After Zhang Kai went to the Northeast, he successfully sold 20,000 VCDs within 20 days, although this achievement was spread evenly to the three provinces in the Northeast, which seemed very ordinary. However, compared with the whole of last year, the three provinces only sold 1,000 VCDs, you can know how outstanding his ability is.

Moreover, after Zhang Kai went to the Northeast, the sales of VCD agents in the Northeast provinces began to gradually become popular.

After this agent is laid, it will make the sales channels in the northeast sink rapidly.

And Zhang Kai is theoretically still a person with the establishment of the group company, and Lin Qi personally delegated it to the locality, so it is inevitable to pay attention to it.

However, looking at his performance at the grassroots level and the praise of Ma Dong, the head of the local sales department, Lin Qi knew that this kid was still a marketing talent, but he was buried before, so Lin Qi also felt that he should find an opportunity to transfer him back.

After all, going to the Northeast as a VCD salesperson, D that needs to be so promoted, with the development of time in the future, before the product is eliminated by DVD and Internet video websites, there is a huge room for growth.

"Mr. Lin, I think if we want to sell VCD, we must make TVs popular......" Zhang Kai talked to Lin Qi on the phone when he was about to return to the headquarters, "Moreover, the market potential of TVs is much greater than that of VCDs." ”

Zhang Kai also found out when he conducted a survey for the sale of VCD, although the urbanization rate in the Northeast is relatively high, but the penetration rate of TV in the city is only 30%, and the penetration rate of TV in rural areas is not even 5%!

This is basically the case with TVs in the national market, so Zhang Kai, who is ambitious, thinks that selling VCDs is also selling, so it is better to sell some more TVs!

If you bundle TVs and VCDs, you may earn even more!

Don't worry about not being able to sell, Zhang Kai is very creditable to the consumption power of Chinese. You must know that the income has been growing in recent years, and the gap with the international income level is large, indicating that there is still a lot of room for growth. According to the current domestic economic situation, the consumer market will only get better and better, and will not regress!

"I know, I've already made the feedback from the northeast clear, and it's overkill to put you there, since you're interested in TV, then, come back and sell TV. Lin Qi didn't seem to be shocked on the phone, but he looked like he was going to do something.

Zhang Kai agreed very happily and quickly settled his bonus. Before he came, he was penniless, and when he returned, he already had 500,000 yuan.

It could have been divided into millions, but he also knew how to share a portion of his earnings with other brothers to encourage the enthusiasm of the sales team. As a result, there are many people in the sales team, earning tens of thousands of salaries a month, which is much stronger than eating and waiting to die for a few hundred, so they are naturally full of motivation!

After returning to Shenzhen, Zhang Kai did not go to see Lin Qi immediately, but first went to change into a decent suit, and also asked for beauty to squeeze out the acne, making people look more energetic.

As the saying goes, people rely on clothes and horses rely on saddles, Zhang Kai after such a toss, he does look a bit golden-collared, coupled with his own unique temperament.

……

See Zhang Kai again.

Lin Qi was also surprised, was this kid actually the same person from a month ago?

"Come, can you tell me more about how the VCD sales market in the Northeast has changed in the past month?" Lin Qi was a little curious about how Zhang Kai did it, although Ma Dong had already explained the specific situation, but Lin Qi still wanted to know the specific process.

After all, VCD says that it is easy to sell and easy to sell, but, after all, it is the 80s, and it is not as good as the consumption power of the mid-90s in history.

And Zhang Kai's achievements now are quite like Shi Yuzhu selling brain platinum and Miss Dong selling air conditioners.

For this kind of buried marketing master, Lin Qi does have ideas and plans to train him well.

"It's very simple, as long as you are close to the customer and let the customer know that my product is very easy to use, the price is close to the people, and the user directly feels that it is easy to use, and we will strengthen the publicity, and the performance will naturally continue to rise." Well, we are the world's top big brand, which is very important! Domestic users attach great importance to what we sell in the international market, and developed countries are using it, so they naturally trust our products!" Zhang Kai is modest and does not boast excessively about his achievements.

Lin Qi couldn't help but smile and said, "I know the truth, but in fact, I have been doing it in the Northeast for two years, and the traditional routines are not easy to use." It's just that you, who are not too conformist, and don't blindly think that you can sell your products by handing out advertising leaflets and advertising on TV. ”

"Many consumers in the Northeast have never seen VCD in person, and they don't believe what is said on TV. It is useful to introduce the product to the customer at zero distance. After VCD is popularized, it can be sold by user reputation, and there is no need to bother with it. Zhang Kai said with a smile, "This should be the difference between the market that needs to be developed and the market that has gradually matured!"

"Okay, you had a good idea before, sell TV! That's what I want to do at this stage. Lin Qi said, "Come back, come to the south and sell TV sets! What we have to do is to be the first!"

"Okay, Mr. Lin, I will sell whatever you ask me to sell!" Zhang Kai is no longer as arrogant as he was at the beginning through the training of the grassroots, but knows that seizing the opportunity is the truth, he is not afraid of challenges, but he is afraid of no challenges.

……

"Mr. Lin, despite the persuasion, Guangzhou decided to directly set up a joint venture factory, the introduction of Japan's Panasonic TV production line. Lin Qi's secretary walked in and handed over a report, after Lin Qi read it, his face was unusually bad, this was the first time he had a relatively large emotion, he was super confident before, as if everything was in his own hands.

In this report, it is written that Guangdong Province has agreed with a Japanese Panasonic TV manufacturer to build a production line in China, and the main equipment on this production line is CRT TV.

Before, Panasonic was looking for Ganghua Electronics Company, and after being rejected by Ganghua Electronics, it was not discouraged, and went directly to the local government, and all parts of the country wanted to do GDP.

Although Panasonic's production line cost $70 million, in the mid-70s, it was worth $200 million. After it is put into operation, it will probably get an annual output value of 2 billion yuan, which makes the local government, naturally dazzled by GDP, withstood various objections, and decided to start the project in person.

However, 2 billion GDP does not mean profits, nor does it mean that GDP can always be created, and it is possible that it will go bankrupt due to changes in the market environment within a few years of production!

"Don't they know that CRT technology is about to be eliminated now?!" More than 100 production lines in Japan are all looking for a next home, and once the next family takes over, they will immediately stop production and package the production line for sale!" Lin Qi said a little angrily, "Just to test the current GDP, can't you think about the pessimistic situation?"

"GDP targets are good, but there is no way to assess the quality and long-term effectiveness of GDP. So, if I were a magistrate, I would still introduce CRT technology even if I knew that it would be phased out in the future. Because, this means that the GDP will be increased in the short term, and you can get extra points for political performance. Zhang Kai said suddenly.

"Oh, what do you think?" Lin Qi glanced at Zhang Kai, who was sitting below.

"I remember that plasma display technology was invented by our company, and that Steve Jobs' new Apple was authorized to produce NTV. Now NTV is very popular in the United States, which proves that plasma technology is better than CRT technology! New Apple does not have its own TV production line, basically Xinai Industrial Group, helping OEM! Can we make our own brand of plasma TV, if the market does not recognize our own brand, we can introduce NTV, now the popular brand in the United States, as long as the price is right, the domestic market will definitely recognize!" Zhang Kai thought for a while and said, " Plasma TVs represented by NTV,Large-scale market sales,Let consumers have a clear idea,That kind of CRT TV is really lagging behind。 In addition, we can also find a way to suppress the price of CRT TVs, squeeze the profits of the CRT industry, there is no profit margin, and naturally there is a lack of motivation to introduce CRT TV production lines!"

However, Lin Qi appreciated his idea, because Japanese manufacturers came to China to build factories, and the provincial governments were extremely welcome.

The two sides are dry firewood, which ignites at the touch of a button.

Lin Qi's well-intentioned persuasion was regarded as a cool word.

And well-intentioned persuasion does not work, then, there can only be a more effective way to persuade!

Said that CRT TV is not good,To be eliminated,Then accelerate the elimination process!This process,Of course, some domestic manufacturers will suffer,But,The long pain is better than the short pain。

The history of the introduction of more than 100 CRT TV production lines that have been eliminated in Japan must not be repeated!

At present, less than 20 have been introduced in the country at most, which is enough. We can no longer make the kind of miserable trajectory of technology elimination after introduction, and being pitted by Japanese manufacturers with new technologies and new products!