nanhu Supermarket.

After more than a month of price promotion wars, and fierce battles in the five major business districts of Jiangzhou City, the sales of Nanhu Supermarket are rising steadily, and they have begun to gradually get rid of the sales of distant supermarkets.

With such a big battle, the name of Nanhu Supermarket is becoming louder and louder.

……

Nanhu Group Office.

Su Yang looked at the report at the end of the month.

Nanhu Supermarket is not making a penny now because of Suyang's employee rotation policy, but it also does not lose a penny.

As for the purchased building, it is actually still a fixed asset, and the potential for appreciation in the future is endless.

And it is very important that Nanhu Supermarket has completely dragged the cash flow of the distant supermarket to death, and even asked the distant group to pay the deficit of the distant supermarket.

The other is the small sandbank resort.

With the end of the college entrance examination and the high school entrance examination, and the students have also begun to take summer vacation, the popularity of Xiaoshazhou has skyrocketed.

On the other hand, the hot spring resort of Yuanfang Group in Qingshan County has the impact of a small sandbar and the arrival of summer, and its popularity is not as good as before.

As for Suyang's main hotel business.

From June, with the increase in tourists, every hotel is full of overnight rooms, including five-star hotels.

Not only that, but the overall rate of room rates has increased by 20%.

It is expected that the room rate will continue to rise in July and August.

Plus Clarity Factory, Huxin Technology, etc., all practitioners are summarized.

Nanhu Group's net profit for the month reached 15 million.

If you put the fine decoration project of the Mishang project in the Tiansheng community, as well as the pillows and other products booked in the Tiansheng community, they will be converted into it within half a year.

Nanhu Group's net profit this month will exceed 20 million.

"Not bad. ”

Su Yang was very satisfied and put down the report and looked at Pei Yinan and Liu Xiaojun: "Can you estimate the situation in the distance?"

At present, in addition to the small scale of the industry, the main resort villas, five-star hotels, and supermarket chains of Yuanfang Group are all within the benchmark of Suyang.

Therefore, the general situation of the Yuanfang Group, Nanhu can make an estimate.

"Yes. We calculated that compared with the same period last year, Yuanfang Group has decreased by more than 20 million, and has fallen into a loss of nearly 10 million. If this trend is expanded, the annual loss can exceed 100 million. ”

Liu Xiaojun handed the estimate report of Yuanfang Group to Su Yang.

Although it is not particularly accurate, it should be eight or nine as a whole.

"The loss of 10 million a month is small, and it still doesn't hurt my bones. ”

Su Yang knew that the 10 million would make Wang Zhen feel painful, but for the Yuanfang Group, it would be unbearable if it didn't lose 10 million.

Otherwise, Wang Zhen would not have spoken ruthlessly, and Su Yang would have been consumed to death.

"No, we have to make some big noise. ”

Su Yang's right finger tapped on the table, there was still a month, and the Lichuan Group would almost be able to free up his hands.

In the next month, even if Yuanfang continues to lose 10 million, it will still not make Wang Zhen anxious.

But deal with a behemoth's distant group.

Or he can't hold it for a long time.

Either we can only find a way to divide the country within the distance through the current situation.

"How much do you know about the shares of Yuanfang Group?" asked Su Yang.

"Through the investigation of the market intelligence department, Yuanfang Group has a total of 5 shareholders. The largest shareholder is the Han family of Lichuan Group, with a 40% stake. The second largest shareholder is Wang Zhen, holding 26% of the shares. ”

Lichuan Group's Han family and Wang Zhen still hold 66% of the shares, and the two sides are in the same breath, which can basically be said to have a steady control of the Yuanfang Group.

"What about the other three minority shareholders?" asked Su Yang again.

"There are three minority shareholders, 17%, 11% and 6%. Mr. Su, do you want to increase capital and expand shares through backdoor financing?"

"If you really want to do that, I don't agree with it. First of all, these three small shareholders only have 34% of the shares, and we will have to spend more than 300 million yuan to win them all. ”

"And we increase capital and shares, Wang Zhen can't sit idly by. Maybe he doesn't have much money in his hands, but the Han family of Lichuan Group, the major shareholder, is very rich, and it is impossible for us to increase our capital and expand shares to win more than 50% of the shares. ”

Pei Yinan learned a lot about how Su Yang borrowed Huamei from the backdoor, and finally increased his capital and shares to win Kaiyu, and he also learned a lot about it after coming to Nanhu.

I have to say that it was a brilliant battle for Su Yang.

However, it is not applicable to a distant group with a total asset of 6 billion behind it.

"You guys go get busy first, and I'll think about how to act. Try to pay close attention to the 3 small shareholders and contact them more, maybe it will be useful one day. ”

After Pei Yinan and Liu Xiaojun left, Su Yang picked up the phone and called Han Yi.

"I heard that the Nanhu supermarket and the distant supermarket are in full swing, you won't ask me for money again, will you? ”

As soon as Han Yi answered the phone, he first complained.

I can't help it.

Who made Su Yang look like a bottomless pit.

Han Yi can see it clearly now, let alone 100 million, even if it is 10 billion, it may not fill Su Yang's appetite.

"I'm not looking for you, I'm looking for your dad. Su Yang said.

"My dad, what are you looking for him? My dad doesn't run a supermarket, and he doesn't have any relationships in this area, don't you have his phone?"

Han Yi was shocked.

He always wondered if Su Yang had seen something.

But he still pretended to be stupid.

"Don't talk nonsense, what is my relationship with Lichuan Group now? I went directly to your father, and your father would come out to see me? I really thought I didn't know, after your brother and your uncle abolished you, they are now eyeing your father. ”

Su Yang's words were obvious.

If Han Zongze meets Su Yang alone, he will likely be targeted.

So Han Yi needs to be a cover.

For example, Han Zongze has a headache and brain fever, and he has to go to the hospital.

And Su Yang was very lucky, he went to the hospital with a headache and brain fever in advance, waited for Han Zongze in the hospital, and talked about what should be discussed.

Then in the dead of night, everyone left.

Han Yi on the phone was silent for a long time, and finally sighed: "Okay, I'll arrange it." But can you change a mobile phone number to call me, my phone is easy to check. ”

Han Yi hung up the previous grumble, and seemed to complain about Su Yang.

In fact, it also illustrates his current situation.

The competition for the future successor of Lichuan Group's 60 assets is not as calm as it seems on the surface.

Both brothers are business wizards in the family.

One mountain does not tolerate two tigers.

Either everyone goes their separate ways and develops separately after dividing the family property.

Either one side succumbs to the other.

Obviously, the two brothers did not intend to part ways.

Then the only way is to bring down the other side.

Sometimes.

A family has only one amazing talent, maybe better, others will just follow.

Or if there are several geniuses in different fields, it will not be the same as Han Yi is now.

In order not to be willing to be subdued, I can only keep challenging the bottom line of my eldest brother and uncle.