Chapter 0222 Independent technology, backwardness will be beaten
The business of the supermarket is booming, and it is indeed beyond Su Yang's imagination.
Originally, Su Yang also wanted to experience it, just like when a five-star hotel opened, the boss came to inspect and the employees welcomed it together.
But the escalator in front of the supermarket was directly full of people.
Not only many young people, but even many old men and old ladies are in a hurry to line up here.
The security guard was busy pushing out the shopping carts pushed out by the customers at the door, tidying them up and pushing them into the supermarket.
"Boss, or let's go in through the back door. ”
Song Jiatong looked at so many people, for fear that Su Yang would be squeezed into the flow of people and have an accident.
The back door is actually the warehouse, where the goods come in and out.
"No, just take it as if you are here to purchase, experience it, and there are shortcomings in the rented house. ”
Su Yang followed the flow of people, from entering the supermarket, looking for carts, and buying things, just like ordinary customers.
In fact, Su Yang has not returned to the community in Yulong Bay for a long time.
However, Song Jiatong was still very careful to choose the daily necessities he needed for Su Yang, after all, if Su Yang wanted to go back for one night, he would not run out of things.
"Boss, this way. ”
After being squeezed out of the crowd again, Su Yang finally found Song Jiatong who had chosen a good towel.
"Boss, there are too many people, especially those old men and old ladies, who buy things, one is more fierce than the other. When you see a discount or promotion, you will stuff it into your shopping cart as if you don't want money. ”
In fact, there is no need for Song Jiatong to complain, Su Yang stayed in the supermarket for half an hour, and suddenly found that he had bought a lot of things.
The super buying effect of supermarkets is really powerful.
I am obviously not short of money.
Obviously I have this thing at home.
But when you see a discount, or someone else snaps up a purchase, you also have the urge to buy.
And that's not all.
Su Yang also found that Mark, the supermarket manager, was too chicken thief.
I called a batch of pillows, seasonings, detergents, toothpaste, toothbrushes, towels and other super products.
Originally, Su Yang thought that such a small inventory would be snapped up in a while.
The rush to buy that might have been triggered is gone all at once.
As a result, this mark was actually hoarded and not sold.
Use these super products directly as lottery products.
As long as the shopping reaches 100 yuan, you can draw a lottery, and you will get the corresponding pillows, seasonings, detergents and so on.
In addition to allowing Huxin Technology to design a small program lottery, in order to take care of some elderly people who do not use small programs and APPs, a vacant land has also been set aside in the supermarket for the elderly to draw on the spot here.
At the same time, it is also a place to receive gifts, and a lot of gifts have been piled up here, which is quite spectacular.
It seems to tell everyone that our winning rate is not low, and everyone should go buy something to draw the lottery.
Some people who originally only bought things for seventy or eighty yuan couldn't help but scrape together 100 yuan to draw a lottery.
There are even people who are addicted to lottery, buying and buying all kinds of things, and then drawing all the time.
"I won it, 2 pillows can be sold for more than 2,000 yuan. ”
"If you make a lot of money, you can buy things at a discount, and you can also draw lotteries. ”
The crowd shouted that they had won the lottery, which attracted the envy of many people, and even stimulated the crazy buying and hoarding of some housewives.
The supermarket looks very hot.
It is so popular that more than a dozen checkout counters are lined up in a long line, and many people are irritable in line, which greatly affects the shopping experience.
It's not that cashiers are slow, it's not that the system is not good.
It's that there are too many people.
More than the morning rush hour when old men and old ladies buy fresh food, and the evening rush hour when people after work buy more food.
When Song Jiatong went to check out, Su Yang opened the APP of the super city manufacturer.
Here at the supermarket, I want to see if there is any way to settle quickly.
There really is, super scanning.
When a customer pushes their cart directly through the scanning area, the bill appears at the checkout.
The checkout counter does not need to continue scanning item by item.
Just get paid directly.
This model, in fact, also exists abroad, or even more advanced, for example, Amazon launched an unmanned settlement supermarket two years ago.
Customers go straight out of the house after buying things, and they don't have to check out.
The bill will appear directly in the customer's mailbox and the credit card will be charged.
Not so domestically.
Domestic credit cards are not widely available, and it is difficult to do this.
And there are currently two models in China.
One is to take it out and scan it one by one, which is very simple, as long as the QR code scanning machine is developed, it is actually very unfriendly.
The other is automatic scanning, camera tracking and big data processing.
However, there are still some omissions, and in many cases, they may not be able to be scanned.
And Su Yang's super scanning, direct scanning without dead ends.
There's a problem, though.
Suyang needs to invest 200 million yuan in research and development.
And just like a factory, when the grade is low, it can only be used in its own supermarket at the beginning.
For the current Su Yang, the financial pressure is indeed a bit big.
But as long as the research and development is successful.
It will be a super friendly shopping experience supermarket.
For example, members can directly bind WeChat, Alipay or bank cards, and can directly go out through the membership channel cart, automatically scan the goods, and automatically deduct money from the card, without queuing.
Of course.
Considering that the balance is insufficient, you can set a reminder that there will be a special cashier to charge for it.
However, the research and development of 200 million yuan can only be used in their own supermarkets in the early stage.
Su Yang decided to have a meeting with Pei Yinan and Mark at that time, whether he needed to go to this project.
When Su Yang was thinking.
Mark, who was patrolling the supermarket, happened to patrol the cashier and saw Su Yang, who was thinking about the problem.
Originally, the two sides wanted to say hello.
However, there were too many people in the middle, so I had to give up in the end.
After coming out of Nanhu Supermarket, Su Yang asked Song Jiatong to put things in the car, and then pretended to be an ordinary guest with Song Jiatong and went to the head office of the distant supermarket at another street entrance 500 meters away.
The courtyard is cold.
In fact, this description is not right, after all, there are still many people in the supermarket.
But compared with Nanhu Supermarket, it is simply a world of difference.
And Su Yang found out.
I have all kinds of impulses to buy and buy in Nanhu Supermarket, but I don't have them in the distant supermarket, and I can even think very rationally about whether I want to buy this thing.
After walking around, no one could recognize Su Yang.
Su Yang and Song Jiatong bought a random item and left the distant supermarket.
Wait until the evening when the South Lake supermarket closes.
Su Yang came to the supermarket again, but this time directly into Mark's manager's office.
Mark is in a meeting with the heads of Finance, Purchasing, Merchandising, including the Front Office.
After learning that Su Yang was coming, the meeting was dismissed after the summary and the treasurer came to the office.
As soon as he entered the door, Su Yang saw Mark and the treasurer beaming with joy on their faces.
"It's off to a good start?"
Su Yang also has some expectations for the turnover of Nanhu Supermarket.
The average daily turnover of Yuanfang Supermarket was 300,000 before.
When encountering promotions, the turnover is even more terrifying to more than 1 million.
"Mr. Su, see for yourself. ”
Mark asked the treasurer to hand the printed account sheet to Su Yang.
"2 million, so much?" Su Yang held the account sheet in disbelief.
Mark was incredulous with excitement: "2.05 million, I couldn't believe it when I counted it out at night." The head office of the supermarket in the distance, when they promoted the most, it was only 1.2 million, and we were nearly half more than them. ”
"Of course, because of the promotional discounts, and the pillows and cleaners that I used as prizes, the final profit was a little lower. ”
Su Yang looked at the account sheet, which was clearly written.
The promotion of 1.2 million yuan in distant supermarkets has a profit of 150,000 yuan, and the net profit is 12.5%.
The promotion of 2.05 million yuan in Nanhu Supermarket today, the profit is 220,000 yuan, and the net profit is 10.7%.
Although the net profit point is not as far as it is.
But in terms of profit, it is still 47% more.
"Mr. Su, this is my dereliction of duty, and the profit point is not well controlled. Mark still blames himself a little, although the profit is higher than that of the distant supermarket.
But Su Yang didn't care: "It's okay, the effect is very good today, and Nanhu Supermarket is also an instant hit." It's okay if the profit is 1~2 points low, as long as we get rid of each other far away. ”
Su Yang actually didn't care.
From Mark's point of view, the purchase price of a pillow, even if it is the purchase price of the supermarket within the group, is eight or nine hundred.
So Mark engaged in promotions and got so many goods, which naturally pulled down profits.
But Su Yang looks at it from the perspective of the entire group.
I didn't give this pillow eight or nine hundred yuan to others, but I still gave it to Su Yang's own clarity factory.
In the end, it was reflected in the group's financial report, and the money was all Suyang's.
"Of course, the net profit of supermarket promotions cannot be less than 10 points. Less than 10 points, you're not a good manager. ”
Su Yang still knocked it down, lest Mark only care about the promotion flow and ignore the profits.
Unless Su Yang wants to fight a price war, this is the red line.
"Mr. Su is relieved. The promotion is carried out once or twice a month, and the profit is not less than 10 pips. As for the usual times, I estimate the daily turnover to be 400,000, and the profit can be guaranteed to be about 14%-15%. ”
Mark is still very confident.
"Okay, I've worked hard for everyone today, and I'll give you some red envelopes, which is a good start. Before leaving, Su Yang reminded, "Pay attention to the distant supermarket, they have been hit hard today, and maybe they will also have promotions." ”
Mark also nodded seriously, the distant supermarket is too quiet today, which means that the other party is also trying to find a way.
The worst outcome is a price war.
Both sides are running for not making money.
When Su Yang returned to Nanhu, Pei Yinan was still working overtime to deal with the affairs within the group.
When I heard Su Yang say that Nanhu Supermarket sold 2.05 million, I couldn't believe it, just like Su Yang at that time.
Estimate the flow of each group subsidiary today and summarize it.
Today, Nanhu Group has a total turnover of 3.5 million without weight, which is a very terrifying data.
If there is this turnover every day, it will be more than 1 billion turnover a year.
For a company with assets of hundreds of millions, this is a very benign development trend.
"Today is a promotion, Mark said that it is usually about 400,000 turnover per day. Su Yang said with a smile.
"Didn't you look for the other 4 branches of the distant supermarket, and the real estate near them is being renovated? ”
Pei Yinan is still very confident in the future of Nanhu Supermarket.
She also couldn't say why.
I always feel that every time Su Yang does an industry, even if it doesn't go well at the beginning, it will always make things prosperous.
"It just so happens that I have a question I want to discuss, and I want to invest 200 million to develop a fast scanning system. ”
Su Yang introduced the function of super scanning.
"This feature is really good, and if it is successfully promoted, it can attract a lot of customers to the supermarket. But 200 million, can it really be developed?"
This is Pei Yinan's worry.
After all, Nanhu is in debt, and if 200 million can't be developed, it will be wasted.
And this kind of high-tech, in Pei Yinan's opinion, the effect that 200 million may develop is not so good.
"It shouldn't be a big problem, I will let Huxin Technology cooperate with the R&D department of Clarity. If the research and development is successful, I plan to promote it in cloud apartment hotels, including Qiaoxiangju and hotels. ”
"In the future, we will open a Nanhu APP to open up all the consumption places in Nanhu. Members can bind bank cards, including Huabei and credit cards. As long as the balance is sufficient, the payment will be automatically debited through the scanning area. If the balance is insufficient, there will also be cashiers who specialize in cash. ”
"Doing so is not only to save manpower, but also to optimize the shopping and consumption experience. And it is only one of the measures, and we will increase investment in the research and development of other excellent experience projects in the future. ”
Pei Yinan listened carefully to Su Yang's analysis.
200 million.
It is definitely not a one-time investment, but an investment in batches as the project progresses.
Moreover, Pei Yinan listened to Su Yang's meaning, and after the successful research and development, he would only use Nanhu Group's own products in a short period of time, in order to promote Nanhu's membership system, or to bind the behavior and habits of consumers.
Let those people spend in Nanhu, and then go to other places are not used to it.
"I thought I could give it a try. 200 million, equivalent to the group's current net profit for a year. However, the group is developing rapidly now, maybe a year later, 200 million is only 1/2, or even 1/3 of the group's profit. ”
"And the recent ban on a domestic technology company abroad, from chips to system software, also gives us a reminder. We must be willing to invest in independent research and development, and only when the technology is in our own hands will we not be too passive. ”
What Pei Yinan said, Su Yang knew.
This matter has been in a lot of trouble lately.
Whether it is TV news, media Weibo, or even in the circle of friends, it is all about this.
If you fall behind, you will be beaten.
And it's easy to take risks to do illegal things.
"Okay. Then you tell Mark about this matter, and let him cooperate with the R&D department of Huxin Technology and Clarity, and strive to develop this kind of scanning machine as soon as possible. ”
The reason why Su Yang was firm in this idea.
In addition to 200 million yuan is invested in its own technology, more importantly, Huxin Technology is a building that can be upgraded and grown rapidly.
Constantly researching and developing new technologies now is actually equivalent to gaining experience points.
With enough R&D technology, Huxin Technology will be a super technology company in the future.
That night, Su Yang purchased the design drawings and code of this technology.
It is not complete, and many of them need to be studied and optimized by Huxin Technology and Clarity R&D Department.
The next day, Su Yang took out 20 million from the funds for buying a house as the first batch of R&D funds, and the subsequent 180 million will be gradually allocated.
In the next period of time, when Su Yang is focusing on research and development.
The distant supermarket finally fought back.
Perhaps it was the specific time to free up the hands of Lichuan Group, and half a month after the opening of Nanhu Supermarket, the distant supermarket started a price war.