"According to authoritative statistics, a successful commercial blockbuster is not overly dependent on the box office, and the box office revenue can only be regarded as about 50% of the movie. ”

"Commercial films, commercial films, I have heard too much discussion about commercial films, but no one knows what a real commercial film is, not that big coffee + big investment + big box office = commercial blockbuster, this concept is one-sided. ”

"A commercial film is included in the concept of a commercial film from the marketing before filming to the copyright development after its release. ”

At the press conference, Yang Ming's calm and powerful voice spread to every corner.

All the media reporters below showed a thoughtful look when they heard Yang Ming's words, as these on-site reporters who specialize in reporting news in the entertainment industry, they are naturally no strangers to the battle between business and art in the film industry.

Especially now that the sound of commercial films has completely overwhelmed art films.

But no one thought that at this time, Yang Ming actually said here that not everyone understands commercial movies, not those so-called looking for a lot of stars, and then spending a lot of money on special effects, and the movies they make are commercial blockbusters.

Some reporters listened to Yang Ming's words, and the pen in their hands was still taking notes in the notebook.

It can be seen that Yang Ming's words also made many reporters in the audience feel bright and resonated with them.

"Director Yang Ming, can you reveal how you plan to add product placement ads from more than 20 brand manufacturers to your new film?"

Another reporter stood up and asked.

When Yang Ming heard the reporter's words, he didn't answer immediately, but picked up the mineral water on the table and took a sip to moisten his throat, it seems that today's media reporters are very concerned about how they deal with product placement, if they don't make a certain explanation, it is estimated that tomorrow I don't know how these reporters will scribble.

"First of all, I will not deliberately place simple and crude product placement in an unsuitable plot in order to cater to the brand manufacturer, which has been determined with the brand manufacturer when signing the contract. Yang Ming raised his index finger and shook it, and a confident smile appeared on the corner of his mouth.

Hearing Yang Ming's words, all the reporters in the audience couldn't help but look at the representatives of the manufacturers on the stage.

When the representatives of the manufacturers saw this situation, they turned their heads to each other, or lowered their heads to drink water, or turned their heads around to avoid being stared at by reporters, but the reporters were not fools, and when they saw the situation of the representatives of the manufacturers, they immediately knew that what Yang Ming said was true.

Domineering, awesome!

All media reporters secretly gave Yang Ming a thumbs up in their hearts.

It is the first time that they have been so tough on advertising sponsors, and it is estimated that only Yang Ming will have such confidence to treat these brand manufacturers with a certain influence at home and abroad.

"In fact, product placement is also a kind of film culture. Yang Ming continued, "My next new film is based on the theme of racing, so it is very normal for different new models, concept mobile phones, new watches, drinks and other products to appear in the plot." ”

In this case, the Geely sports car series, Changan series, Chevrolet series, as well as watches and mobile phones, etc., these products often appear in close-ups, as movie props, the audience can clearly see the image, logo and even characteristics of the product. You may be able to see the identity, status, occupation or attitude of the protagonist from these commodities, and they and the protagonist seem to exist as a community. ”

As an ordinary audience, it is completely acceptable to such advertising placement, and because the advertisement has become a part of the film very subtly, the communication effect has been greatly enhanced, and it has become a tradition that can be continued in the cultural system of the film itself. ”

In the end, Yang Ming showed an inexplicable smile, looked at all the reporters in the audience and said: "Actually, even in our daily life, the well-known brands I just named are the goals that the people yearn for.

Hearing Yang Ming's words, many reporters in the audience showed a knowing smile.

Indeed it is.

As a man, most people will study the latest sports cars and the most attractive watches, which is a very normal thing and a very fashionable thing.

In that case, why can't these appear in movies now?

At this time, the press conference also came to an end, and Liu Xinsheng signaled the staff not to choose any more reporters.

However, when the reporters saw that Yang Ming was leaving, they were immediately unhappy, they still had a lot of questions to ask for such a good opportunity today!

No one knows that this uncle is difficult to interview, and it is even more difficult to get a little news out of this uncle's mouth than to ascend to the sky.

- Boom, crunch.

There was a sound of chairs rubbing against the floor at the scene, and when the reporters saw that Yang Ming was leaving, they all got up one after another, surrounded Yang Ming and didn't let him go, and kept asking various questions.

"Director Yang Ming, can you talk about the shooting plan of your new film?"

"This time in your new film, will you continue to direct and act yourself?"

"He Xinghan, the boss of Shengli Pictures, was interviewed yesterday and said that your new film is completely an advertising film that the audience spends money to watch, what do you think about this......?"

Liu Xinsheng saw many reporters surrounding Yang Ming, and immediately arranged for security personnel to come over to clear the scene and let Yang Ming get out and leave.

When Yang Ming saw this situation, he knew that if he didn't say a few words, it was estimated that the reporter would not let him go!

"Okay, okay, don't crowd, pay attention to safety!"

He pressed his hands to signal everyone to calm down and not to crowd, there were many female reporters at the scene, so don't do anything.

Surrounded by many reporters, looking at the several microphones in front of him like a dense forest, Yang Ming smiled, his eyes swept over the many reporters in front of him, and when he saw the expectant eyes in the eyes of everyone in front of him, a trace of fierceness flashed in the depths of his pupils, okay, if you want news, then give you news.

"My new film is in preparation, if there are no accidents, I will not play any roles in this film, the relevant cast has not yet been confirmed, if it is confirmed, I will tell you as soon as possible. ”

As soon as Yang Ming's words fell, a reporter immediately reminded him: "What do you think of He Xinghan's words?"

Hearing this, the eyes of all the reporters around looked at Yang Ming, and the hand holding the microphone couldn't help but clench it, waiting for Yang Ming's answer.

When Yang Ming heard this, he glanced at the reporter who had just been 'kindly reminded' with a meaningful gaze, pretended to be thoughtful, and asked: "He Xinghan, if I remember correctly, whether it is the Golden Dragon Award, or the Oscar, or the Cannes Awards, there should be no such person in the list of winners of the previous Best Director awards, right?"

After saying this, he looked at the many reporters in front of him innocently with inquiring eyes.

- Haha!

As soon as these words came out, the surrounding reporters couldn't help laughing.

Liu Xinsheng, who was standing on the side, also grinned and kept grinning, shaking his head and looking at Yang Ming helplessly, this uncle either didn't speak, or stabbed people as soon as he spoke.

Yang Ming's meaning is very clear, as the director of the film who won the three awards, as He Xinghan, he has no qualifications to criticize Yang Ming's film at all.

Unless the other party is also a big-name director, a director who has won at least any award at the three major film festivals is eligible to comment on Yang Ming's film.

Ho Xinghan?

A gentleman, how can he evaluate Yang Ming's new film?

Yang Ming obviously doesn't want to let go of the other party, anyway, now because of the cat's eye movie and the timely movie, the two sides have completely stood on the opposite side, since this is the case, then simply offend to the end.

He looked at the many reporters in front of him with a playful look, and said slowly: "Even if my new film is unbearable, it will not be made into a laxative advertisement, by the way, how did that line come about? "Huh?"

- Wowhaha!

There was a burst of laughter at the scene again, and all the reporters couldn't help laughing, while the female reporter covered her mouth and kept shaking her shoulders, obviously amused by Yang Ming's words.

At the same time, these reporters looked at Yang Ming and slandered in their hearts, this guy is too bad.

The sentence Yang Ming said just now, if it were a reporter from other industries, he might not understand the joke, but for the reporters of these entertainment media at the scene, the joke in Yang Ming's words is just like the vernacular, and no one knows it.

This year, Victory Pictures released a movie "North Wind Spirit", in which the product placement advertisements were too naked, making the audience shout unbearable, which made many media people tired of it.

After its release, not only was the box office dismal, but also the word-of-mouth was extremely poor.

The film produced and distributed by Victory Pictures is also known as the bizarre, most memorable, and most gruesome movie of the year.

Although the number of product placements in this film is far less than that of other commercial blockbusters, its extremely abrupt and violent product placement techniques leave people speechless.

Among them, there is a recurring drug advertisement, especially one shot that is still fresh in people's minds, in a dilapidated small village, a huge, brightly colored advertisement for a certain brand of laxative is erected in the middle of the village, and the picture even pauses for 3 seconds. After that, Male No. 1 and Male No. 2 went to chase the killer, and on the way, Male No. 2 had diarrhea, and Male No. 1 deliberately threw over a bottle of medicine, and said "It's good to eat it quickly".

It is this line that is called the popular phrase on the Internet this year, which has gone crazy among netizens, and it is so funny.

Yang Ming just mentioned the wound of Victory Pictures, and the meaning of ridicule is obvious.

In terms of identity and status, you He Xinghan are not qualified to criticize Yang Ming's new film, and your own ass has not been wiped clean, why should you make irresponsible remarks about others now.

'Eat it so fast!'

Yang Ming repeated this line again, and then with a smile, he waved goodbye to many reporters, and was escorted by security guards to leave the press conference.

"Director Yang, may I ask what is the title of your new film?"

Yang Ming, who was about to leave, stopped, looked back at the reporter who asked the question, smiled slightly, and said loudly: "Fast and Furious"!"

With that, he turned and walked away.

All the reporters at the scene looked at the back of Yang Ming's departure, and their faces were full of smiles, this time they seized the opportunity to interview Yang Ming, and they were not disappointed, and finally pulled out the exciting news from Yang Ming's mouth.

Quite a few reporters have even figured out tomorrow's headlines.

It's like, 'Eat it so fast', how about it?

"Won't this embarrass Victory Pictures too much?"

There are also other reporters who are discussing the title of Yang Ming's new film.

"Damn, just this title, I feel that Yang Ming's level is better than most people. ”

"It's really good, tsk, fast and furious, it sounds exciting. ”

"Haha, I think so too, I hope that Victory Pictures and Pan American Entertainment, the two giants at home and abroad, will not admit defeat so quickly!"

Many reporters discussed for a while, and then immediately rushed back to their respective newspaper offices, preparing to report everything at today's press conference in the fastest possible time.

On the way back to the company, Liu Xinsheng asked Yang Ming worriedly.

"It doesn't matter. Yang Ming shrugged his shoulders and disdained Victory Pictures, he said: "Because of Maoyan Movie, the other party is not the same road with us anyway, either you die or I die, we don't need to hold their stinky feet, and besides, this time He Xinghan will stir up trouble first." ”

Liu Xinsheng thinks about it.

Because of the two major Internet e-commerce platforms of Maoyan Movie and Timely Film, Oriental DreamWorks and Victory Pictures will definitely not be able to pee in the same pot.

And the previous Xiao's various practices, if there is no shadow of Shengli Pictures, I don't believe it when Liu Xinsheng is killed.

"Do the actors in your new film have a goal?" asked Liu Xinsheng with concern.

Yang Ming couldn't help frowning when he heard this, sighed, and said, "No, the male number one and another important role have not been decided!"

Candidates to replace Vin Diesel and Dwayne Johnson are so easy to find!

Paul Walker has no problem, the handsome guys in the entertainment industry have grabbed a lot, after Sister Zhu's screening, Yang Ming already has a preliminary goal, as long as he goes back to audition, he can determine the candidate.

But the replacement of Vin Diesel and Dwayne Johnson really gave Yang Ming a bit of a headache.

The script is still being revised.

At present, according to his idea, Vin Diesel, the male lead, he will definitely change to the role of a Chinese background, the role of Dwayne Johnson, if nothing else, Yang Ming will arrange actors of other colors to take over.

After all, "Fast and Furious" is aimed at the global box office market.

The characters in the film are not only white, but also black, as well as actors of other races and colors.

Anyway, in today's Chinese society, there is no shortage of citizens of other colors, and there is no problem at all logically.

If you put it in the previous life, it is unreasonable to think that a black man became an elite police detective in Huaxia and worked hard for the dignity of Huaxia.

But there is nothing wrong with it in this world.

Just when Yang Ming had a headache for the cast of "Fast and Furious", the outside media quickly made everything that happened at today's press conference into various versions of the news report, which immediately caused a strong response.

At the same time, the title of his new film was also known to countless fans for the first time.

Fast & Furious!

A simple title makes Yang Ming's new film, although it has not yet started filming, it seems to have an unparalleled domineering spirit falling from the sky, stimulating everyone's attention.