The war was undeclared, just as the first batch of 200,000 copies of Ren Fei's comic magazine for the second printing was printed and distributed to bookstores and newspaper stands.

At the same time, it was announced that the martial arts novel god Platinum Dragon will publish his latest novel in the next issue of Entertainment Magazine.

And not only Platinum Dragon, in the next issue of Entertainment Magazine, there will be many domestic novel masters who will publish their novels, adventures, detectives, myths, and love and other popular novels.

Almost all of a sudden, it made Huaxia book fans boil, and even some passers-by were attracted by this formation.

Especially some of the younger generation who grew up watching TV series adapted from these novels, they will be curious about what kind of new works those master writers will create.

And after this news came out, the sales of comic magazines were immediately shocked, and then it fell like an avalanche.

In addition to the 100,000 copies sold on the first day of the comic magazine, only 10,000 copies were sold on the second day, more than 3,000 copies on the third day, and more than 1,000 copies per day in the following days.

The new issue of the magazine will be a thickened edition in order to allow all the novels of many masters of fiction to be put in the magazine, and there will even be a second separate issue of the domestic magazine in the calendar, so the price will be many times more expensive.

You must know that in the history of China in this world, the first magazine that appeared in a separate issue was to entertain others, that is, to divide one issue of the magazine into two copies and sell them.

The reason why it was sold in two copies was because at the same time, there were so many contents of the magazine that the magazine had to make two copies to sell.

At that time, in order to become the winners of the magazine war, Li Yuhua and Zhang Tianxiong invited many famous writers to write novels for their magazines together, and most of these writers have become big writers in China today, including the martial arts master Bai Jinlong.

When the issue first came out, no one else understood, until they were attracted by the content of the novel in the magazine, which instantly triggered a rush to buy.

After all, after the division, one issue of the magazine was enough to publish a large number of novels, covering all kinds of domestic novels at that time, and satisfying the needs of various readers.

In that sub-issue, Entertainment Entertainment has been published for 10 consecutive issues, and other entertainment magazines have been consumed, and it can be said that there are so many people who read entertainment magazines.

Under the temptation of a variety of good-looking novels, they used all the money in their pockets to buy magazines that entertained others, which directly caused the sales of other magazines to plummet, and even made ends meet.

In the end, after the magazine war, which lasted for almost a year, Yuren Entertainment has become the largest entertainment magazine in China, and its status is unshakable.

Although the effect was remarkable after the sub-issue, after the end of the sub-issue, the sales of entertaining others and entertaining themselves decreased significantly.

After all, if you do this, it is equivalent to consuming excellent novels at one time, so that the later magazines can only publish some ordinary novels, so some undetermined readers will leave the magazine and continue to buy back the previous magazine after finding that the magazine does not have good novels.

And there is a certain risk in doing so, that is, if after the end of the branch, the magazine will not succeed, and lose all the magazines with good novels, it will decline, or even go out of business, and it will be very fast.

But in the end, they succeeded and became the industry leader, and at that time they didn't care about the departure of readers.

Even after almost 3 months of continuous decline in sales, new excellent novels appeared again, and at this time, the entertainment magazine, which already had a huge readership, began to sell explosively.

And this time, for various reasons, coupled with the rush of the rising rookie two-dimensional comic magazine, Li Yuhua had to take the risk of making a branch issue again.

Moreover, this time, he plans to publish 3 magazines at a time, and for this division, he also used his connections in the novel industry for so many years, regardless of his old face, and personally called those big writers one by one to make appointments.

It can be said that he has used up almost all the favor cards over the years this time.

Even if the Entertainment Magazine survives this time and creates a new peak again, it can't make up for the friendship with these writers.

It can be said that Li Yuhua fought to the death this time.

And the impact of entertaining others and entertaining themselves, not only comic magazines, but even other domestic second- and third-rate entertainment magazines have also been affected, not to mention those magazines that do some small stories, even the sales of magazines that publish celebrity gossip movies and dramas have also suffered a major blow, and this month's sales have even dropped by more than ten times.

It can be said that at this time, the entire Huaxia people are waiting for the release of the new issue of entertaining others and entertaining themselves.

At this time, in the two-dimensional company building, there was also a mess.

The phone in the customer service department is ringing like crazy.

Most of them are ads that want to go back on what they posted before.

In the end, there were originally more than 30 million advertisements, but more than 20 million were forcibly returned, leaving only more than 8 million.

And the more than 8 million are given by some companies that have signed contracts with ACG, after all, if they breach the contract, the amount of compensation that needs to be paid is more than that, so they have to continue.

"How so. ”

Sitting in the office, looking at the news on the Internet about entertaining others and entertaining himself, Chen Tianhong couldn't help frowning.

Chen Tianhong felt so tired at this time, thought about it, and found that it seemed that since Ren Fei's magazine was published, the development of ACG Company had been disrupted, and first the sales skyrocketed, resulting in the original plan being disrupted.

And now, because of the act of entertaining others, Ren Fei's magazine sales have stagnated, which has once again disrupted her plans.

As a qualified general manager, it is Chen Tianhong's habit to prepare more than one set of plans.

However, even if there is a backup plan, it is not as good as the original plan that has been carefully calculated, so Chen Tianhong hates that his plan is interrupted.

Originally, there had only been five interruptions in her career before, three of which were in the year she had just been on the job, and the remaining two were when she had major personnel changes at two different companies.

In the past year, she has not had such an imbalance in her plans.

However, what she never expected was that in the small company of ACG, there were situations that caught her off guard one after another, and twice in a row.

It's really crazy.

Just after calling Tianyun Printing Factory and asking them to stop printing magazines, Chen Tianhong then called Ren Fei, "Hey, Ren Fei, we should have a good talk."

"Okay. ”

Ren Fei, who was on the other end of the phone, also knew the seriousness of the situation.

Because he regarded the magazine as the vanguard of the two-dimensional entry into this world, if the vanguard was frustrated, then the progress of the later armies would be delayed.

Looking at the people who were still working hard outside the comic club, Ren Fei could feel that Li Hui and others not only regarded this job as a job, but gradually fell in love with comics.

Ren Fei felt that he had a responsibility to bring comics to others, so in the face of this challenge, he could not back down and had to do his best.

After going to Chen Tianhong's office, Ren Fei looked at her with a tense face, pressing his hands on the keyboard and tapping quickly, and couldn't help asking, "Tianhong, what are your plans in the face of this situation?"

To be honest, it was the first time for Ren Fei to face the suppression of his peers, if it weren't for Li Hui telling him, how serious the consequences would be, maybe Ren Fei would have disdained it and continued to happily hide in the room and play games.

"What's the plan? Luckily, we've only printed 200,000 copies, so it looks like we'll be able to sell them all this month. ”

Hearing Ren Fei's voice, Chen Tianhong paused for a moment, then continued the movements in his hand, but his face was not so tight, and said: "However, the printing volume will be reduced next month, after all, Entertainment Entertainment is fully prepared and murderous this time, and I think it is not only next month, but even after that, we will wait until the end of their offensive before we slowly resume the printing volume of the magazine." ”

"So in the meantime, my advice is to reduce the number of magazines printed, or just stop the magazines, because you've already got a website where you can put all the comics on the site. ”

Listening to Chen Tianhong's method, Ren Fei thought for a while, and then resolutely denied it, "No, the magazine must not be stopped." ”

Although the method Chen Tianhong said was the best for Ren Fei and them now.

You can start with the weakest network of the other party.,After all, the cost of publishing comics on the network is very low.,Even if it's not charged.,The second yuan can support the entire comic club.。

However, Ren Fei couldn't agree.

From the first time Ren Fei saw the comics, it was a palm-sized pirated comic, and I remember that it seemed to be a black and white, and very poorly printed "Dragon Ball".

Although that comic book was much worse than the genuine comic books and comic magazines that were very beautifully bound, it was the only source of laughter that brought Ren Fei throughout his childhood.

After knowing that Ren Fei had enough pocket money, he began to collect comic books, and by the time he was in college, he already had a cabinet of beautiful comic books at home.

It can be said that these comic books accompanied him throughout his youth.

Although the web version of the comic appeared later, Ren Fei still likes to buy every new issue of the comic magazine, usually holding the magazine and reading the latest issue of the comic while lying on the bed.

And that's why he founded a comic magazine.

Therefore, after hearing Chen Tianhong's words, Ren Fei refused Chen Tianhong's method, "Everyone has something that cannot be abandoned, and the magazine is what I can't give up." ”

"Is that so? I see. Looking at Ren Fei's serious face, Chen Tianhong was also taken aback, but after coming back to his senses, he smiled and said: "Okay, but although the magazine doesn't stop, the printing volume can't be too much, according to the current sales, a maximum of 20,000 copies will be printed a month, but for the sake of insurance, only 10,000 copies will be printed." ”

"Well, 10,000 is 10,000. Hearing Chen Tianhong's words, Ren Fei couldn't help but nodded, "Since this is the case, the matter of the magazine will be put aside, then I will discuss with Gao Junming, the revision of the comic network, as for the two-dimensional company, it depends on you." ”

"Go ahead. Chen Tianhong waved his hand and motioned for Ren Fei to go out.