After intense negotiations and analysis reports on domestic and foreign market prices, after a long time, Zhao Lingling finally persuaded the representatives of the three brands to come down from the altar and adopt the method of ladder pricing, and the price benchmark was set at about 200 yuan, so that both parties could be satisfied. Pen, fun, and www.biquge.info

Zhao Lingling naturally knows the level of consumption of domestic consumers in detail, and thanks to her detailed investigation of the pricing and sales of many domestic brands before holding the four-party talks, especially brands like Herborist and Yusai, she also came to the conclusion from this kind of report that beauty lovers are not unable to afford their favorite goods, but precisely because the price is too outrageous, and it is not generally acceptable to the public, and the price is more than 1,599 yuan The suit is simply like tailor-made for some people, and it may not really be worth the price, The cats in it are clear to all people in the industry, and no one is willing to say it too plainly, and they know each other.

Although the benchmark is 200 yuan, which is converted into 20 euros, this is just the lowest category, that is, a minimum price, if it is a suit, the price will definitely be much higher than this, but there is also an upper limit, at least it will not be as exaggerated as many brands reach a high price of two or three thousand yuan.

For this reason, after negotiation and cost accounting, the four people felt that this price range was completely acceptable, and this is only the price in China, if it is sold in Europe, there will definitely be more room for appreciation in terms of price, Erin Strathmina also agreed, and the five people drafted a comparison table of commodity types and prices for reference, and then turned the topic of the four-party talks to the last two links, the distribution of benefits and advertising spokesperson poster promotion.

Although this Shelley Girl project was completely planned and carried out by the International Beauty Association, and the advertising posters and the like were also handed over to them throughout the process, they are not afraid of many good things, and after all, this organization, the association does not belong to professionals. Whether it conforms to the brand image, whether it is appropriate to express the new product when it is launched, it is eye-catching. Words can make someone's heart pound with just a few words, at least from the perspective of beauty associations, and they certainly can't do that, not counting the roles they choose. As for the details of the shooting method and the use of special effects, although they are fragmented, each one is very important, so the theme was introduced in this direction. Ignoring the headache and brain fever that they had just competed for, several people started a new round of debate and game.

"Hehe, in terms of poster advertising planning, there is no brand that can compare to us. Alexander seemed to be rejuvenated, patting his chest with a look of pride and complacency.

Not to mention, his expression and confident demeanor really made Lancôme and Biotherm's representatives, Bourgeva and Baptiste, a little scared at first. But soon the two of them showed indifferent expressions.

"I don't know where your confidence comes from, Mr. Alexander? In any way, our Lancôme little black bottle advertisement is a classic of classics. Your advertisements and posters are not exaggerated as I said, but they seem to be lacking a lot compared to ours. ”

"Yo, Bourzheva, are you going to duel in rhythm?"

"It's not a duel, but it's really far from ours. In terms of character selection alone, the heroine of your last repair cream, Milan Bomici, and our lovely French girl, Bryn Remia, have a much worse style and mature charm. ”

"Hehe, you're just the one who's a little better than ours. In terms of the number of new products on the market every year, sales performance, and net profit, we can completely blow up your brand just by the French branch. ”

"Two. Now is not the time to compare the content of performance and sales, we should cooperate in a friendly manner, I know that everyone is a competitor, but if you tear your face here, it will be ugly for either side, at least you save me some face. ”

"I'm sorry Zhao. What I mean by this is that Estee Lauder can't do this kind of thing, but I can admit that their shooting skills and special effects are much better than ours, and the rest of the work is barely enough. ”

"I think the focus of the two of them is not on which company to shoot and produce, but on the casting and theme. Afraid of being snubbed by the two brands, Bourgeva felt lonely, and interjected into the conversation between the two people. "Gentlemen, you should pay attention to one thing, this time it is not your brand's poster advertising or anything like that, but the Shelley girl's thing, since it is Zhao's brand, of course we have to introduce a lot of style and characteristics into Chinese elements, as for the protagonist in the promotional video, of course, it must also be a charming and moving Chinese girl with fluttering black hair. However, what you discussed is not useless, at least let Zhao and I know who is more capable in this regard. ”

"That's right, I almost forgot the key point when I debated with Alexander, hehe, thank you for reminding me, Bourzheva. ”

"Mr. Bourzeva, your suggestion is good, but I think you should have your own role in addition to the peacemaker, and if Estee Lauder comes up with the technology, such as shooting and post-production special effects, we are responsible for the promotion, and the major media broadcasts, you should also have something to do. ”

"Mr. Baptiste, you don't need to say it so bluntly, just say it if you want money, we can provide funds, after all, a few of you here now, our brand is the closest to Zhao's Shelley brand, not good in terms of technology and publicity, we use money to plug the hole, but the two, we provide funds is not fake, and you don't want to spend it indiscriminately because you don't pay for it." ”

"That's natural, you can supervise where every money we spend is on, isn't it Zhao. ”

"So, we can basically make sure that this link will be carried out using what the three people say, and everyone has no objection. Then the question of choosing the protagonist of the poster advertisement and the Chinese elements is up to us. ”

"Zhao, in my personal opinion, the problem of the protagonist seems to have been solved now, are they two? ”

"... Why, look at us like this... Su Yishui felt a chill on his body, and his face was illuminated by five rays of light from different places at the same time, and so did his sister.

"Both, I don't think there's a better candidate, so you should be the protagonist of the Shelley girl poster advertisement. ”

"Uh-huh. That's a good idea, and there's no better fit for you. ”

Several people responded, and even Zhao Lingling and Erin were swayed by the emotions of the three men.

"Then, they will be the preliminary candidates, and if there is a change in the future, a few more will be notified, what do you think?"

"Okay, that's it, but it seems like there will be a change, and it's hard to happen. ”

"Hah... Should we be happy or sigh when we are chosen?

"You silly sister, this is a position with a halo, and it will make you and me attract attention all of a sudden, and you will be a big fool if you miss this good opportunity. ”

"How could I miss it? I was just wondering if I could do it. ”

"Didn't you also see the poster of the semi-finals, and the praise continued, which means that you and I have no problem, just let go and do it. ”

"Well, that's right, if I don't understand the amorous feelings, then I'm really in a blessing and don't know how to be blessed. ”

"That's it. ”

After the initial determination of the poster advertising protagonist candidates, the representatives of the four brands stopped continuing to discuss this topic in depth and the distribution of responsibilities, has been divided, is there any need to continue to talk? No one will give up their rights, everyone hopes to be able to get greater benefits in it, everyone is here for profit, if it is not for the dazzling halo of global offering and listing and fame in one fell swoop, it will be even more difficult to get a few companies to join it.

"Well, I don't want to make the situation too stiff, guys, it won't do us any good, and in the words of our president, we don't need too much benefit, just give us no less than 30 percent. Alexander was the first to speak.

"What? You want 30 percent, why? And this time it's Shelley, not your Estee Lauder girl, Zhao and Shelley are the protagonists, even according to the principle of equal distribution, you won't have more than 25 percent at most, why do you occupy the majority?"

"Well, it's easy to lose allies, Alexander, and it's easier to be annoying than to be anti-guest. Bourjeva seemed to be about to cause trouble, and when he said the second half of the sentence, he glanced at Zhao Lingling intentionally or unintentionally, wanting to see what her opinion was and what she said.

"I think the two of you are not qualified to evaluate us before Zhao didn't speak, whether it is about the brand's fame, capital, R&D technology department or other new products on the market, in terms of revenue, even if the two of you are tied together, they are not our opponents, not to mention that what we discussed just now has come to a conclusion, right? It's not that I'm trying to break your pride, Mr. Bourgeva, but in fact your brand doesn't seem to have much more to do than provide funding, and if it weren't for Zhao's invitation, I would have wondered why you're here. “

Mr. Alexander, although you are right, but the principle of equal distribution has always been followed by me, if you think that your brand contribution is too large, you can give up your rights a little, after all, this stage is not for you and your brand personally, is it?" (To be continued.) )