On the battlefield of the business world, zero-sum games have always been emphasized.

After all, there are only so many people in the world, and the money they own is fixed at a certain market value.

So if one company makes money, then other companies will also lose money.

Just like after the entertainment magazine announced that it would update the new works of many great writers in the next issue, almost all the people who would buy the magazine were affected to a certain extent.

For example, some people who originally like to read novels will save up and wait to buy the latest issue of Entertainment for themselves, while some people who don't read novels will also be attracted by this strong lineup and choose to buy it.

However, no matter which one it is, entertaining others and entertaining yourself will be the biggest winner.

Moreover, everyone has a fixed amount of money to buy magazines every month, and if they buy one of them, then there is no money left over to buy another magazine.

This is the zero-sum rule that belongs to the magazine industry.

At the same time, other magazines will be hit by the zero-sum game, and the sales of the magazines will rise, and the sales of their magazines will fall in tandem until the sales are not enough to support the operation of the magazines and they have to go out of business.

And after the collapse of these magazines, those readers who originally supported them will switch to the arms of other magazines, and because of the strong content of the magazines, it is conceivable that the vast majority of readers will be attracted to them.

In this case, entertaining others and entertaining themselves will become more and more powerful, while other magazines can only become nourishment for entertaining others and entertaining themselves.

However, in the face of this phenomenon, entertainment magazines across the country are inevitably in a panic.

None of them knew if they could survive this powerful attack of entertaining others, and they were afraid that they would become part of the nourishment.

Ten days have passed since the announcement of the next issue of Entertainment Magazine, which will have many writers joining.

Yangcheng, gossip headline entertainment magazine.

President's Office.

President Huang Zhongming wiped the cold sweat on his forehead desperately, and said on the phone: "Hey, Lao Chen, you must help me this time, our magazine may enter a more difficult period in the future, I hope you can inject ••••••"

However, before he could finish his sentence, the phone was hung up.

"Hey~~" Looking at the mobile phone that hung up the phone, Huang Zhongming sighed deeply, and then continued to make the next call, "Hey, it's me, Huang Zhongming... ”

Originally, Huang Zhongming thought that his magazine would not be affected until next month, after the publication of the magazine Entertainment Himself.

But he never imagined that less than three days after the news broke, the sales of their magazine would fall like an avalanche, from 30,000 per day to only a few hundred copies a day.

You know, their magazine can sell about 1 million copies a month, and now it is less than half of next month, and his magazine is no longer selling, and more than 400,000 magazines have been squeezed.

Thinking that by next month, all the more than 400,000 magazines that had been squeezed would be returned, Huang Zhongming couldn't help but faint.

He made several phone calls in a row, but no one agreed to inject capital, and this result couldn't help but make him look frustrated.

Just when he was very upset, the phone suddenly rang.

"Xu Qianshan, why did he call at this time?"

Looking at the name displayed on his phone, Huang Zhongming looked puzzled.

You must know that this Xu Qianshan is also the president of a magazine, but unlike the gossip headline magazine that only does news in the entertainment industry, Xu Qianshan's magazine is just a magazine that writes short stories, called Story Collection.

Although the sales volume is not as good as the gossip headlines, it can also sell more than 700,000 yuan a month, and it can be regarded as a relatively powerful magazine.

Of course, compared with the 20 million sales per month of Yuren Yuji, these two magazines can only be regarded as small shrimps, which are not enough to see at all.

So when he saw that Xu Qianshan, who should be in a similar situation to himself, would actually call, Huang Zhongming couldn't help but be curious.

"Hey, President Xu, what's the matter with you? Are you looking for me for tea?" After answering the phone, Huang Zhongming also broke the jar and joked.

However, as soon as the other end of the phone was connected, Xu Qianshan's hurried voice came, "Hey, when is it now, still drinking tea, you hurry up and take a look on the Internet." ”

"What's the matter, Lao Xu, do you want to be in such a hurry?" asked Huang Zhongming.

"Forget it, I can't tell you exactly on the phone, I'm going to look for you now, but, before that, I'll send you a web address, and you can go up and take a look. As soon as he finished speaking, the phone was hung up.

Then, before Huang Zhongming could react, he received a text message.

"Forget it, let's see what Lao Xu is going to do. ”

Rubbing his hand on his face, Huang Zhongming opened the browser on the computer.

"Hey~~~" However, when he saw the search hot list, he couldn't help but sigh deeply.

I saw that on the list, nine of the top ten hot searches were about entertaining people and entertaining themselves in the new issue of the magazine.

A large part of the reason why his magazine is doing so badly is because of the information that has made waves on the Internet.

Before the new issue of the magazine appeared, it had already been blown up on the Internet, not only the loyal fans of the magazine, but also the fans of those writers, who worked together to build momentum on the Internet, and the effect was terrifying.

It can be said that on the Internet now, almost all of them are blowing about entertaining others and entertaining themselves, and they are even named on the evening news.

It's as if the new issue of the magazine is a peerless book, and if you don't read it, you're losing the most important thing.

However, soon Huang Zhongming found out that something was wrong, it seemed that a few days ago, the top ten were all information that entertained others and entertained himself.

However, now in the tenth of the top ten, it is a different message, "Congratulations to the two-dimensional comic website for uploading more than 100 comics." ”

Although the search volume of this information is less than one-third of that of ninth place, it is indeed in tenth place.

"Two-dimensional comics?" Looking at this name, Huang Zhongming couldn't help but feel a sense of familiarity, as if he had heard it somewhere.

However, he quickly skipped it, looked at the URL on his phone's text message, and began typing in the URL of his browser.

As he pressed enter, he saw a website that read "Huaxia Entertainment Magazine Big League" appear.

At the very top of the website, the names of all the alliance members are scrolled in a marquee.

"Story gathering, entertainment industry, celadon flowers, music reviews, film and television golden points. ”

Seeing that the names that appeared on it were all familiar to him, Huang Zhongming couldn't help but be even more curious.

Just when he was about to make a phone call to ask Xu Qianshan, he happened to see Xu Qianshan's magazine, and the name of the story appeared in the back.

"Why is Lao Xu's magazine here?"

Huang Zhongming suddenly thought about something, and couldn't help but put down the mobile phone in his hand, slid the mouse, and looked at the content of the website.

The whole website is similar to other websites, but the content in it surprised Huang Zhongming.

Because he found that a lot of the content in it was the latest issue of those magazines.

You know, although those magazines also have an official website on the Internet, they will also put the content of some magazines on the Internet.

However, it will not be synchronized with the physical book, but will put some content that is two issues earlier than the physical book.

After all, their magazines rely on physical books to make money, and as for publishing some content online, it is all about attracting people to buy their physical books.

However, now seeing that those magazines actually publish the latest issue of the magazine content on the Internet, Huang Zhongming has to be surprised.

Still, when he saw the abundance of comments under some of the headlines, he could understand some of the magazines' thoughts.

After all, now it seems that if you want to compete with the entertainment magazine, relying on physical books alone can be said to be a dead end.

Then only by working the Internet and this new media can we fight a bloody way.

However, although publishing a magazine online will not have the same huge cost problem as publishing a physical book, it has to face the problem of how to make a profit, if it only relies on some advertising fees, and even not enough money for those servers.

"This kind of practice is completely killing 1,000 enemies and losing 800 yourself, and the gains outweigh the losses. Huang Zhongming quickly thought of this problem.

"Yes, it may seem like a loss now, but the effect is clear. ”

Looking at Chen Tianhong, Ren Fei said excitedly.

He had been depressed a few days ago, but now he was able to laugh.

And the reason why there is such a big change is because he sees hope, a hope that belongs to comics.

Just a few days ago, after he opened the painter system of the website, he originally wanted to register a few small accounts by himself and upload some comics that he had made.

But unexpectedly, on the first day of opening, hundreds of painters registered and began to create new works.

Until now, there are tens of thousands of artists who have registered on the website, and although most of the comics uploaded cannot be called comics, and most of them are unsightly, there are still more than 100 comics that can barely be read after strict screening.

Ren Fei also found that several of the comics were of good quality, which fully met the signing requirements set by Ren Fei, which made him almost want to open the contract artist function.

However, in the end, Ren Fei still held back, after all, now that the comic club is at war, there is no extra manpower and money to get the contract again.

You know, now just reviewing those comics every day, everyone in the comic club, including him, is too busy, and if another sign is made, you can imagine how chaotic it will be.

However, although he did not sign a contract, Ren Fei still opened the reward and recharge function, as long as those registered painters enter their bank card account numbers in the background, the money from those tips will be transferred back to their bank cards according to a certain proportion.

This also allows those painters not to work for free, eh, as for the VIP chapter, it needs to be opened after signing a contract, but now the signing function has not been opened, so there is no VIP chapter for the time being.