The four-party talks went on until noon, everyone was already hungry, and it was just a waste of time to talk about it, and the-for-tat attitude of Estee Lauder and Biotherm towards the type of goods also gave Zhao Lingling and others a headache, at this time, changing the mood was the best way. Pen & Fun & Pavilion www.biquge.info Of course, the best conversion strategy is food.

Lunch was held in the conference room, when the exquisite pastries and xiao long bao, crab roe buns, which were originally used as breakfast delicacies, were served, several people were stunned, and they couldn't stand the indescribable tempting aroma, and grabbed chopsticks to eat, of course, for those of them who have almost never used chopsticks, the scene is a little ridiculous, especially when they see the chopsticks with their whole hands, the Su sisters almost endured the danger of high blood pressure and did not laugh out loud.

In order to plan this meal, Zhao Lingling also put a lot of effort into it, it is difficult to find Chinese food locally, and even in the Chinese restaurant in the capital of the Maldives, the taste is not flattering, almost all of them are integrated with local elements, such as betel nut, coconut meat and other ingredients that were not originally added to it, it is simply strange and indescribable, Zhao Lingling went to eat once in the interval between participating in the competition, it was simply unpalatable, so this four-party meeting, she was completely out of her own pocket, personally cooked this table full of food, the result can be imagined, everyone is very happy。

After the food was eaten, the dessert and Darjeeling black tea after the meal were almost eaten and drunk, and the afternoon meeting continued.

It seems that it was because the-for-tat in the morning made several people feel unpleasant, so in the afternoon, Alexander and Baptiste simply changed their mood, deliberately avoiding the sensitive topic of commodity categories, those troublesome things should be considered by people with a halo on their heads, as for themselves, they are just a pawn under the president, what opinions and suggestions, let them talk face-to-face, so the two of them simply chose to put up a stall, but it was also harmonious.

The main content and topics of the afternoon were related to trademarks and distribution pricing. These discussions can also be described as intense. In terms of distribution and sales, it is better to say that Estée Lauder has more than 13,000 stores and counters in Europe, and Biotherm has more than 6,000 in France alone, and more than 10,000 in Europe as a whole. As for Lancôme, it is also unwilling to have more than 5,000 specialty stores. So at least on the continent as a whole, the sales side is not a problem, one advertisement, one banner. Coupled with an LCD TV and promotional words, you can attract countless people, stores and counters are not uncommon, so there is no problem with selling through this channel, the key to the problem is in other places, the most important sales channel in Asia is naturally in China, this point Shelley himself can be leveled, although the counters and stores are not as many as the other three brands, not even a fraction of the same, but the sharp rise in Shelley and the shopping street has completely reversed this unfavorable situation。 In particular, the wonderful performance of Shelley enterprises in this World Beauty Congress forum, as well as the long reports and hype of shopping streets and other media, have made Shelley's reputation rise sharply in just one or two months, and even can be compared with some famous brands in China, although there is no queue and flash lights running 24 hours a day in front of the counters and stores, but the sales and visits have been steadily rising, which is difficult to say that there is no connection with this conference forum。 Therefore, in this position of occupying the home field, Shelley has a great deal of certainty.

The problem is several other markets, especially the Americas and Oceania. Although all three submitted statistical reports to Zhao Lingling on the sales attention and distribution volume of each regional statistical department during the year, the results were not very optimistic, even in their home turf, the United States. Estee Lauder's sales are not in the top position, because there are too many brands, and the price of cosmetics from the perspective of this kind of consumables also tends to be lower, so although the sales are good, the profit is not very large, and the local brands are like this. Then the foreign visitors are even more bleak, Biotherm and Lancôme counters and specialty stores in the United States can hardly be seen at all, just integrated into department stores and supermarkets, quietly waiting for customers to come and buy, of course, when buying, it is also necessary to shop around, price, capacity, efficacy...

"Tsk, it's really not easy, the distribution of goods. Zhao Lingling talked about anger, although she wanted to say that China would be the highlight of the Shelley Girl series, and she was afraid that a few would not be happy, after all, according to the percentage, the share share of the three families is also seventy-five percent, even if she is the protagonist, she can't be too domineering, after all, the power of the three is also very important and cannot be ignored.

"Zhao, this is not a problem, in my personal opinion, in Europe and Asia, especially in your great countries, the volume of goods should account for 80% of all physical goods, no, 85 is better, because these two regions are densely populated, the sales are huge, and there are many brands, and they can easily attract attention in the fierce competition. In terms of sales volume and net profit, I think it's a very sensible thing to do. What is your opinion? Alexander, I don't think you're going to disagree with me on this issue. ”

"Haha, on the contrary, Bourzeva, I think your opinion is very pertinent and important, just change this number to 90 percent, although in the American market five percent seems to be a little less, but the American market is a big consumer in the United States, oh, in the American market, there will not be too many too good sales, just like KFC is so prosperous in China, and in the United States is like a roadside wildflower, no one cares about the same reason. ”

"Sister, why don't I feel good when I hear this?"

"yes, I think it's a little sour, too. The two sisters sat aside and whispered to themselves.

"You're right, Bourgeva, I personally agree with the two of you, the Chinese market is very huge, and the sales volume is also very large, our brand has a lot of net profit and output value there, and the European market because it is our home and birthplace, naturally it is much concerned, although it cannot be said that there are media every day to track and report and even open up a beauty channel, but the pursuit of beauty is more popular than anywhere, so, I also think that the main source of goods supply China and the European market, Zhao, what is your opinion？”

"Hehe, all three of them said so, and of course I agreed with both hands. Okay, let's follow this plan. ”

"Okay, all four of them have passed, then we will use Europe and China as the main source of supply, then the specific quantity... ”

"That kind of thing is still left to the presidents to decide, although Zhao is also the president, but she herself can't have the final say, we can only use numbers as a reference. ”

"That's right, after all, there are interests of all parties this time, and I can't decide alone. So let's talk a little bit about the last two items of today's Quartet meeting, the issue of price and distribution. ”

Zhao Lingling looked at the three people, and there was a strange color in her eyes, because after she said these words, she saw two words in the eyes of several people, greed.

Of course, the cooperation intentions of the four companies all hope to occupy a larger stake and get more income and profits, so there will definitely be fierce conflicts and showdowns between each other, waiting to see a good show.

Zhao Lingling turned around and made a proud color at the two sisters, which means that they can watch a good show, maybe they can get some big cakes that they have never thought of before, such as the advantages of investment, or the fair entry of a laboratory and R&D department is also very possible, for a company engaged in the beauty and cosmetics industry, the production line sales and listing are certainly eye-catching, and even the release of a message about the upcoming listing is exciting, but these are just the surface brilliance, the real connotation is not easy to expose, this connotation is naturally the core of each enterprise, the R&D technology department full of trade secrets, and the laboratory, even if the relationship is close, Biotherm has not revealed half a word to Zhao Lingling, so compared to Biotherm, which is more famous and has more resources, Estee Lauder can only imagine in a dream.

"On the question of pricing, Zhao, I think you must have something to say in this regard, can you explain it to a few of us first, what are your plans?"

"I'm right to leave this question to me, I think you know a little bit, since you have decided to be one of the main players in the market distribution and sales in China, then the price should not be too high, otherwise the sales volume will naturally not meet the expected standard. ”

"But we are a high-end brand, even if it is a four-company cooperation project, it is also stained with the halo of our high-end brand, I think Zhao, after this competition, the market value of your brand will continue to rise, then the price increase will be inevitable, although you will not increase a lot all at once, but this trend will not change, but if the price of the four cooperative Shelley girl projects is relatively low, not only can not fit in cost, but also damage the reputation and fame of several brands, you have to be clear。 ”

"In the Chinese market, the price should not be too high, so the number of sales will naturally decrease, but if you do not adopt a high pricing strategy, it will be difficult to show the charm of high-end brands. ”

"Uh-huh. Zhao Lingling looked at the three of them and nodded, knowing that there seemed to be little room for compromise in this regard, this problem has always been a dead knot and a dead loop, it is not possible to crack it, but it is even more difficult to crack it. Still, she had to give it a try. (To be continued.) )