"That's right, boss. Sony has also launched a digital cinema system!" Huang Xizhao thought for a while and said, "However, it is not a hard disk, but a CD developed by Sony!"

"What? Sony has hit the market for CD-ROM, VCD, etc., and hasn't given up yet?"

"Yes!" Huang Xizhao said with the document, "Sony not only did not give up, but also made a comeback. Developed a digital projection equipment that is more expensive than home theaters. The disc capacity reaches 3.2GB! Although the resolution is insufficient compared to our digital projection equipment, it can be called a door-level digital projection system. ”

Lin Qi suddenly stood up, a smile appeared on the corner of his mouth, and said: "Remember, always respect your opponents, strong and weak are only relative, for example, Shaw Brothers Pictures, which once occupied a dominant position, has reduced its market share to less than 10% before the acquisition. Even if a novice to Sony, if it is really a senior management of Sony, decides to really disrupt the situation, it is a headache!"

Sony's ability to have digital projection technology is not surprising to Lin Qi. Originally, Sony later had a pivotal industry position in terms of equipment such as SLR, DV, and high-definition digital video cameras.

There are many connections between digital projection and digital video cameras. Although the new entrepreneurship department has a higher market share in CD and VCD technology, it may not be much ahead of Sony in pure technology in this area.

Therefore, in the face of Sony's actions, Lin Qi felt that he had to take it seriously!

In the whole office, everyone consciously gathered around, and they rarely saw the boss behave like this.

In the crazy expansion of the entire new business, Lin Qi is basically decisive, with strong funds as the backing, it is simply a whale swallowing a cow, and wherever he passes, it will inevitably set off a storm.

As for Sony, although it is one of the big conglomerates in Japan, it seems that it has been at a disadvantage in the process of conflict with the new start-up system.

People who lead to new film and television companies can't help but feel that Sony can't do this.

"Boss, what did you think of?" Huang Xizhao looked forward to it.

"Next, we have to make big moves. ”

"Shaw Brothers Pictures is more of a feeling in the hearts of Hong Kong people, seeing a theater with a new face, for them, it is more like walking into a newly renovated hometown, which is our huge advantage, Sony wants to get involved in the Hong Kong film and television industry, a piece of the pie, but not so easy. Within half a month, in the state of operation of all theaters, all the theaters we have on hand will be upgraded, and the price of digital cinemas will be reduced to 10 Hong Kong dollars at this stage. Wait until the year after next year, after the source of the film gradually increases, the price will rise to 20 Hong Kong dollars. ”

In addition, all of Shaw Brothers' previous classic films have been re-screened in digital cinemas. In addition, our own films such as "Happy Ghost", "Opium War", "Court of Avalon", "Once Upon a Time" and so on were originally made on computers in the later stage, and the film films could not play their picture quality. It can be screened in digital cinemas to show a more high-definition version. ”

"Subsidize producers who have recently cooperated with Shaw Brothers Cinema Line to provide free glue-to-magnetic technology. You can sign a package of distribution rights such as cinema chains, VCDs, etc. ”

After speaking, Lin Qi waved his hand and signaled that everyone could speak, of course, he was listening to more detailed suggestions, and as for the whole idea, he had already finalized it in his mind just now.

The approach of the Japanese consortium in the 80s is actually the same as Lin Qi. Even if they are not familiar with a certain field and market, but once they feel that there is an opportunity to take advantage of it, they will take a silver bullet strategy. Through acquisitions and large investments, it has gradually become a mainstream player in the market.

Sony is a leader, and it originally had no influence in the entertainment industry at all. But historically, Sony invested in Columbia Pictures, obtained the film, music and other businesses divested by Columbia, and then became a mainstream player in the global film and television entertainment market.

The Hong Kong market is naturally insignificant compared to the scale of investment in Colombia.

Lin Qi felt that if Sony felt sweet, I am afraid that he would really be patient and not leave!

What Lin Qi wants to fight is a speed war, before Sony doesn't react at all, change the rules of the Hong Kong film market, make Sony's calculations completely bankrupt, and can only leave in disgrace.

"Boss, don't make such a big move, so that our investment will be very large, and the miscellaneous ones add up, but it is a lot of money. ”

In particular, the current cost of transcoding the film shot by film into data that can be stored and projected by digital cinema, VCD and other equipment is about 500,000 ~ 1 million yuan.

Some small-cost film production budgets are nothing more than that, and it is precisely for this reason that many film producers, even if they want to show them in Shaw Brothers' digital theaters, do not have that capital.

For today's new entrepreneurs, subsidizing these producers in the short term is not counted.

Such a huge investment is definitely beyond its means in the short term, but in the long run, if you win the technical standards of digital cinema and promote the digital cinema technology of the new entrepreneurial department to become one of the mainstream standards of digital cinema in the future, then it will definitely make a lot of money!

The digital projection system is a new technology, and if it is accepted by the market, then it will be an alternative relationship in the future. In the future, there will be at least one million screens in the world, and even if tens of thousands of screens are replaced by digital cinema systems every year, this is huge business.

"Do what I say, and in addition, for some small and medium-sized theaters in Hong Kong, I also persuade them to adopt digital cinema technology. Lin Qi didn't explain, but ordered directly.

Although Huang Xizhao and the others didn't understand it very well, Lin Qi's order did not allow them to resist in the slightest, in fact, this boss's sense of smell and courage made them have some illusions many times.

After arranging everything, Lin Qi came to a Shaw Brothers theater, and sure enough, he saw that other theaters also played a variety of publicity methods, and the low price was very attractive to some families who were not well-off.

Suddenly, the phone rang, it was Run Run Shaw.

"Uncle Shao, how are you doing?" Lin Qi's voice was very gentle, for this old man, after a long period of contact, he admired it even more, and his unique personality charm was really commendable.

"I've heard that there's new moves on Sony's side, and I've seen some of them, how do you want to deal with them. "Shaw is in a good mood when he listens to the voice.

After the Shaw Brothers film was incorporated into the new venture, the development was very good, and the original features were retained to the greatest extent, such as the seats, etc., the style is still the same, but the craftsmanship is completely state-of-the-art.

For Lin Qi's actions, Run Run Shaw was extremely satisfied.

Run Run Shaw is also very concerned about this wave of operations by Yuri Aota, because he still remembers the humiliation brought to him by that villain.

"Uncle Shao Liu, don't worry, there will be big moves on my side in the near future, I believe that Uncle Shao Liu can see the results. In the short term, the market share may decline, but in the long run, it will definitely bring new development opportunities to Shaw Brothers films. "It's not easy to talk in detail on the phone, and Lin Qi didn't introduce it.

The two exchanged pleasantries for a while, but Run Run Shaw was very relieved and did not ask.

In the next less than half a month, the new business suddenly made a big move, and the existing movie theaters of the new business film and television, including 27 in Hong Kong and 24 in Southeast Asia, took turns to close down and renovate.

All the equipment has been replaced with digital cinema, the original 1000-seat single-hall theater has been changed to a 200-300-seat multiplex theater, within three days, more than 50 theaters in front of the traffic, one by one new equipment was transported in, it took only three days, all the decoration was completed.

Although the Shaw Brothers movie stopped, it couldn't stop people from watching the movie, so they rushed to other movie theaters.

"It's not interesting at all, it's too vague, the face is too rough, what kind of fairy is that, I think it's almost the same as Cuihua. ”

"It's not comparable to the digital theater of Shaw Brothers movies!"

"Such old equipment should have been upgraded a long time ago, and if it goes on like this, it will go out of business sooner or later, and there is no spirit of filmmakers at all!"

Audiences who have watched the Shaw Brothers Digital Cinema in recent days can't help but be picky about other cinema projection equipment that they thought was okay before.