Chapter 513 - Superior Skills
In the past three days, other theaters have made a lot of money, but at the same time, they have also received unprecedented bad reviews.
After experiencing the digital cinema system adopted by the Shaw Brothers Cinema Line, everyone couldn't accept the viewing experience of the original old equipment, and felt that the garbage picture quality was not worth the movie ticket price.
"When will the Shaw Brothers movie open, I also promised my sister-in-law that I would come and take a good look, doesn't this affect my integrity as a person. A woman shouted, her head swaying, very dissatisfied.
"Don't talk about it, the ticket I bought from the scalper, twice the price, it's not more anxious than you. ”
"Alas, my king, my sabar, my Miss Tosaka, only 2k is my true love, only it can give me the most perfect wife!"
A man with eyes thicker than a beer bottle looked up to the sky and shouted, almost rushing up to smash open the door of the Shaw Brothers movie.
"FSN" still has a lot of revenue, but in order to renovate the cinema chain as a whole, Shaw Brothers Cinemas simply announced that it would close for three days.
The loss of these three days, so that many employees of the new business are distressed, every hour, is a huge amount of money in the loss, although the new business is not short of money, but as long as the brain is enough, absolutely no one will dislike too much money.
"Boss, when will it open, the audience can't wait......" Huang Xizhao was very depressed, he had already wandered seven or eight times at the door of the major movie theaters in the afternoon, and the interior decoration had already been completed.
"Oh...... How many theaters that have cooperated with Sony have decided to adopt the technology and services we provide?" Lin Qi was unmoved, he knew in his heart that all the losses in the past three days would soon be earned.
Later, Xiaomi's killer feature of the Thunder Monkey King, in addition to high cost performance, is hunger marketing. Although it is a bit strange in the film industry, it seems that the audience is indeed hungry for more high-definition digital cinema.
Before Huang Xizhao could speak, suddenly the mobile phone rang, and Lin Qi was amused and raised his hand to pick it up.
"Asi, Lin Qi, you are so unauthentic, you actually help those theaters and film producers pay liquidated damages! Pay tens of millions of losses, just to snipe me? You have an old saying in China, be a man and leave a line, and you will pay the price for your actions today!" Aota Yuri's voice came in an almost annoyed voice.
Yuri Aoyama has been in Hong Kong for a few months, and the Hong Kong industry has welcomed him very well. But after the hostile takeover of Shaw Brothers Films failed, its reputation plummeted.
The theaters and producers who signed contracts with Tsingshan before didn't know Tsingshan's despicability.
When Qingshan's despicable practices were exposed, Lin Qi promised to help them pay liquidated damages, and these producers and theaters basically tore up their cooperative relationship with Sony.
"Qingtian, why are you so irritable, you have even learned the stick language of your hostile country, I haven't done anything, my theaters are closed, I can't handle the Hong Kong market, I can only say that you are too incompetent. ”
Lin Qi sneered at each other, he didn't have the slightest good impression of this little Japan with a negative bottom line, and hung up the phone after speaking, followed by an almost roaring roar of Yuri Aota.
"Boss, I don't think I need to report. Huang Xizhao's eyes rolled, and he heard the "pleasant" conversation on the phone just now.
"Well, tomorrow all theaters will open to celebrate the full upgrade of the Shaw Brothers cinema line, and watch it for free for three days. But all consumers there can have a free lottery for 10 days. ”
Huang Xizhao was shocked in his heart, now the people waiting for the Shaw Brothers movie to open are simply the water of the Yangtze River, the back waves push the front waves, and the managers of major theaters have rolled up their sleeves and are ready to do a big job, this is an excellent opportunity, even if the price rises, it will definitely be in short supply.
"Boss, why do you want to ...... for free for three days" Huang Xizhao is very honest, and wants to ask about the mystery, he has followed Lin Qi for so long, and he has always been a drastic reform, this time it is his very detailed operation, and the entire plan has been carefully finalized by Lin Qi.
Investment is investment, he didn't see any difference, as usual, even if there are other theaters, the new business has already cut the biggest cake, and it is huge.
This kind of achievement is enough, no matter how redundant the action is, for other small companies and small enterprises, it may be able to taste it well, but new entrepreneurship does not need it, but his intuition tells him that Lin Qi sees the value of invisibility, and it is definitely not a small amount to be able to treat him so seriously.
In Mr. Lin's eyes, it is not a small number, and he doesn't dare to regard it as a small number.
"At this time, the influx is already our regular customers, who have seen our digital cinema, so the level of amazement is not enough. Therefore, we need a bigger surprise to move customers, and in the short term, we have no new big productions to release, so we can only use the free three days as a means to move the audience. Lin Qidao broke the reason.
"I understand, I'll arrange it. Huang Xizhao admired in his heart, he really didn't expect such subtleties.
"A boss is a boss. He muttered in his heart, he could maintain such a calm mind under the temptation of such a big benefit, and he was afraid that only Lin Qi could be used.
Countless people are looking forward to it, and the major cinemas of Shaw Brothers have finally opened their doors, and for those who have never seen it, it is simply a feast, and the three-day wait has been exchanged for rave reviews.
After the three-day carnival, major cinemas resumed charging fees, and the ticket price for digital cinemas rose slightly to HK$12. A handful of old cinemas with a film projection system, ticket prices are reduced to 8 Hong Kong dollars.
Therefore, after the resumption of business of Shaw Brothers films, the audience received rave reviews. The daily box office figure is rarely less than 1 million yuan!
And other theaters in the same industry, all of them are cold, and there is not much garbage.
Originally, cinemas that were not interested in digital cinema had to decide to introduce digital cinema projection technology.
Lin Qi's big move can be regarded as a draw from the bottom of the kettle,
Yuri Aota struggled for two months and had to announce a retreat. Of course, Sony has also begun to have a clear understanding of the Hong Kong market - this is a hard bone!
"Forget it! Boss Lin doesn't welcome us to his territory, so we won't go!" Sony's senior management didn't care after listening to Aoyama's report, "After all, our current relationship with him is that cooperation is greater than competition." For the sake of the big interests of the cooperative business, it doesn't matter if you give up this small benefit!"
Because, before Sony and the new venture were in the domestic TV war, and after the reconciliation. The plasma TV industry has ushered in a golden age.
Sony is now in the field of plasma TVs, and there are even many aspects that rely on the help of the new start-up series. For example, Sony's plasma panel production capacity is insufficient, in order to speed up the occupation of a favorable position in the international market, and even want Xinai Industrial Group to place a contract for 1 million plasma TVs.
At the same time, Sony's display business has also begun to become one of the designated monitors of Pangu computers, although it has only a 10% share, but it is enough for Sony to make full profits.
What's more, Sony's top management attaches great importance to Hong Kong's entertainment industry in general, and pays more attention to Hollywood studios in the United States. You must know that if you win a controlling stake in Hollywood's film company, you can not only inherit Hollywood's brand advantages, but also make film, music and other businesses global. Moreover, Sony also has a series of hardware technologies related to movies and music, which can also be promoted by the influence of Hollywood companies!
Lin Qi is making digital cinema projection systems, digital high-definition cameras and other products, Sony is different in technical details, but in terms of layout of future products, there is another amazing similarity.