Nintendo in the 80s, execution efficiency was at its peak, because, the head of Nintendo in this era was Pu Yamauchi. Pen & Fun & Pavilion www.biquge.info

In the 50s, when Yamauchi first took over Nintendo, the company was only a card company with annual sales of 2 billion yen.

Subsequently, Yamauchi Pu cooperated with Disney to obtain Disney's classic animation IP authorization, and printed these animation images on cards. In a few years, Nintendo monopolized more than 60% of the entire Japanese card market, with an annual revenue of more than 10 billion yen.

After consolidating the card business, Yamauchi began to let the company try to innovate, making all kinds of quirky electric toys.

By assigning various invention tasks, we will tap the buried talents within the company, and use these discovered invention experts to gradually entrust them with important tasks to replace those who only understand the card business.

With Yamauchi's encouragement, those low-level employees of Nintendo have stimulated their interest in invention.

For example, "Super Strange Hands", a toy with a simple spring mechanism, but Yamauchi Pu is a treasure trove, reusing Gunpei Yokoi, who invented the game, to make him the head of the new product development department at Nintendo.

Later, Yokoi made electronic toys such as "Super Baseball" and "Super Periscope" one after another. Later, Yokoi Junhei recruited Nintendo with video game-related technical experts such as Masayuki Uemura and Genhiro Takeda.

In the 70s, after the success of Atari video games. Yamauchi had already made up his mind that Nintendo was going to make a video game.

In 77, Nintendo has made a simple video game "COLORTVGAME6" is a game console containing 6 kinds of video games and a "COLORTVGAME15" that can play 15 kinds of games, although these two games are very immature, but they laid the foundation for Nintendo's later development of FC, and these two game consoles that cannot replace cartridges have sold more than one million units, which has really brought Nintendo billions of yen in profits.

It's like seeing Atari's success in TV console games that made Nintendo insist on being a TV console.

And now, the performance of the new venture electronics company's handheld "China Cube" has also stimulated Nintendo to take a big bite in the handheld business!

On April 1, 1981, GameWatch began advertising on Japanese TV with the newly released game "Nintendo Triangle":

"Beyond the "Nintendo Triangle" of "Chinese Cube", the triangle is more intelligent than the square......"

"The price of the GameWatch, which includes the calendar, electronic watches, and the game functions of the "Nintendo Triangle", has been reduced to 6,500 yen per unit. If the quality problem is damaged within one year, it can be replaced with a new machine, and the warranty period is up to three years. If you buy an old GameWatch within one year, you can exchange it for a new one before June 30, 1981 with your old handheld. ”

After this shameless ad was struck, GameWatch began to come back to life.

Originally, the dealers who were not very optimistic about GameWatch re-ordered under the persuasion of "Nintendo Triangle".

A Nintendo salesperson told the dealer: "Yes, Chinese Cubes is a classic game, but we have innovated in how we play. Since players like this type of game, there is no reason to play only one "Chinese Cube"! Moreover, our functions are stronger, the after-sales service is better, and in addition, we have launched a huge publicity, which will definitely sell well!"

The salesperson puts the new game in front of the dealer's eyes and lets the dealer experience it for himself.

At the same time, Nintendo spent at least 1 billion yen on advertising, which gave dealers the confidence to resell GameWatches......

As Nintendo's counterattack began, GameWatch sales rebounded, and 30,000 units were sold on the first day.

Even if sales gradually decline later, it can sell about seven or eight thousand units a day, and in the peak sales season, it can rebound to more than 10,000 units a day.

"Chinese Cube" sells about 500,000 units a month in Japan, while GameWatch sales in Japan are stable at 200,000 or 300,000 per month.

Of course, outside of the Japanese market, "Nintendo Triangle" cannot be compared with "Chinese Cube" at all.

After all, if you compare the two, players will feel that "Chinese Cube" is more classic, while "Nintendo Triangle" imitation traces are too obvious.

"Chinese Cube", a once-in-a-century inspiration, could it be casually surpassed by an imitation?

Even in parallel worlds, the video game industry has become more and more complex after half a century of development. But a classic like Block, which is so simple that it can't be improved, is not something that any game can surpass!

Nintendo certainly relied on wit to launch the Nintendo Triangle and save GameWatch sales. However, after giving consumers the influence of Nintendo's plagiarism and imitation of "Chinese Cube", it further consolidated the industry position of "Chinese Cube".

Moreover, no matter how hard Nintendo tries to make handheld computers in the future, the consumer market will unconsciously mention the handheld overlord new start-up electronics company.

As a result, Nintendo's development in the handheld industry will never be able to get rid of the mountain of new entrepreneurial electronics!

……

Tokyo, Japan.

In the new venture electronics branch, the president of the company, Ueshima played with the GameWatch in his hand and scolded angrily: "Yaga, Nintendo's old thief in Yamauchi is too cunning, and the triangle is obviously a plagiarized square!"

"But...... We can't do anything about him!" said Zhang Weiwei, the treasurer of the branch, with a wry smile.

"This matter must be reported to the head office!" said Uejima, "The boss let us stare at Nintendo a few months ago, and we didn't care about it at first, but now I know that the boss is far-sighted!"

The newly started Japanese branch is a bit yin and yang.

The company has more than 60 employees, of which only 8 are men, and the number of female employees accounts for more than 80% of the total.

This is not Lin Qi's original intention, but because at the beginning of the preparation of the branch, Lin Qi did not expect this branch that mainly focuses on agent sales business to make any big achievements, and the selection of some female employees is just because of eye-catching.

Since the first employees were mainly women, Japan is a society where women have a low status in the workplace. When there are more male employees, it will be difficult for female employees to get ahead. Therefore, this group of veterans of the Japanese branch formed a tacit understanding to give priority to women in recruiting employees.

It cannot be said that the company does not recruit male employees at all, but it has become an unspoken rule that female employees are given priority and that female employees are more likely to be reused and promoted.

Of course, due to the very different corporate culture of the new venture electronics branch from other companies in Japan, it has also caused the company's internal women's army, whose combat effectiveness is no less than that of men.

After the Japanese branch reported the news.

Lin Qi personally made instructions: "Sue Nintendo and claim $1 billion!"

As for whether the lawsuit can be won, Lin Qi doesn't care.

The important thing is to stink Nintendo, even if it can't stink and kill Nintendo. The two sides advertise, and they can also brush up on media exposure, which can be regarded as taking what they need.